------------------------------------------------- Radio broadcasting | This article includes a list of references‚ but its sources remain unclear because it has insufficient inline citations. Please help to improve this article by introducing more precise citations. (November 2008) | | The examples and perspective in this article deal primarily with the United States and do not represent a worldwide viewof the subject. Please improve this article and discuss the issue on the talk page. (December 2010) | Long wave radio broadcasting
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Summary Sirius XM Holdings Incorporated has been in business for six years as a merged company and their main line of business is satellite radio. Today it “is the largest radio broadcaster measured by revenue and has 25.6 million subscribers.” SiriusXM creates and broadcasts commercial-free music; premium sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music‚ sports‚ and talk programming in radio” (SiriusXM‚ n
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#1-What is Satellite Radio? People all around the world have their favorite radio stations that are preset into car radios‚ flipping between them driving to and from work‚ on errands and around town. The only problem is‚ when traveling too far away from the source station‚ the signal breaks up and fades into static. Most radio signals can only travel about 30 or 40 miles from their source‚ in big market areas. Looking around Canada‚ there are many areas where terrestrial radio is just not available
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Independent Study An investigation into pricing strategies of Wal-Mart in China Module Leader: Gunjan Saxena Student ID: 200912567 Date: 17/05/2009 Executive Summary The report is an investigation about Wal-Mart’s pricing strategies in China‚ which consists of three parts. The part 1 includes five points relevant information. To begin with‚ it will have an introduction for this investigation to assess the brief of Wal-Mart and its pricing strategies in China. The next is setting up one
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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CHAPTER 10: MARKET POWER AND PRICING STRATEGY Introduction We have examined how firms with market power can generate positive economic profit by influencing the price at which their products or services are sold. This conclusion was based on the assumption that firms must charge the same price to all customers. Now we explore alternative pricing strategies and show that when a firm with market power can “discriminate” among customers‚ additional surplus (beyond that achieved by a single-price
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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