Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
Premium Customer relationship management
Introduction Cooper industry‚ H.K. Porter Company and VLN Corporation are entangled in a battle over the takeover of Nicholson File Company. Both H.K. Porter Company and VLN Corporation have already made their offers to the Nicholson File Company shareholders and now the management of Cooper Industry have to decide whether to jump into the foray for the control of Nicholson File Company or not. The major issues faced by the management of Cooper Industry are as following: 1.Is Nicholson File Company
Premium Stock market Stock Weighted average cost of capital
Web Mining Data mining is the nontrivial process of identifying valid novel‚ potentially useful‚ and ultimately understandable patterns in data – Fayyad. The most commonly used techniques in data mining is artificial neural networks‚ decision trees‚ genetic algorithm‚ nearest_neighbour method‚ and rule induction. Data mining research has drawn on a number of other fields such as inductive learning‚ machine learning and statistics etc. Machine learning – is the automation of a learning process
Premium World Wide Web Web page Data mining
variable‚ but studies have been done to investigate possible risk factors with a sitting lifestyle. In order to understand health behaviors‚ several models were developed. This study used a Stages of Change model which focused on the process of change to provide structure for intervention of specific health behaviors such as physical activity. This model has five stages of change: precontemplation; contemplation; preparation; action and maintenance. In the precontemplation stage‚ a person has no desire
Premium Education Psychology Educational psychology
Porter’s Five Forces Analysis - Maruti The Porter’s Five Forces analysis is designed to evaluate the competitive forces in the industry the firm operates. If it determines that the combination of forces in the industry act to reduce profitability‚ it is saying the industry is unattractive. Even worse is an industry close to total competition. Keep in mind that this exercise evaluates the industry‚ not the firm. As such‚ this assessment would apply to Ford‚ Chrysler‚ Toyota‚ Honda‚ or any other
Premium Management Porter five forces analysis Automotive industry
Case Study: Five Industry Forces Anonymous Principles of Management November 8th‚ 2011 In this case study‚ I have chosen to use the mobile phone industry to analyze‚ with Apple as the main company. Using the five (5) industry forces‚ I will analyze whether or not I believe this is a good industry to enter and how demographics have an effect on this industry. Apple developed the iPhone which is a touch screen smart phone that operates on the Apple mobile Operating System (OS). The most recent
Premium Smartphone Mobile phone Windows Mobile
PepsiCo Inc – Background analysis using Porters five forces Introduction PepsiCo Inc (NYSE:PEP) is the second largest food and beverage (F&B) company globally‚ with revenues of US$58bn in 2010 trailing only Nestle of Switzerland. About half of PEP’s revenues are generated from its beverage business‚ with the balance primarily from snack foods. In this report‚ we review PEP’s history‚ global footprint‚ key strategies and business drivers then evaluate its two core divisions’ competitive positions
Premium
TWO WHEELER INDUSTRY Business Model of 2 wheeler Industry in India As shown above‚ the business model is formulated as input process output. For a two wheeler industry‚ The inputs to the OEM constitutes of 1. Import of parts: the basic ingredients for model building are the parts such as drive chains‚ engines‚ components‚ transmissions etc. 2. Auto Component Manufacturer: There are 300+ players in the industry which manufacture auto parts components and perform tasks such as castings‚ forgings
Premium Automobile industry in India Automotive industry Competitor analysis
process to examine the Australian economy‚ the metal and mining and consumer industries and analyses BHP Billiton Limited and Woolworths Limited. Variables affecting the Australian economy are inflation and interest rates; the gross domestic product; the exchange rate; and economic risks. The metal and mining industry is the largest sector in Australia and the consumer industry is the third largest sector. The present value of the dividend model and the present value of the operating free cash flow
Premium Inflation Economic growth Cash flow
DIAMOND MINING AND ITS IMPACT ON ENVIROMENT * Diamond is the strongest natural mineral known by a man. It is a crystalline form of carbon. * Composed primarily individual crystals of a cubic appearance. * There are three main uses for Diamonds * Industrial * Fashion (only 5% of diamonds) * Investment Approximately 130‚000‚000 carats (26‚000 kg) of diamonds are mined yearly‚ with a total value of nearly US$9 billion‚ and about 100‚000 kg are
Premium Diamond