"Pr Strategies Of Airtel" Essays and Research Papers

Pr Strategies Of Airtel

. MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service, Airtel. Besides print advertising, the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category...

Advertising, Base station, Bluetooth 1115  Words | 3  Pages

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Marketing Strategy Airtel

Marketing Strategy Comparison AirTel & Hutch Rahul, Priyanka, Zardar, Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn't look too far away. The mobile subscriber base crossed 65 million in September 2005, an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent...

Advertising, Bharti Airtel, Brand 1377  Words | 7  Pages

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Bharti Airtel Rural Strategy

CLUE Case Study Bharti Airtel Rural Strategy Connected Life Experiences on the Move EXECUTIVE SUMMARY COMPANY PROFILE Bharti Airtel Limited is one of Asia’s leading integrated telecom services providers with operations in 19 countries across Asia and Africa. The company is structured into four strategic business units: mobile, telemedia, enterprise, and digital TV. The mobile business offers services in India, Sri Lanka, and Bangladesh. COMPANY HISTORY Bharti Airtel was established as Bharti...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1161  Words | 6  Pages

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Dth and Airtel Strategies

Bharti Airtel has been divided into distinct business units, as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country, based on the number of customers. It provides numerous value added services such as mobile apps, hello tunes, m-commerce, wireless internet etc. The Airtel Telemedia Services division provides high speed broadband...

Bharti Airtel, Bharti Enterprises, Broadband 1122  Words | 4  Pages

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It Strategy at Bharti Airtel

Enabling Business Strategy with IT for Bharti Airtel Table of Contents Overview 3 Basics of IT Systems 3 A sample WEB collaboration 5 Business Challenge 5 Business Benefits 6 The risks of growth 6 Growth through flexibility 7 Key Components 8 Conclusion 8 Overview Based in New Delhi, Bharti Airtel is India's largest private sector telecom operator and India's sixth largest company by market capitalization. Bharti Airtel is also the only operator to offer its services (mobile...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1949  Words | 7  Pages

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Airtel

Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 261 million subscribers across 150 countries as of August 2012...

Bharti Airtel, Bharti Enterprises, BSE Sensex 790  Words | 3  Pages

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Airtel Distribution Strategy

Distribution Strategy Bharti Airtel This document is a study of the existing distribution strategy and distribution channel of the mobile recharge coupons followed by Bharti Airtel and proposes new product to be launched and its respective distribution structure Group - 10 Ankit Bhardwaj - 11PGDM071 Mohit Khera - 11PGDM082 Nitin Khanna - 11PGDM091 2012 Group 10 International Management Institute 12/16/2012 Table of Contents Sales & Distribution Strategies 3 Introduction...

City, Marketing 2108  Words | 7  Pages

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Competition and Strategy - Airtel Emerging Trends

providers is VAS in urban markets. Airtel continuously consolidating its market leadership position despite intense competition. It has the largest private operator having presence in the voice, broadband, IPTV and data in India. Various VAS are shown in Appendix A. Growth strategies for Airtel are shown in Appendix B. It mainly focuses on increasing ARPU and reducing costs which is applicable to all the Indian telecom providers. (Source: Investor Report – Bharti Airtel Nov 2010) Telecom providers...

3G, GSM, Mobile network operator 725  Words | 3  Pages

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Airtel Branding

Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However, with mobile penetration upwards of 75% there is little room for such exponential growth to continue...

Bharti Airtel, Brand, Brand management 866  Words | 3  Pages

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7p's of Airtel

Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's third largest mobile telecommunications company with over 269 million subscribers across 150 countries...

Bharti Airtel, Bharti Enterprises, Communications in India 695  Words | 4  Pages

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Airtel India

18th, 2012 Bharti Airtel is a telecom company in India; so far the largest integrated Telecom Company in India. Also, it is the third largest in-country mobile network service provider, the fifth largest mobile telecom company in the world. Bharti Airtel also operates outside India, namely Sri Lanka, and Bangladesh in Asia, and in some countries in Africa. The company actively engages in its expansion into Africa, currently 20 countries included in the Airtel network. So far Airtel has about 178.6...

