Running head: Agenda Setting Theory AGENDA SETTING THEORY Rodelas‚ Jenica D. Villamor‚ Diana Rose Pontaoe‚ Dharell University of Pangasinan- PHINMA Education Network Author note: This paper was prepared for COM 002‚ 2ABMC-1‚ taught by Professor Augustus Manzano “The press may not be successful much of the time in telling people what to think‚ but it is stunningly successful in telling its readers what to think about. The world will look different to different people.” Bernard Cohen
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Agenda-Setting and the Presidential Election The agenda-setting function of mass media has largely been influenced by news coverage and the public’s view about the significance and the truthfulness of the stories covered by mass media. Some theorists have stated that news editors and anchors have a significant impact on determining the public’s views of social reality. Mass media has a huge influence on how people think and their perception of what they are reading or listening to . One of
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Charlotte Felchak COM-126 August 16‚ 2012 Professor Tammany Agenda-Setting and the Presidential Election The presidential election of 2008 was a historic one for many reasons. This was a year of political turmoil and a true reflection of a country in economic crisis. The media played a significant role by influencing the American voters which decided the outcome of the election. For the Democratic Party‚ Barack Obama and Joe Biden won the primary election. John McCain and Sarah Palin
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PATTERN OF THE NEWS MEDIA CONSUMPTION AND NEWS DISCUSSION AMONG YOUTH: A TEST OF AGENDA SETTING THEORY SAODAH WOK (wsaodah@iiu.edu.my; 016-6524383); EZHAR TAMAM (ezhar@fbmk.upm.edu.my; 0192271481); SUCI ELSA MARIA (sucielsamaria@yahoo.com; 0149306803) Paper Prepared for: International Communication and Media Conference (ICOME’10) Communication and Society: Challenges and Engagement 18-20 June 2010 Organized by: Faculty of Communication and Modern Languages Universiti
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Ramirez 4/12/12 COM-126 Agenda Setting in the Media In 2008 Political front runner Barack Obama won the presidential election. During this time‚ America had swayed into a recession which the economy suffered massive cutbacks and drowning in debt. America was also at war currently with Iraq which stirred up many other problematic issues to come about during this year. The media was and still is the main door way to the public to address these issues. The agenda setting function during this year
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Mike Smith COM-126 January 26‚ 2013 Tommy Hawk Agenda-Setting and the Presidential Election Elections of the past have had to rely on time consuming systems and procedures to compile information that would gauge the American attitude toward the political candidates and their respective platforms. The Presidential Election of 2012 has changed that system forever. This election came with state of the art technology that allowed live coverage of the endless campaigning followed by up to the
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decide which issue is important and which is not important is called agenda setting. It is the function of Mass Media and was firstly introduced by Maxwell McCombs and Donald Shaw in 1972. Definition of Agenda Setting Agenda setting is the theory that says media authorities decide which issues are important and can become topics of discussion in the public. And‚ they are perceived by society as important and urgent. Agenda Setting in Pakistan Since the independence of Pakistan‚ Our Media has not been
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The Agenda Setting Agenda-setting theory describes the "ability [of the news media] to influence the salience of topics on the public agenda." Essentially‚ the theory states that the more salient a news issue is - in terms of frequency and prominence of coverage - the more important news audiences will regard the issue to be. Agenda-setting theory was formally developed by Dr. Max McCombs and Dr. Donald Shaw in a study on the 1968 presidential election. In the 1968 "Chapel Hill study‚" McCombs and
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5th of November 2012 Agenda-Setting Assignment In agenda-setting news outlets act as gatekeepers of information. Policy agenda is when the media sets their own agenda based on issues that they think are the most important. And when they decide on these most important issues‚ they give them the highest importance. The media highlights certain aspects because they believe that these aspects are what we should know; and if there is something they don’t mention‚ then that’s something that according
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Agenda Setting Patricia Wigington Grand Canyon University COM 126 Introduction The mass media today‚ no longer reports public opinion‚ it drives it. This paper discusses how mass media sets the agenda‚ and what impact this had on the issues that emerged during the 2008 presidential election. According to Donald Shaw and Maxwell Combs‚ agenda is a theory to describe now the news media can have a considerable impact on shaping the publics opinion of a social reality‚ on influencing what
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