A SUMMER INTERNSHIP REPORT ON EUREKA FORBES LIMITED CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM Submitted To‚ MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES Submitted By‚ SCHOOL OF MANAGEMENT STUDIES Near D.C. Court junction‚ Dimapur‚ Nagaland‚ India PREFACE PREFACE It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when
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Case 5 - Forbes Marshall 1. Why did FM engage in alliances instead of acquisitions? Does their practice in alliance represent alliance management capabilities? An alliance is an approach which allows two companies to pool their resources together together to form a combined force in the marketplace. By engaging in alliances FM was able to retain their individual entity but compete against competitors as a larger‚ unified business force with the alliance. An acquisition would see FM absorbing
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Rome‚ the Power and Glory As the story goes‚ Rome was founded by a pair of feuding brothers who were allegedly raised by wolves. Romulus and Remus. From that point on‚ the Roman Empire would play a pivotal role in the development of both Eastern and Western society alike. Its influence can still be noticed. The Empire bought us such inventions as aqueducts‚ elevators‚ and innovations like urban planning. This essay will discuss the evolution of the Roman Empire and its impact on the Western
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Focus on Power: The Case of Steve Jobs In 2007‚ Fortune named Steve Jobs the “Most Powerful Person in Business.” In 2009‚ the magazine named him “CEO of the Decade.” Jobs‚ CEO of Apple Inc. (NASDAQ: AAPL)‚ has transformed no fewer than five different industries: computers‚ Hollywood movies‚ music‚ retailing‚ and wireless phones. His Apple II ushered in the personal computer era in 1977‚ and the graphical interface of the Macintosh in 1984 set the standard that all other PCs emulated. His company
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Glory The film “Glory” shows the achievements towards equality that African Americans made during the Civil War. Hundreds of black men enlist to fight in the civil war for the pride and respect they felt they deserved. Glory is defined as “High renown honor won by notable achievements.” It is adoration‚ praise‚ and prosperity. Glory is perfect happiness. This film shows many examples of how the first army consisting of black men was able to experienced glory. The men in the 54th Regiment were not
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CHAPTER FOUR THE CONCEPT OF AMBITION Ambition: Ambition is the desire for elevation and continuous aspiration. Ambition is the case of a person who never feels satisfied and never stops at a certain level. Now‚ is this wrong or right? Is it spiritual or not spiritual? Normal or abnormal? Should a person go that way or resist it? These are important questions to which we shall give answers here with regard to the kind of ambition and its direction. Ambition is a natural thing‚ part of
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of significant differences in purchase power parities of various currencies. In fact‚ the Indian rupee has a very high purchase power parity compared to its international exchange value. For instance‚ while the exchange rate of one US dollar is 48.50i Rupees‚ the domestic purchasing power of a US dollar in the US is closer to the purchasing power of Rs 6 in India‚ for equivalent needs and services. As a result‚ India ranks fifth in the world‚ on purchase power parity terms‚ despite being having low
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EUREKA FORBES (The Direct Marketing Pioneer) The case examines the strategies adopted (over the years) by leading consumer appliances company Eureka Forbes in India. The case explores how the company built up the vacuum cleaner and water/air purifier markets in India from scratch through its direct marketing efforts. The various initiatives to ensure good customer service and enhance customer satisfaction are examined in detail. The case also discusses the company’s attempt to enter the bottled
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meaning honor and glory‚ respectively. These were ideals that every man desired‚ and only great men achieved. However‚ there is a difference between glory and power. In Homer’s epic poem the Iliad‚ King Agamemnon represents the type of man who believes power instantly equals eternal glory‚ while Achilles is the type of man who wants to earn his glory through battles and body counts. Both characters have a thirst for glory that often impedes their abilities to actually achieve glory; however‚ in the
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am sure that many of us are wonder why Steve Jobs‚ Bill Gates‚ Warren Buffet can be the billionaire. So what is all of that about? What is the component that makes people want to do better‚ be successful? We are talking about ambition. And now I am going to show you how do ambition affect people on their life. There are many definitions of ambition. It depends on the way people think of it. www.oxfordictionaries.com has defined ambition as a strong desire to do or achieve something
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