FACT SHEETS The PRADA Group Industrial activities Raw materials PRADA Group retail distribution channels Licensing agreements and joint ventures PRADA Group figures March 2012 PROFILE OF THE PRADA GROUP Prada was founded in Milan in 1913 by Mario Prada‚ Miuccia Prada’s grandfather‚ who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags‚ trunks‚ beauty cases and luxury
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| Founder(s) | Mario Prada | Headquarters | Milan‚ Italy | Number of locations | Over 250 Worldwide boutiques | Key people | Miuccia Prada‚ Head Designer Patrizio Bertelli‚ CEO Sebastian Suhl‚ SVP & CCO Donatello Galli‚ CFO | Products | Clothing‚ cosmetics‚ fashion accessories‚ jewelry‚ perfumes‚ spirits‚ watches‚ wines | Services | Department stores | Revenue | €2.15 billion (2010) | Employees | 2‚841 (2011) | Website | www.prada.com | The Prada brand dates back to the
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• Founded: 1913 • Founder: Mario Prada • CEO: Patrizio Bertelli • HQ: Milan‚ Italy • Co. type: Private • Industry type: Consumer goods • Product type: Textile • Originally: "Prada Bros" • "Prada Phone": The LG KE850 • Pop Culture: The Devil Wears Prada (Film) The Prada Empire derives from the leather goods store Mario Prada opened in Milan in 1913. In addition to his own products‚ he also sold steamer trunks and handbags imported from England to a customer base that included Italian nobles
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Task 1a Occasion and benefit segmentation There are many behavioural characteristics of buyers and consumers and one way to segment these groups is to associate their purchasing habits with Occasional and benefit segmentation. Occasion Segmentation In its simplest form Occasion segmentation is the process of dividing a consumer group or groups into groups according to an occasion or occasions when consumers purchase or use a product or service. For example some major religious/cultural occasions
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Designer Research: Miuccia Prada Jacqueline Falcon University of North Texas Unconventional‚ visionary‚ “ugly chic”; these are all words used to describe the undoubtedly influential Miuccia Prada. Miuccia Prada’s footprint on the fashion industry is both significant and enduring in an industry where trends and designers fade out as quickly as the come in. Although Prada is often noted as the anti-thesis of a typical designer‚ or the anti-fashionista‚ her work as a
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Marketing Segmentation Targeting‚ and Positioning Segmentation‚ targeting‚ and positioning together comprise a three stage process. (1) Determine which kinds of customers exist. (2) Select which ones we are best off trying to serve and‚ finally. (3) Implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist
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Does The Devil Really Wear Prada? More than just a title to a movie‚ it is real life to Miuccia Prada‚ President and head designer‚ and CEO Patrizio Bertelli‚ of the Italian Prada Group. This group became one of the top luxury businesses in the world‚ designing high end fashion. Prada quickly built a strong reputation in luxury goods primarily because of its exclusives designs‚ superior manufacturing techniques and high quality materials. Could the majority of their success be because of their
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exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. | Scenario 1: Broad-based Segmentation Targeting | Scenario 2: Fashionista focus | Scenario 3: Fashionistas + Planners/Shoppers | Pros | * Mixed based audience. * Investment
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3.0 Target Market Segmentation To identify and deconstruct the market of the Hair Salon‚ particular importance was placed on psychographic characteristics of personality‚ lifestyle and motives (Elliot‚ Ferrell‚ Paladino‚ Pride‚ Rundle-‐ Thiele‚ & Waller 2006‚ p. 120). A behavioural analysis was also conducted. Brief
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Jennie Garrett English 102 Ms. Breen Essay #3 The Devil Wears Prada is one of my favorite movies. The movie is about a girl named Andy who comes to New York and gets a job as the assistant to one of the cities biggest magazine editors named Miranda Priestly. The scene I watched and analyzed was called “This Stuff.” During the scene Miranda Priestly was picking out a belt for a dress. She had two turquoise belts in her hand and her helper said they were both so similar. Andy laughed and said
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