3GPP Long Term Evolution, 4G, Bharti Airtel 2649  Words | 7  Pages

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Bharti Airtel

BHARTI AIRTEL PUNITH. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus Airtel Profile * Type Public * Traded at BSE & NSE * Industry Telecommunications * Founded 7 July 1995 * Founder Sunil Bharti Mittal * Headquarters New Delhi, India * Key people Sunil Bharti Mittal, Chairman & MD * Revenue 71,505 crore (US$13.51 billion)(2012) Airtel History ...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1001  Words | 4  Pages

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Airtel Bangladesh

COURSE NUMBER: BUS 314 TITLE OF THE COURSE: MARKETING MANAGEMENT GROUP MEMBERS NAME: A.K.M ABDUL WAHID MOHAN DEY MD. SHEKH FARID ANWESHA BASAK AIRTEL TELECOM “Airtel” the third largest cellular operator in Bangladesh according to the market share t and sixth mobile phone carrier to enter the Bangladesh market. In fact originally Airtel did not start their business; its commercial operations started under the brand name “Warid Telecom” on May 10, 2007 in Bangladesh. Warid started with...

Advertising, Bharti Airtel, Bharti Enterprises 1540  Words | 5  Pages

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Crm in Airtel

CRM at AIRTEL Assignment #1 GBMP 508-01 2010 Submitted to: JAMES EVERARD Submitted By: Smiley Smiley(810-272-591) 10/13/2010 CUSTOMER RELATIONSHIP MANAGEMENT AT AIRTEL About the Company Airtel comes from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India and Sri Lanka. Bharti Airtel since its inception has been at the forefront of technology and has pioneered several innovations in the telecom sector. Airtel is third largest...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1084  Words | 3  Pages

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Marketing Tools for Airtel

advantage and the strategies involved in making the Strategic business unit successful in its market sector. I’m taking BHARTI AIRTEL LIMITED , an Indian multinational telecommunications services company,one of the most innovative company in India with a market share of 27.66% (Bafna , 2012), to give more explanation about this model and to show how it helps the company to enhance their business strategies. ...

Bharti Airtel, Bharti Enterprises, Market penetration 1705  Words | 7  Pages

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Jet Blue Pr Campaign: Strategy Paper

Jet Blue PR Campaign: Strategy Paper The objectives of Jet Blues Public Relations campaign will be two fold. This campaign will try to limit the damage to JetBlue's image that was caused by the acts of one of its senior managers, acts that include bigotry, racism, and sexism. Now, what is wrong with being sexy? Nothing but there is no room for racism or sexism of any kind in any organization. And the consequences of such behavior, weather condoned or not, can be damaging and costly. The acts...

Acts of the Apostles, Advertising, JetBlue Airways 793  Words | 3  Pages

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Pr Campaign

PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla, Del Mar, and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues, target audience, ethical implications, market research plan, how the campaign will affect Kudler’s marketing function, and...

Business ethics, Diversity training, Employment 1823  Words | 6  Pages

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Bharti Airtel Swot Analysis

Strengths * Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India, and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications...

Bharti Airtel, Google, Google search 703  Words | 3  Pages

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Marketing Strategy of Bharti Airtel

REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives ...

Airtel, Bharti Airtel, Bharti Enterprises 4719  Words | 32  Pages

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live project on airtel

started with manufacturing bicycles before diversifying into various sectors. It entered into telecommunications industry in 1995. Bharti is present in various sectors with the largest revenue contribution coming from telecom industry: Bharti Airtel Bharti Airtel Ltd is the third largest mobile operator in the world, in terms of subscriber base, and has a presence in 20 countries. The company is India’s largest integrated telecom company in terms of customer base and offers mobile, fixed line, broadband...

Bharti Airtel, Bharti Enterprises, Mobile network operator 1544  Words | 6  Pages

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Nonprofit Pr

trying to make the highest profits like other sectors of public relations. From a PR standpoint, nonprofit organizations are often represented as fostering goodwill, and as beacons of social responsibility. According to GuideStar, an organization that collects data from nonprofit groups, the nonprofit sector of PR employs over 6.5 million people within almost 2 million organizations. Historically, the nonprofit sector of PR has developed since the birth of nonprofit organizations themselves. The success...

Charitable organization, Fundraising, Non-profit organization 1495  Words | 4  Pages

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Pr Campaign

PR Campaign Speak Out Situation analysis: Avon Products, Inc. Is an American personal care manufacturer and seller company in over 140 countries across the world and sales of $10.8 billion worldwide as of 2010 Avon Product is a multi-level marketing company. The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012. The former CEO, Andrea Jung, became the executive chairman of the board. Jung was the longest tenured female CEO among Fortune 500 companies. ...

