Unit 3 Assignment 2 A Summary of M.E. Porter and M. R. Kramer’s article “Creating Shared Value” Michael G. Castro Capella University MBA6008 – Global Economic Environment Professor Hidsell January 27‚ 2013 Creating shared value (CSV) is a powerful concept that many companies used‚ ultimately‚ being used as a strategy in developing the future market while also strengthening economies‚ the marketplace‚ communities and corporate funds. In reading this article‚ I initially thought this
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Creating Shared Value In the article creating shared value the authors‚ M. Kramer and M. Porter discuss the current state of business value creation; and the efforts that need to be taken to create shared values. Currently businesses primarily concern themselves with profits and view value creation in such a way that they do not fully take advantage of their full potential. Additionally‚ the government has implemented policies that have only exasperated the drive from shared value creation. “Shared
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The Big Idea: Creating Shared Value by Michael E. Porter and Mark R. Kramer The capitalist system is under siege. In recent years business increasingly has been viewed as a major cause of social‚ environmental‚ and economic problems. Companies are widely perceived to be prospering at the expense of the broader community. Even worse‚ the more business has begun to embrace corporate responsibility‚ the more it has been blamed for society’s failures. The legitimacy of business has fallen to levels not seen in recent history
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Summary of ‘Creating shared value’ by M. Porter and M. Kramer The problem nowadays is that most businesses don’t have the right purpose ‘in mind’. They have a narrow-minded view in making profit and thus optimizing short-time financial performance. This old capitalistic view leads to a vicious circle. More specifically‚ the corporation doesn’t keep its environment and the broader community in mind while making profit and so they are perceived as (partly) responsible for society’ failures. This
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Executive Summary This article‚ by esteemed authors Michael Porter and Mark Kramer‚ examines the relationship between business and society‚ the deeper purpose of capitalism and its benefits towards identifying and meeting real societal needs. The authors believe that we have narrowed the scope of thinking how businesses can create economic value and they are thus increasingly being seen as the problem rather than the solution to building a better society. This phenomenon has lead governments to
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Creating Shared Value Michael E. Porter‚ Mark R. Kramer; Harvard Business Review Summary The article “Creating Shared Value“‚ written by Michael E. Porter and Mark R. Kramer and published in the “Harvard Business Review“ in January 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to identify unknown customer needs and expand the total pool of economic and social value. In the introduction the authors
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CREATING SHARED VALUE For many years leading up to today‚ profit seeking enterprises have been viewed as a major cause of problems in the society and are believed to prosper at the expense of the community. The legitimacy of businesses has fallen and this diminished trust has led politicians to impose tougher restrictions on businesses that cause them to be uncompetitive. The problem lies in the fact that businesses continue to be short sighted in their approach to growth. They continue to look
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The C.R.E.A.M strategy for learning § What do those letters stand for? § C: creative § R: Reflective § E: Effective § A: active § M: motivated § Creative: Have the confidence to use your individual strategies and styles‚ applying imagination to your learning. § Reflective: analyze and evaluate
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E. M. B. Inc Edward Marshall Boehm‚ a farmer‚ veterinarian‚ and nature lover living near New York City was convinced by his wife and friends to translate some of his clay animal sculptures into pieces for possible sale to the gift and art markets. So E. M. B. Inc was founded. Boehm recognized that porcelain was the best medium for portraying his creations because of its translucent beauty‚ permanence‚ and fidelity of colour as well as form. But the finest of the porcelains‚ hard paste porcelain
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University Creating Shared Value MBA 6008 Global Economic Environment The purpose of the corporation must be redefined as creating shared value‚ not just benefit perse. This will take the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society. Perhaps most important of all‚ learning how to build shared value is our best chance to legitimize business again (Porter & Kramer‚ 2011). Creating shared value incorporate
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