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    Spectrum Brands

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    TABLE OF CONTENTS INTRODUCTION 1 WORLD MARKET 1 CORPORATE HISTORY 1 GROWTH STRATEGY 2 SPECTRUM AND UNITED INDUSTRIES 2 GROWTH STRATEGY 2 SPECTRUM BRANDS 3 MANAGEMENT 3 STRATEGY 3 RELATED DIVERSIFICATION 3 UNRELATED DIVERSIFICATION 4 MARKETING 5 MANUFACTURING‚ RAW MATERIALS‚ DISTRIBUTION‚ AND SUPPLIERS 10 CONSOLIDATION EFFORTS 10 RAW MATERIALS 11 DISTRIBUTION AND SUPPLIERS 12 SPECTRUM BRANDS FINANCES 12 SALES 12 INCOME 13 PROFITABILITY RATIOS 13 LIQUIDITY RATIOS 14 LEVERAGE

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    Since then Booker T Washington and W.E.B Dubois have both had echoes in subsequent African American Political thought. Similar to Washington both Marcus Garvey and Malcolm X has strong notions of separatism. Washington’s ideas of separatism were different form Garvey and Malcolm X. Washington’s eventual goal was that black and whites could coexist but that in the moment blacks needed to find their own way in order to become equal. Garvey took this idea and brought it one step further. Garvey‚ as

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    W.E.B DuBois’s “The Souls of Black Folk”‚ introduces “the veil” and “double-consciousness” as two concepts that describe the typical Black experience in America. The concepts gave a name to the agony that many African-Americans felt but could not express. The concept of “the veil” refers to three things. The 1st veil refers to the dark skin of Blacks‚ which is a physical distinction from whiteness. The 2nd veil refers to a white person’s ability to clearly see Blacks as real Americans. The 3rd

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    Final Exam Charlotte Perkins Gilman and W.E.B. Du Bois both focus on the inequalities faced by certain individuals based on their social characteristics. For Gilman‚ she was concerned with the political and economic foundation in which gender inequality is built upon‚ the reinforcing of gender inequalities through different socialization patterns‚ and evolutionary benefits inherent in one’s gender classification (Edles and Appelrouth 2010:225). She took a Marxist approach toward explaining

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    Summary: In “Here is New York”‚ an essay by E.B. White‚ in the first paragraph‚ White classifies the residents of New York in three different categories‚ In the next two paragraphs White goes on to explain in interesting details that the events that happened on September eleventh in New York were horrific‚ but because of the residents it stayed strong. All the residents may fall under a different categorization‚ but because of them‚ New York stayed strong. Paraphrase: In the first paragraph of White’s

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    H M Ansoff

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    ANSOFF MATRIX To analyse the marketing strategies of H&M we are using the Ansoff Matrix. It is a tool that helps businesses decides their product and market growth strategy (Jobber and Fahy‚ 2003). Ansoff matrix consists of product development (Selling new products to existing customers)‚ market penetration (Selling more of the same to the same types of people)‚ market development (Selling the existing products to new types of consumer) and diversification (Selling new products to new consumer)

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    Brand Marketing

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    of Company Gap‚ Inc. is an apparel retailer consisting of five brands: Gap‚ Banana Republic‚ Old Navy‚ Piperlime and Athleta. The Gap was founded in the early 1970’s for a period sold Levi Strauss & Co. blue jeans. Gap entered the international markets in the late 1980’s and reached the peak of its success in the 1990’s. Gap was the largest pure apparel company in the world‚ with a growing international empire and significant brand recognition for each of its companies. However Gap’s period of

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    In the early 1900’s both Booker T. Washington and W.E.B Du Bois presented a plan for racial justice. While the two plans fought for the same people‚ their approach‚ ideologies‚ and goals differed. Both men were brave to speak out‚ but overall Du Bois created a plan that was radical and one that represented the African American community well. Du Bois most compelling tool used in his plan for racial justice lies in his word choices. The way he uses metaphors like “the veil” and “double consciousness”

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    W.E.B. Du Bois’s philosophy on criticism implies that the education system is inadequate for much of the country. Du Bois states that hushing criticism of honest opponents “leads some of the best of the critics to unfortunate silence and paralysis of effort‚ and others to burst into speech so passionately and intemperately as to lose listeners.” Within schools‚ especially public schools‚ it is common to see students who disagree with their teachers being hushed because of the rigidity of the lesson

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    Brand Equity

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    Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand

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