Avon Products, Edward Scissorhands, Multi-level marketing 793  Words | 3  Pages

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Vodafone vs Airtel

IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 4, Issue 3 (Sep-Oct. 2012), PP 18-21 www.iosrjournals.org Customer Satisfaction with Network Performance of BSNL and AIRTEL Operating In Gwalior Division (M.P.) 1 1 Dr. R. C. Upadhyaya, 2Vashundhra Sharma Prof.Commerce Department, GOVT.K.R.G.College, Jiwaji University, Gwalior (M.P.) 2 P.hd Scholar, Jiwaji University, Gwalior (M.P.) Abstract: In the today’s competitive world communication plays a very important...

Broadband, Broadband Internet access, Gwalior 1868  Words | 7  Pages

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Airtel Rebranding Strategy

Rebranding Strategy of Airtel Presented By: Jatin Dembla SS/09-11/IIPM Reinventing brand AirtelAirtel one of the successful brands in India and other countries changed its Logo though the company was doing well with the old Logo but as they acquired Zain and with the ongoing preparation for 3G spectrum the company changed its Logo. | | | | Bharti Airtel says the makeover is in tune with the paradigm change the industry is about to witness Airtel has a new identity, complete with...

Bharti Airtel, Brand, Brand management 3674  Words | 10  Pages

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Marketing Strategies of Airtel

PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless, least I be branded...

Base station, Bharti Airtel, Bharti Enterprises 12266  Words | 49  Pages

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Pr Plan

Batch 2015 Course Name: Public Relations II and Corporate Communication I   Assignment # A 310 (CM)   Before we plan the press conference announcing the launch of Air Asia operation in India, we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways, Indigo (which is also...

AirAsia, Airline, Journalism sourcing 767  Words | 3  Pages

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Airtel vs. Idea Stp Analysis

•Karandeep Arora •Mamta Sharma •Prakruti Andharia Product Airtel • Parent company- Bharti Airtel India Limited. • Category- GSM Mobile Service Provider • Slogan/ Tag line- Express Yourself • USP- Top brand in India, Strong connectivity. Idea • Parent Company- Idea Cellular, Aditya Birla Group. • Category- GSM Mobile Service Provider • Slogan/Tagline- An Idea can change your life! • USP- Big brand, great services. Segmentation: AIRTEL  Basic segmentation is done on the basis of Regulatory ...

Aditya Birla Group, Cellular network, Kolkata 553  Words | 4  Pages

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Role of Creativity in Pr

CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research...

Advertising, Astroturfing, Creativity 1494  Words | 4  Pages

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Supply Chain of Airtel Ghana Limited

SUPPLY CHAIN OF AIRTEL GHANA LIMITED INTRODUCTION Supply chain is the collection of steps that a company takes to transform raw component s into the final products for consumption of its customers. In simple terms, a supply chain is or a link between a business and its supplies and customers. It is the series of channel or stages that a product (materials or immaterial) takes from where it is produced to where it is consumed. Supply chain management is therefore about managing the linkages which...

Bharti Airtel, Council of Supply Chain Management Professionals, Demand chain management 920  Words | 3  Pages

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Bsnl vs Airtel

structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share, Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1280  Words | 6  Pages

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Airtel

Marketing Assignment MGN551 [pic] ENVIRONMENTAL ANALYSIS OF BHARTI AIRTEL CERTIFICATE OF AUTHENTICITY Date: 14/11/2012 TABLE OF CONTENT • Need of Study • Introduction • Financial Position ✓ Profit & Loss Statement of Airtel ✓ Balance Sheet of Airtel • Tools used For Environmental Analysis ✓ SWOT Analysis ✓ PEST Analysis ✓ Porters...

Bharti Airtel, Customer, Customer service 3416  Words | 14  Pages

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Vision & Mission of Airtel

MISSION OF AIRTEL Group member name Ramesh Sharma Kamlesh Patil Rounak Jain Narendra Jain Submitted to Prof. Aslam Type Founded Founder(s) Headquarter s Key people Industry Products Public 1995 as Bharti Tele-Ventures [2] Sunil Bharti Mittal New Delhi, India Sunil Mittal (Chairman) & (CEO) Telecommunications Wireless Telephone Internet Satellite Television ▲ US$ 6.73 billion (2008) ▲ US$ 1.59 billion (2008) ▲ US$ 12.28 billion (2008) Bharti Enterprises Bharti Group Airtel Revenue...

