‚ [Online]‚ Available: http://readwrite.com/files/styles/800_450sc/public/restaurant.png [7] Dialog launches Sri Lanka’s first ever location based mobile deal App‚ Daily FT‚ (Sri Lanka)‚ [Online]‚ Available: http://www.ft.lk/2012/07/06/dialog-launches-srilankas-first-ever-location-based-mobile-deal-app/‚ July 6‚ 2012 [8] Jetwing lead reality campaign with Aurasma‚ Sunday Times (Sri Lanka)‚ [Online]. Available: http://www.sundaytimes.lk/121111/magazine/jetwing-lead-realitycampaign-with-aurasma-19604
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I. Online Marketing in Sri Lanka 1. Introduction The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business environment are influencing the nature and type of appropriate IT solutions including online marketing. Therefore the marketing strategies must be suitable for the country to reach and communicate with the target
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Positive and Negative impacts of tourism across a wide range of environments Introduction Many definitions explain tourism from different scholars to suit the purposes of respective writers. In this case‚ the following definition of tourism will be of use. Tourism is ‘the activities of people traveling to as well as staying in places particularly outside their respective usual environment for at least not more than one year consecutively for leisure or business and any other purposes (Johnston
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Inflation Management through the Interest Rate Channel in Sri Lanka 1. Introduction Monetary policy comprises the rules and actions adopted by the central banks to achieve their objectives. In most countries the primary objective of the monetary policy is price stability. The Central Bank of Sri Lanka (CBSL) has two core objectives: (1) maintaining price and economic stability and (2) maintaining financial system stability (Central Bank of Sri Lanka 2012‚ ‘About the Bank’‚ para. 1). To attain the objective
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19TH FEBUARY 2013 Tourism is a social‚ cultural and economic trend which entails the movement of people to countries or places outside their usual environment for personal or business purposes. These people are called visitors and tourism has to do with their activities‚ some of which imply tourism expenditure (UNWTO 2007). According to Mowforth and Munt (1998)‚ “it is an industry that facilitates not just the movement of people going from one country to another‚ but the accompanying mass displacement
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POSITIVE AND NEGATIVE IMPACTS OF DAMS ON THE ENVIRONMENT The human being has been struggling in order to shape the ecosphere in a man- ner he wants since the first day. The period in which this struggle was observed most intensively was the period covering the transition from a migrant and primitive hunter society to a resident life and fa rming. The most deep-seated environmental modification against the nature that had been realized in the history of the human being has started at this time. Even
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advantage of this process. 2. CONSUMER BEHAVIOR IN TOURISM 3.1. Three Key Areas Of Consumer Behavior 3.2.1. Factors affecting consumer behavior a. Personal Factors Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle‚ economic situation‚ occupation‚ age‚ personality and self-concept. * Age Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the
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Tourism is an activity done by an individual or a group of individuals‚ which leads to a motion from a place to another. From a country to another for performing a specific task or it is a visit to a place or several places in the purpose of entertaining which leads to an awareness of other civilizations and cultures‚ also increasing the knowledge of countries‚ cultures‚ and history (Central Department of Tourism & Summer Resorts 2006). Tourism is an important industry that depends on culture and
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Summary The purpose of this report is to analyse the traffic problem in the Colombo city and to identify the causes of the problem and offer recommendations in improving the traffic system in order to have an effective traffic management in Sri Lanka. In this‚ the reason for traffic congestion and draw backs of the current system has been identified. A SWOT analysis has been done on the traffic board in order to assess the compatibility of the proposed system. The city of London in
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The effects of tourism in Africa Ever since the ability to travel over vast amounts of distances around the world became easier with the use of innovative marvels such as the aeroplane‚ tourism started to grow in certain countries that had enough places of interest. Africa offered much that cannot be seen anywhere else in the world; from the ancient pyramids of Giza to the spectacular wildlife migration in the Serengeti. Tourist from around the world would pay a lot of money to see and be a part
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