INDIVIDUAL ANALYSIS OF MARKS AND SPENCER Executive Summary Marks and spencer is a group of companies with various ventures that include financial services‚ clothings‚ housewares and food. Like several other retailing outfits‚ M&S needs to provide great competition in this red ocean to claim considerable market share. M&S decided to deepen the innovative inclusions into their products line by focussing strategies after observing a huge decrease in turnover and profit from 1999 with
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consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic Segmentation:
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The Ford Ka case introduces the fundamental problem of market segmentation and target selection. Ford’s problem does not fit the ‘textbook’ segmentation process since it developed the Ka before determining a target market for it. However‚ this is frequently the case‚ for example‚ when a firm copies a successful product idea (like Ford did) or wants to introduce an existing product in a new market to expand its geographical coverage. The case illustrates that even in this situation‚ market segmentation
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Religion 1 SILK TOPSHOP PENCIL DRESS Demographic: Topshop’s target customers who are women aged between 18-25 years old with an income range of £10‚000 - £50‚000 a year. Their target audience is young‚ fashion-conscious people on a budget. Psychographic: Customers tend to have goal orientated lifestyles & commitment to to career & family‚ their image is important to them & they are motivated by self expression. They are young‚ enthusiastic & impulsive consumers. Behavioural: For a dress in Topshop
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Smartphone’s Customer Segmentation and Targeting: Defining market segment for different type of mobile service providers Date: Author: Student Nr: Course: February 2012 Fadly Hamka 4073304 MOT2910 – Msc Thesis Project Graduation Committee Chairman: Prof. Yao-Hua Tan (Delft University of Technology) Prof. Dr. W.A.G.A (Harry) Bouwman (Delft University of Technology) st 1 supervisor: Dr. Ir. G.A. (Mark) de Reuver (Delft University of Technology) 2nd supervisor: Dr. Ir. M. Kroesen (Delft University
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Assesment1 Baby Royale Goes To China Task1 Demographic Age Our target market is infants from 2 months to 2 years. But the customers for these products are not infants but their parents. So we should be looking for new married couples (married for last five years) because young couples usually have infants. The average marriage age of first marriage in Chian according to the statistics of The China Post is 37.1 years for men and 32.3 years for women. This is quite high as compared to other
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Geographic segmentation that divides consumers based on region‚ climate‚ domestic‚ international‚ urban‚ rural‚ and suburban. Demographic segment includes age‚ gender‚ ethnicity‚ social class‚ occupation‚ family status‚ education‚ and income. Psychographic segmentation includes values‚ beliefs‚ attitudes‚ and lifestyle to group the market. Behavior segmentation uses variables that include price‚ loyalty‚ behavioral patterns. In 1993‚ Kate Brosnahan and her husband Andy Spade launched Kate Spade
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market segmentation for ED treatment are demographic‚ psychographic behavioral. Demographic segmentation divides the ED patients market into groups by age‚ marital status‚ employment‚ income‚ education and religion. The prevalence of ED increases with age‚ especially in individual over 50 years old‚ in all the countries analyzed. Couples‚ full time employees and retired are the sectors that have the higher number of ED patients. The psychographic segmentation reveals that most cases of ED are associated
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referred to as segmentation variables)‚ which an organization could effectively utilize to come up with market segments. As a simple guide‚ segmentation bases can be classified into five major categories: * geographic‚ * demographic‚ * psychographic‚ * behavioral By using any of these segmentation bases‚ either individually or in combination‚ a company can construct market segments for evaluation to help them select appropriate target markets. Basis for segmenting consumer markets
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to be useful it must be definable‚ sizeable‚ reachable and relevant‚ there are two different approaches which can be used to segment a market‚ the first concentrate on the characteristics of the buyer which include demographic‚ geographic and psychographic and the second concentrates under benefits and behavioral segmentation. Adidas as one of the giant fashion designs and clothes distributing company of the world using and applying market segmentation skills in its business activities
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