Bharti Airtel, Bharti Enterprises, BSE Sensex 642  Words | 4  Pages

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Pr Campaign: Strategy Paper

INC. PR CAMPAIGN: STRATEGY Riordan, Inc. PR Campaign: Strategy Team C Ruben Soto, Nancy Aaberg, David Mehrer Sr., Michelle Schuck, Hayat Hirsi, Maribel Mendez MKT 438 Public Relations University of Phoenix M. Jean Bodden December 14, 2008 RIORDAN, INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect, Riordan’s PR plans...

Communication, Marketing, Michael Riordan 3264  Words | 10  Pages

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Hr Practices in Bharti Airtel

RECRUITMENT AND JOINING PROCESS IN BHARTI AIRTEL Executive Summary The objective of Recruitment is to ensure precisely channeled selection of resources, to enable achievement of the company’s business goals. In Bharti Airtel once the Manpower budgeting is prepared by the CEO, GM-HR & HODs at the end of financial year. The concerned manager of a vacant position requests for manpower through Manpower Requisition Form (MRF). GM-HR approves the form. If the manpower requirement is approved it...

Airtel, Bharti Airtel, Bharti Enterprises 1361  Words | 4  Pages

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Public Relations (PR) Disciplines

et al, 2003:7) Since then, many attempts have been made to define PR, some involving the words ‘’ art’’ and ‘’ social science ‘’ but the definition obtained by the IPR in 1987 is quite useful, stating : ‘’ Public relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics ’’ According to Mcelreath (1996), two roles are commonly found in PR: technician and problem-solver. It is however not very easy to draw...

Communication, Government, Marketing 1162  Words | 6  Pages

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Airtel Project

Bharti Airtel Bharti Airtel Limited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G services, fixed line, high speed broadband through DSL, IPTV, DTH, enterprise services including national & international long distance services to carriers. In...

3G, Artificial intelligence, Artificial neural network 661  Words | 3  Pages

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Forecast of Bharti Airtel Subscribers

Forecast of Bharti Airtel Subscribers Economics I - Project GROUP 1 ABSTRACT Analysis of Bharti airtel’s subscriber base was done using Time series analytical tools to develop predictive models. Different models linear, exponential were developed and December 2009 forecast was made using them. Our research revealed that subscriber growth is non linear thus best explained and predicted by exponential curve such as logistic curve. Introduction...

Bharti Airtel, Exponential growth, Forecasting 1477  Words | 6  Pages

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Marketing strategy of airtel

MARKETING STRATEGY of BHARTI AIRTEL - September 10th, 2010 Bharti Airtel Limited Business Description Provides mobile, broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07, 1995, as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30, 2006  Market leader with a market share of all India mobile subscribers at 21.4%  Highest ever-net addition of 41.1 lakh customers in a...

Bluetooth, Cellular network, GSM 2083  Words | 7  Pages

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Comparative Analysis Of Marketing Strategies Of VODAFONE And AIRTEL

 A PROJECT REPORT ON THE COMPARATIVE ANALYSIS OF MARKETING STRATEGY OF VODAFONE AND AIRTEL Submitted By: SHRESTHA SAHU B.COM (HONS) ENROLLMENT NO. A7004613046 Under Guidance Of: Faculty Guide: Mrs Charu Bisaria Assisstant Professor ABS, Lucknow (RESEARCH PROJECT REPORT FOR BACHELOR OF COMMERCE (2011-2014) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH, LUCKNOW ACKNOWLEDGEMENT I SHRESTHA SAHU sincerely thankful to all those people who have been giving me any...

Bharti Airtel, Brand, Customer 5117  Words | 33  Pages

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Pr Crisis Strategy for Usps

“Uncertainty and the unknown are the great enemies of clear and successful communication that solves a problem” (Hendrix & Hayes, 2010, p. 385). When an organization or company faces a crisis, it is the role of the PR department to develop and carry out strategies and tactics that offer clear and successful communication. However, while a crisis is inherently a reactive situation and thus often filled with uncertainties and unknowns, proper planning can provide a more proactive response that...

Crisis, Crisis management, Mail 4961  Words | 14  Pages

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Strategy

PRESCRIPTIVE STRATEGIES Prescriptive strategy is one where the objective has been defined in advance and main elements have been developed before the strategy commences. Prescriptive strategy starts with the analysis of the competitive environments and resources of the organization. Then an agreed purpose is established such as a maximization of return on capital involved in a business. PRESCRITIVE MANAGEMENT PROCESS 1. Develop and define organizations objective 2. Analysis and projection...

