B19 – IT Strategy Syllabus Start January 31‚ 2013 Ends April 25‚ 2013 Day and Time: Thursday 12-14 & 14-16 Instructors: Stefan Henningsson (sh.itm@cbs.dk) Jonas Hedman (jh.itm@cbs.dk) + guests Course Description This course uses the IVK Case Series to examine important issues in IT management through the eyes of Jim Barton‚ a talented business (i.e.‚ non-technical) manager who is thrust into the Chief Information Officer (CIO) role at a troubled
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academic stream that deals with the strategic treatment of knowledge management practices prevalent in today’s academic world. We are living today in an information and knowledge-starved world. Since this essay want to discuss the relationship between strategy and this set of human activities mention above‚ firstly it will be of interest to introduce basic terms and definitions by different authors that will be used in the rest of the paper. Accordingly‚ as a term “Management” it implies that KM is the
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Basic Overview of Various Strategic Planning Models (Including Basic‚ Issue-Based‚ Alignment‚ Scenario and Organic) Written by Carter McNamara‚ MBA‚ PhD‚ Authenticity Consulting‚ LLC. Copyright 1997-2006. Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation. There is no one perfect strategic planning model for each organization. Each organization ends up developing its own nature and model of strategic planning‚ often by selecting a model and modifying it as they
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IT Strategy White Paper Telecom Sector: Vodafone 2013 IT Strategy White Paper Telecom Sector: Vodafone 2013 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth Geddam 2011B04 Royston Vaz 2011C48 Aastha Dhawan 2011D36 Submitted by: Geetha Ranganathan 2011B41 Rosanne Mathias 2011B10 Augustus Simon 2011B31 Pranshu Sahni 2011B20 Sidharth
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References: Marks & Spencers (2012) Financial Highlights 2011 [online] available from http://annualreport.marksandspencer.com/overview/highlights.aspx > [3 March 2012] Britton‚ A Yahoo! Finance (2012) Historical prices [online] available from < http://finance.yahoo.com/q/hp?s=MKS.L&a=0&b=1&c=2003&d=2&e=2&f=2012&g=d&z=66&y=198> [3 March 2012] The Telegraph (2011) Fundamentals for Marks & Spencer Group [online] available
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Strengths include the well-designed products that the company puts out‚ such as the iPhone‚ iPad and Macintosh computers. Apple has loyal customers and the strength of its products allows it to charge more than its competitors. Weaknesses include Apple’s relative softness in the business market. Most of its products are bought by everyday consumers and aren’t widely used by businesses – PCs are more common computers to find in an office‚ and Research In Motion‚ which makes Blackberry phones‚ has
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Second-Degree Price Discrimination Example In class on Monday and Tuesday (9/17-18) we went through the second degree price discrimination example involving a company selling airline tickets to tourists and businesspeople. The following slide‚ included in your handouts‚ laid out the example: [pic] As the solutions to the problem set explain‚ the way to approach these problems is to think through possible pricing strategies the company might want to use‚ such as selling to all consumers‚ selling
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product positioning. There are many ways to price a product‚ eg. price skimming‚ penetration pricing‚ etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ and then lowers the price over time where a new‚ innovative‚ or much-improved product is launched onto a market. The objective with skimming is to “skim” off customers who are willing to pay more to have the product sooner; prices are lowered later when demand from the “early
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THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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