The IMpacT of SaLeS faILure on aTTrIbuTIonS Made by “reSource-chaLLenged” and “reSource-Secure” SaLeSpeopLe Michael Mayo and Michael L. Mallin The present study investigates if the types of attributions salespeople use to account for a sales failure (internal or external) depend on the impact the failure has on their net resource inventory. The relative sizes of net resource inventories (resources left following a sales failure) were used to classify salespeople as either “resource challenged” or
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However‚ sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a wide variety of technical promotional tools of short term incentives designed to stimulate a target market response. In other words‚ sales promotion
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www.ccsenet.org/ass Asian Social Science Vol. 8‚ No. 10: August 2012 Managing Stakeholders: An Integrative Perspective on the Source of Competitive Advantage Minyu Wu’ ’ School of Business‚ Curtin Universify Sarawak‚ Sarawak‚ Malaysia Correspondence: Minyu Wu‚ School of Business‚ Curtin Universify Sarawak‚ CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia. Tel: 60-8-544-3844. E-mail: minyu.wu@curtin.edu.my Received: March 19‚ 2012 doi:10.5539/ass.v8nl0pl60 Abstract Despite the enormous amount of academic
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Stakeholder theory has been articulated in a number of ways‚ but in each of these ways stakeholders represent a broader constituency for corporate responsibility than stockholders. Discussions of stakeholder theory invariably present contrasting views of whether a corporation’s responsibility is primarily (or only) to deliver profits to the stockholders/owners. Milton Friedman’s (1912-) now-famous pronouncement that the only social responsibility of corporations is to provide a profit for its owners
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GOALS OF SALESPEOPLE CHANGED Roles and Goals of Salespeople Changed July 7‚ 2011 How Selling has changed in Marketing The role and goals of salespeople have changed dramatically over the last few years. Personal selling involves a two-way flow of communication‚ according to Bethel. In the past being a good salesperson was the difference of which salesman came home the latest. They showed up to your front door‚ product in hand‚ delivered the pitch and prayed that the customer purchased
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Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization’s actions‚ objectives and policies. There is two different types of stake holders‚ these are internal and external. Internal stakeholders are people who are on the inside of the business that already serve the organisation‚ these include staff‚ managers‚ board members etc. external stakeholders are from outside of the company but
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Stakeholders The world ’ ’stakeholder ’ ’ was first used in an internal memorandum at the Stanford Research Institute in 1963. It refers to "those groups without whose support the organizations would cease to exist". There are two types of stakeholders‚ primary and secondary. The first type are those that engage in economic transactions with the business - stockholders‚ customers‚ suppliers‚ creditors and employees. The second type are those who do not engaged in direct economic exchange with
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Trading hour: Open 7 days Monday to Friday: 9am – 5pm Weekend: 10am – 4pm Jolly’s Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town‚ due to the partners’ industry experience and mild competitive climate in the area. JJB aims to offer its products at a competitive
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Steps in Identifying Stakeholders Identifying all of a firm’s stakeholders can be a daunting task. In fact‚ as we will note again shortly‚ a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. To simplify the process‚ we suggest that you start by identifying groups that fall into one of four categories: organizational‚ capital market‚ product market‚ and social. Let’s take a closer look at
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MANAGEMENT OF BUSINESS FINANCE- “Financial Managers need only concentrate on meeting the needs of shareholders - no other group matters” Discuss the above statement using practical examples to support you answer. Contents Page Introduction 1-2 Formulas: Profitability 2-3 Liquidity 4-5 Investment 5-6 Summary of Widgets Finical Ratios: Profitability 6-8 Liquidity 8-9 Investment 9-10 Conclusion 10 Bibliography 11 Appendix 1
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