Competition, Competitor analysis, Ecological model of competition 860  Words | 4  Pages

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Bharti Airtel - Pestal and Swat Analysis

.... 7 Bharti Airtel – India’s leading Telecom Company Introduction In late nineties, the development of telecommunication infrastructures was growing at rapid pace. Landline or Wired communication was the only medium for communication. It was very difficult to bind the entire country through wired connectivity. This was the basic necessity for the growth of Wireless technology. In 1995, Wireless mobile services were launched by Bharti Airtel under the brand name “Airtel”, in Delhi and Himachal...

Bharti Airtel, Bharti Enterprises, Internet service provider 1831  Words | 6  Pages

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Strategy

Strategy and Business Policy / SCHINDL 04/03/2013 Strategic Management & Business Policy How to assure a competitive advantage sources and basic choices when developing a strategy copyright 2010 formulating a strategy 1. understand stakeholders as components of your future strategy 2. understand their needs and their power options 3. understand the „landscape“ you are in 4. realize the options to turn stakeholders into partners how to formulate a strategy now ? copyright 2010 ...

Management, Marketing, Positioning 741  Words | 7  Pages

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Speech of Ceo Airtel

domestic market but also embarked upon an exciting journey into the global telecom space. After fifteen years of successful operation and an impressive presence across the South Asian region, Bharti Airtel is truly on the cusp of a huge transformation, and ready to move to the next level. As a conscious strategy, we have decided to focus on the emerging markets of Asia and Africa. We believe these markets will continue to be the growth engines of the telecom world. With its billion plus population...

Africa, Airtel, Bharti Airtel 1475  Words | 5  Pages

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Airtel

1. Executive Summary | Bharti Airtel (BAL) is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Bharti airtel has more than 269 million customers and revenue of more than INR 700bn. Bharti airtel's product and services portfolio includes mobile services, home phones, broadband, calling cards, DTH, IPTV, MPLS Services, satellite services, data transport solutions and conferencing services. Bharti airtel is now the world's fourth largest integrated...

Airtel, Bharti Airtel, Bharti Airtel Lanka 7378  Words | 22  Pages

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Strategy

Strategy, Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international brand with a portfolio in almost every food and beverage category. The brand is consumed daily by a majority of people, from its confectionary to it dairy brands and on to it’s beverages. With around 8000 brands it is hard to stay away from them. The company shows it’s size when figures such as 468 factories spread over 86 countries are some statistics, with the company employing...

Management, Michael Porter, Microeconomics 871  Words | 3  Pages

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Strategy

Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company. Successful business growths and maintenance of market lead is as a result of implementing the best strategies properly. A number of strategy categories exist and a business organization should implement those that fit the nature of its business. This paper analyses several important business strategies through making a choice in each category that should be implemented...

Callaway Golf Company, Customer service, Marketing 1703  Words | 5  Pages

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Strategy

Strategy is a plan of action which is designed to help achieve a long term goal. It is how the plan of action is decided that determines whether the strategy developed will be achieved. It is all about the analysing the strength of businesses' position and understanding the important factors that may influence that position. Strategy is of paramount importance in the business world, as without it managers and employees will be unable to coincide with each other and therefore the organisation will...

Business Decision Mapping, Decision making, Decision making software 893  Words | 3  Pages

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Bharti Airtel

Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company ranked among the six best performing technology companies in the world by Business Week. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 242 million customers across 19 countries It is the largest cellular service provider in India, with over 200 million subscribers...

Bharti Airtel, Bharti Enterprises, BSE Sensex 1034  Words | 3  Pages

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airtel

Management “Bharti Airtel” TEAM 9 Abhinav Tiwari Amit Kumar Jain Rohit Tomar Tajeshwar Grewal Yashpal Raghav Contents Introduction 3 Fact Sheet 4 List of Companies 5 Organization Structure 5 Presence 6 History 6 Globalisation 8 Globalisation for Bharti Airtel 8 Acquisitions and Mergers 8 Joint Ventures 9 Future Strategy 9 Not Low Price Strategy 10 Unique...

