Chapter 1 I - Background of the study Point of sale is the place where a retail transaction is completed. It is the point at which a customer makes a payment to the merchant in exchange for goods or services. At the point of sale the retailer would calculate the amount owed by the customer and provide options for the customer to make payment. The merchant will also normally issue a receipt for the transaction. Base in our research‚ the oldest‚ simplest POS system is the cash register‚ but there
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Research Overview Quinn McMahon is the manager of a McDonald’s restaurant that has many customers who are senior citizens. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons. However‚ she is looking for additional recommendations to improve her marketing mix. It is imperative marketers do not neglect senior citizens as this group makes up 13 percent of the population and they have money to spend (Perrault‚ Cannon and McCarthy‚ 2009‚ p. 140).
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CITY&GUILDS B2 - Vantage This test was composed by Célpont Foundation and downloaded from www.angolnyelvtanitas.hu . It is not an official CITY&GUILDS test‚ only very similar. You have 2 hours and 10 minutes to complete the paper. READING Part 1 Read the text and fill the gaps with the sentences A – H. Write the letter of the missing sentence in the box in the correct gap. There are two extra sentences you will not need. We all suspected that traffic jams were harmful. ______1______
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sector. We intend to start-up a bristo which specialize in offering authentic Italian pasta at affordable price. In addition to pasta‚ our menu will consist of a selection of soup‚ tapas and desert. To cater to customers who prefer other dishes; we intend to have 2 special non-pasta main courses which varies day to day. Our target consumers would be middle class HDB dwellers who typically find that most of the authentic Italian dining options available in Singapore are on the expensive side‚ while the
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Denny’s Restaurant‚ or in other words‚ America’s Diner‚ is known for a place one can sit back and enjoy a great meal. According to the website‚ customers are presented in that way exactly. On the front page‚ viewers come across a background video of a happy family dining in at Denny’s. They’re smiling and simply look as if they’re having a wonderful time. As one scrolls down the page‚ bold pictures of delicious pancakes and special events are displayed. This is to keep customers up to date on the
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The Glass Slipper Restaurant For years The Glass Slipper restaurant has operated in a resort community near a popular ski area of New Mexico. The restaurant is busiest during the first 3 months of the year‚ when the ski slopes are crowded and tourists flock to the area. When James and Deena Weltee built The Glass Slipper‚ they had a vision of the ultimate dining experience. As the view of surrounding mountains was breathtaking‚ a high priority was placed on having large windows and providing a spectacular
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Chapter 2 REVIEW OF LITERATURE Though there are sufficient amount of literatures highlighting the promotion strategies‚ but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price
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INTRODUCTION Anglo-Italian cultural contacts are rather unlike that of most languages that exerted influence on English. Whereas English had to struggle for power with the likes of French and Latin in order to keep its linguistic power and integrity‚ its relationship with Italian has always been less antagonistic and less aggressive. Though Italian borrowings in English are not so numerous they have highlighted the important role the Italian language and culture has had in the English world. The
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Restaurant Marketing Leadership Marketing Assignment #1 Instructions: Please read the McDonald’s Restaurant case study “We do it all for you”. For this assignment you will be evaluating McDonald’s Restaurants. • Based on the case and your current understanding‚ complete an assessment of the strengths and weaknesses of how McDonald’s manages the 7P’s (the Marketing Mix). • Discuss how McDonald’s management of the 7P’s has developed over time. • Discuss whether and how McDonald’s is
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Fast Food Restaurant Business Plan 1.0 Executive Summary 1.1 COMPANY & INDUSTRY Nudlez‚ a Washington Corporation‚ is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities. 1.2 PRODUCTS & SERVICES Nudlez provides high quality‚ fast-served Asian-styled meals‚ based on a central theme
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