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    itself personally relevant to customers. Personal relevance is something that has a direct bearing on the self and has potentially significant consequences or implications of our lives. Relevance fuels their motivation to process information‚ make decisions‚ and take actions. Umpqua ways to enhance consumer motivation by making itself personally relevant to customers are by make each store is a “community hub” : * Provide Umpqua brand coffee‚ so people can spend a few minutes sipping Umpqua-brand

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    Instructions: Provide a multiaxial diagnosis based on the DSM-IV-TR criteria for the case study presented below. Use the format that follows the case study and give a multiaxial diagnosis. Give a brief explanation for your decision on the different axes in 1-3 sentences in the respective boxes. You must provide information for each of the five axes. The diagnostic codes should be included with the diagnostic labels for Axis I and Axis II. Charlene (a pseudonym) is an African American female

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    Ngau Student ID : 1300900002 Lecturer Name : Miss Irene Kho Programme Title : B.A (Hons) in Event and Tourism Management Subject Code & Title : Business Research Method – HC 203 Session : May – August 2010 Assignment Topic : Case Studies (Assignment 1) ATTENTION: 1) 1 day late from the date of submission - 25% will be deducted. 2 days late from the date of submission - 50% will be deducted. More than 2 days late from the date of submission - “0”grade will be awarded

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    Luithly 1 May 2015 Pricing and Revenue Management Implementation of Pricing and Revenue Optimization Introduction Perhaps one of the most difficult managerial decisions in the 21st century is the decision to make a decision. Analysis paralysis‚ endless meetings‚ and corporate structure have made it painstakingly difficult to come to any real conclusions. So when the Chief Financial Officer‚ Bruce Berman‚ of Bloomindale’s was tasked with decision to implement ProfitLogic’s Pricing Optimization (PO)

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    CASE STUDY 1: Mega Marketing Consultancy Mega Marketing Consultancy is a 2 year old company and a family business. Mr. Peter Lorenzana is the father‚ Chairman of the Board who is 60 years old with a highschool background only. He will be retiring soon due to his health concerns. He has been an active consultant with other family businesses which are Psyrap Food‚ Inc. and Lorenzana Construction‚ Corporation. Mr. John Lorenzana is the 30 year old son and the General Manager who is an ex-seminarian

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    Case Study Difficult Transitions Tony Stark had just finished his first week at Reece Enterprises and decided to drive upstate to a small lakefront lodge for some fishing and relaxation. Tony had worked for the previous ten years for the O’Grady Company‚ but O’Grady had been through some hard times of late and had recently shut down several of its operating groups‚ including Tony’s‚ to cut costs. Fortunately‚ Tony’s experience and recommendations had made finding another position fairly easy

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    Gossip Girls Case Study Synopsis: Four women from a New Hampshire town were fired from their town jobs due to spreading a rumor about the town administrator. From the facts given‚ the administrator was being gossiped about having an affair with another town employee. He complained to the town council‚ who launched an investigation. The council then fired the four women‚ all longtime employees‚ for spreading a rumor and refuses to have anyone of them reinstated. Two of the ladies will never be allowed

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    the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also

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    EXECUTIVE SUMMARY The Case study was conducted at Celso G. Mandocdoc (CGM) poultry farm. It is located at Barangay Tugtog and Sabang‚ San Jose Batangas. The proprietor‚ Mr. Celso G. Mandocdoc has been involved with the poultry egg industry for twenty four years and has continuously expanded throughout the lifetime of its operation. The farm started as a backyard farm and later turned into a commercial layer egg farm. The main objective of the study was to evaluate the operations of CGM farm

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    ENGINEERING ETHICS Concepts and Cases This page intentionally left blank g F O U R T H E D I T I O N ENGINEERING ETHICS Concepts and Cases CHARLES E. HARRIS Texas A&M University MICHAEL S. PRITCHARD Western Michigan University MICHAEL J. RABINS Texas A&M University Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Engineering Ethics: Concepts and Cases‚ Fourth Edition Charles E. Harris‚ Michael S. Pritchard‚ and

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