Bharti Airtel, Bharti Enterprises, BSE Sensex 2620  Words | 13  Pages

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strategy

address major issues facing the organization. 3. Identify specific approaches or strategies that must be implemented to reach each goal The strategies are often what change the most as the organization eventually conducts more robust strategic planning, particularly by more closely examining the external and internal environments of the organization. 4. Identify specific action plans to implement each strategy - These are the specific activities that each major function (for example, department...

Management, Mission statement, Organization 1273  Words | 5  Pages

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Strategy

process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources. A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship Key features of SHRP: -a process -directed at meeting current and future needs -progresses through phases from forecasting to developing...

Forecasting, Future, Human resource management 692  Words | 5  Pages

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Pr Management

Muhammad Last Wednesday and Thursday on 12–13 December 2012, I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from...

Advertising, Brand, Communication 1509  Words | 5  Pages

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The Likely Bharti Airtel & Mtn Merger

LIKELY MERGER BETWEEN BHARTI AIRTEL AND MTN Let me start of by giving a brief introduction on the background of the two companies involved, that is Bharti Airtel & South Africa’s MTN, about whom we will be talking at length later on in the discussion. COMPANY PROFILES: Bharti Airtel: Bharti Airtel is the flagship company of Bharti enterprises. It is India’s largest and first private telecom service provider with a footprint in all three 23 telecom circles. Bharti Airtel since its inception has...

Bharti Airtel, Bharti Enterprises, BSE Sensex 2027  Words | 6  Pages

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strategy

Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of Turnaround Strategy The overall goal of turnaround strategy is to return an underperforming or distressed company to normal in terms of acceptable levels of profitability, solvency, liquidity and cash flow. Turnaround strategy is described in terms of how the turnaround strategy components of managing, stabilising, funding and fixing an underperforming or distressed...

Aditya Birla Group, Earnings before interest and taxes, Generally Accepted Accounting Principles 1717  Words | 6  Pages

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Strategy

someone must lose. In uncontested markets, there is only a winner, you. No one else is fighting for the business because either they don’t know about it, or they don’t know how. They will try, of course, but if you have done things the Blue Ocean Strategy way, they will not be successful for a very long time. Take Cirque du Soleil, for example. I read where there have been about 150 companies trying to compete with them, everyone went out of business. And after [yellowtail] wine came out, many wineries...

Blue Ocean Strategy, Cirque du Soleil, Franco Dragone 2366  Words | 7  Pages

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Strategy

transition to a five star hotel without firing most of the six-hundred employees or spending a large amount on re-training the existing ones. Discussion 1. Could the management of the HI team have been more culturally sensitive and was its strategy correct to achieve its goals? 2. How could HI have better prepared for the takeover? 3. Could Tian Wen, the former Chinese general manager, have been used in a more advantageous way? In this case, the main focus is collision of the two different...

Abu Dhabi, China, Culture 606  Words | 3  Pages

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Corporate communication. : PR basics

Stakeholders have a perception of the organisation that needs to be managed. Traditional and non-traditional publics Latent, aware and active publics Intervening publics Internal and external publics Domestic and international publics Approaches to PR theory: Grunig and Hunt – 4 Models Press agentry/publicity model: • One way communication • Emphasises importance of persuasion • Communication is often incomplete, distorted and the objective is to tell rather than listen Public information model: ...

Environment, Government, Management 1145  Words | 5  Pages

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Strategy

distinctive needs of customer. 4. (False) Same needs 5. Brand name can be protected through copyrights. 6. 7. (False) Trade Mark 8. P&G has used brand extension strategy in Pantene ice shine shampoo, conditioner, styling gel, Pampers and Baby Dry. 9. 10. (False) Quality strategy 11. Customer knowledge helps to sharpen strategic focus on key consumer needs and competition. 12. 13. (False) Brand management system 14. The advantage of strong...

Advertising, Brand, Brand equity 1006  Words | 7  Pages

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Strategy

Volume VI (XVI), 2007 STRATEGY AND SUSTAINABLE COMPETITIVE ADVANTAGETHE CASE OF ZARA FASHION CHAIN Sunhilde CUC, Simona TRIPA University of Oradea, Faculty of Textiles and Leatherworks, e-mail: hectic@rdslink.ro, tripasimona@yahoo.com, Keywords: Company Strategy, Competitive Advantage, Operational Effectiveness, Strategic Positioning Abstract. In this case study we want to analyse this phenomenon called Zara, a strategic unit of the Inditex Group, and evaluate the strategies of Zara on the European...

Bershka, Fashion design, Fast fashion 2013  Words | 6  Pages

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