Exploring And Finding The Scope Of Digital Marketing for Treks ’n Rapids Pvt Ltd A report submitted towards the partial fulfillment of the requirements of the two years full-time Post Graduate Diploma in Management. Submitted by: Dinesh Kumar J Post Graduate Diploma in Management Roll No.: 2K11IB04 (2011-13) ASIA-PACIFIC INSTITUTE OF MANAGEMENT 3‚Institutional Area‚ Jasola ‚ New Delhi 110025 (I) ACKNOWLEDGEMENT I would like to acknowledge the support of the entire management at Treks
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The Tourism industry is one of the fastest growing industries in theworld. The World Travel and Tourism Council estimates that in 2004Travel and tourism is expected to generate* US$ 5‚490.4 billion of economic activity* 10.4% of total GDP* 214‚697‚000 jobs or 8.1% of total employment* 12.2% of total exports [1]My task is to conduct a PEST analysis for a company within the Tourismindustry. Within the tourism industry‚ I have to select one area of interestlike transportation‚ accommodation and transportation
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Pankaj Saharan September 2012 Over the past 150 years‚ Nokia has evolved from a small paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots‚ car tyres‚ generated electricity‚ even manufactured TVs etc. Nokia’s own mobile phones’ platforms included Symbian (60 & 40)‚ MeeGo (open-source Linux based platform) and Meltemi (low
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TOURISM AS COMMUNICATION: THE ROLE OF LANGUAGE IN TOURISM Ms. Neena Gupta V. Research Scholar‚ Dept. of English ‚ Univ. Of Jammu‚ Jammu-180006 Email: neenaguptavij@gmail.com Phone: 9796491314 Introduction Tourism is one of the most remarkable success stories of modern times. The industry‚ which only began on a massive scale in the 1960’s‚ has grown rapidly and steadily for the past 30 years in terms of the income it generates and the number of people who travel abroad. Tourism is the
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1. Porters 5 forces Analysis: 1.1 Buyer power: The buyers for mining industry usually have medium to high power. There are two elements that could affect the buyer’s power. One is buyer’s level of negotiation; the other is buyer’s price sensitivity. In our case‚ the two companies are producing coal and uranium. These two products are mainly used for producing electricity. Buyers for these natural resources must have large quantity of demand‚ and also they usually have government behind
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Paint industry Threats of new entrants For a dominant paint manufacturing company which is spread allover India‚ local players act as a very huge threat to them. With a small place for factory and an effective distribution system the local players may pose themselves a huge competition for these nationalized companies. As the local players do not mind quality but sell products for cheap rates they grab more attention of middle class people in India who are of majority. But if the major
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The term ‘Do It Yourself’ in tourism refers to consumers booking individual aspects of their holiday directly with the producer‚ instead of using an external agent‚ such as Thomas Cook. In recent years‚ there has been a rise in the United Kingdom in the number of ‘DIY’ holidays from 57% in 2005 to 62.3% in 2009 (Keynote‚ 2010) due to several significant driving factors influencing consumers’ behaviour. Examples of these external drivers are changes in technology‚ the Internet revolution for example
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Competitor Analysis Table D: Liquor and Beer License Estimates for Market Area for 1990-1995 Type of License 1990 1991 1992 1993 1994 1995 All beverages 330 340 350 365 385 405 Retail beer and wine 55 60 60 65 65 70 Off premise beer only 210 220 225 230 235 245 Veterans beer and liquor 12 12 13 13 12 12 Fraternal 20 20 20 20 20 20 Resort beer and liquor 25 25 31 32 34 36 Table D above denotes that the number of beer and liquor licenses in the market area is anticipated to boost
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Zhejiang Geely Holding Group Ltd.‚ a major privately-owned auto manufacturer in China‚ the company had successfully entered into China’s booming sedan industry. In the same year‚ the company set up an auto parts subsidiary in Taizhou of the Zhejiang province‚ further consolidating the foundation of the company’s investments in China’s automobile industry‚ thus successfully transforming the company’s key businesses into automobile manufacturing and the related areas. In May 2004‚ the company’s two
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The tourism industry of Bangladesh prospects and barriers Chapter-3 Research Methodology Prepared by: Md.Moniruzzaman MSS in MSJ Roll No:123053005 University of Liberal Arts Introduction: Tourism is now a global industry connecting hundreds of millions of people worldwide; which has been recognized as a fastest rising sector. This industry makes it a key column of economic development of any country. Bangladesh has some significant tourist attractions such as world’s
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