Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively named Colgate Precision will be ready to be released
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Apple Case Apple Inc. recently told some customers they would have to pay $1.99 to download a software enhancement that enables a wireless-networking technology already included on some of its computers. Apple’s reason: Accounting rules forced it to make customers foot the bill for the enhancement. That’s an excuse‚ counter accounting experts and officials at the body that sets accounting rules‚ known as generally accepted accounting principles‚ or GAAP‚ for public and private companies. Rather
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23/11/2010 Social Networking Explodes Worldwid… Press Release Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance Facebook and Hi5 More than Double Global Visitor Bases During Past Year RESTON‚ VA‚ August 12‚ 2008 – comScore‚ Inc. (NASDAQ: SCOR)‚ a leader in measuring the digital world‚ today released a study of worldwide usage of social networking sites‚ indicating that while the growth in new users in North America is beginning to level off‚ it is burgeoning
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Division A Group 5 Gillette’s Marketing Strategy for Indonesia Executive summary The analysis has been done to achieve the country manager‚ Chester Allan’s objective to increase the market share by 19% through identifying the new customer segments‚ and increase brand loyalty. The problems faced while achieving the objective are as follows: * The rural population in Indonesia is unaware of the modern shaving trends and therefore do not add to the total sales of the company. With time‚ when
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allows a company to determine the investment that will best increase shareholder value. With limited funds to invest in projects‚ Wyndham Worldwide must determine where best to invest. Considering the constraints of the project‚ an after-tax cash flow analysis is employed
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HBR: “Introducing New Coke Case”: Discussion Questions: Directions: You are to write a report on the HBR Coke Case. The report consists of 10 questions. Each question is worth 10 points. Please write in a Q & A format and not essay. Questions: 1. What is the case about? Write a ½ page executive summary of the case which includes at least 3 consumer behavior theories that are evident in this case. Ans: In the late 80s‚ Pepsi market share was catching up with Coca-cola at
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2002‚ it expanded its product line to include televisions‚ handhelds‚ digital audio players‚ and printers. Dell ’s first acquisition occurred in 1999 with the purchase of ConvergeNet Technologies. In 2003‚ the company was rebranded as simply "Dell Inc." to recognize the company ’s expansion beyond computers. From 2004 to 2007‚ Michael Dell stepped aside as CEO‚ while long-time Dell employee Kevin Rollins took the helm. During that time‚ Dell acquired Alienware‚ which introduced several new items
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The DYMO Routing Protocol in VANET Scenarios Christoph Sommer and Falko Dressler Computer Networks and Communication Systems Dept. of Computer Sciences‚ University of Erlangen-Nuremberg‚ Germany {christoph.sommer‚dressler}@informatik.uni-erlangen.de Abstract—Coupling Vehicular Ad Hoc Networks (VANETs) with wired networks such as the Internet via access points creates a difficult mix of highly mobile nodes and a static infrastructure. In order to evaluate the performance of typical ad hoc
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Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products‚ desktops‚ monitors‚ printers‚ notebooks‚ handhelds‚ software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups
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unveiled worldwide with fraud as the main accusation. With the advent of technology‚ fraud is becoming more and more common and easy to carry out. It can be committed through many media such as mail‚ phone and the Internet. Given the international dimensions of the web and the ease with which users can hide their location‚ hackers can steal credit card details of anybody by simply directing the person to a dishonest website. Moreover‚ corruption is also gaining the political circle worldwide. A recent
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