* Food and Beverage * Activities and Attractions * Travel Trade * Others (Publishing companies‚ Events Organizers Department of Tourism: Mr. Ramon Jimenez‚ Jr. (Secretary) Tourism Infrastructure and Enterprise Zone Authority ( Philippine Tourism Authority) * To develop identified tourism priority areas; * To operate‚ maintain and promote facilities in pioneering capacity; * Collection of Travel tax * Tourism Promotions Board (TPB) * ( Philippine
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L – Travel agent O– Fiancé S – Fiancée O – Hello. L – Good afternoon. Welcome to our travel agency. How can I help you? S – Hi! Oh! I’m so excited! We have our wedding in four weeks. I can’t help thinking of our living together. I assure you John‚ you’ll have the best wife in the world. O – Honey‚ I have no doubts about it‚ but let’s proceed to the main question. Mrs..? L – Not Mrs.‚ Miss. Miss Andrews. So I guess you are here because of your forthcoming honeymoon. Am I right? O – Yes‚ Miss Andrews
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discount battle and promising the cost of more staples will soon drop. In this article we can see what the Coles use the marketing concepts of customer wants‚ pricing‚ and satisfaction to the market. Coles’s latest product is more price cuts planned in the next few weeks. It is shown that‚ Coles are using market –penetration pricing strategies‚ setting a low price for a new product in the next few weeks to attract a large number of buyers and a large market share (Kotler et al‚ 2010 p7). Furthermore
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“ANALYSIS ON THE OJT IN TRAVEL AGENCY OF THE 3RD YEAR BACHELOR OF SCIENCE IN INTERNATIONAL TRAVEL AND TOURISM MANAGEMENT OF CITHM” A Thesis Presented to the Faculty to the College of International Tourism And Hospitality Management LYCEUM OF THE PHILIPPINES UNIVERSITY In Partial fulfillment of the requirements for the degree of Bachelor of Science in International Travel and Tourism Management Submitted by: Catindig‚ Erlyn D. Duque‚ Vernagin S. Ortiz‚ Rachel Mae M. APRIL
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Pricing Strategies The three types of pricing strategies are skimming‚ penetration‚ and competitive. Skimming pricing strategy is defined as a pricing strategy involving the use of a high price relative to competitive offerings (Boone and Kurtz‚ p641). Skimming can be used to introduce a new product slowly. This allows the distribution process to be able to keep up with the market. Sometimes called market-plus pricing‚ intentionally setting a relatively high price compared with prices
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between sellers and purchasers. In modern times‚ pricing methods and strategies have taken a number of forms. This paper is aim to explain the different types of Pricing strategies‚ more specifically the market-penetration pricing strategy. Pricing products‚ new products or existing products require the use of different strategies. For example‚ when pricing a new product‚ businesses can use either market-penetration pricing or a price-skimming strategy (Armstrong and Kotler‚ 2005) (Kotler‚ Brown
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Pricing Strategy To set a pricing strategy‚ there are number of steps taken into consideration as follows: Step 1: Our pricing objectives are to maximize market share and increase sales volume. This strategy will be used when TrackR is being launched into the market. We charge a reasonable price in order for TrackR to be accessible in the market as quickly as possible and also to encourage the interest and excitement of a product. Because of the low price‚ we are able to raise the sales volume easily
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A travel agency’s main function is to act as an agent‚ selling travel products and services on behalf of a supplier. Consequently‚ unlike other retail businesses‚ they do not keep a stock in hand. A package holiday or a ticket is not purchased from a supplier unless a customer requests that purchase. The holiday or ticket is supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is supplied to
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Pricing Strategies Competition based pricing Setting the price based upon prices of the similar competitor products. Competitive pricing is based on three types of competitive products: * Products having lasting distinctiveness from competitor’s product. Here we can assume * The product has low price elasticity. * The product has low cross elasticity. * The demand for the product will rise. * Products have perishable distinctiveness from competitor’s product‚ assuming the product
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com/different-types-pricing-strategy-4688.html Different Types of Pricing Strategy Pricing is one of the four elements of the marketing mix‚ along with product‚ place and promotion. Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. Companies may use a variety of pricing strategies‚ depending on their own unique marketing goals and objectives. Premium Pricing Premium pricing strategy establishes a price
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