Portakabin commercial staff were constantly asked for extra services such as air conditioning. This is a good example of Ansoff’s new product development which extended provision within its existing market. As a building supplier it soon realised that customers expected their wider customer needs to be met. Customers required more than just a building shell‚ they also wanted a range of services that complemented the building and produced ‘ready to go’ working environments. The creation of EBS helped
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Portakabin case study 4/4/2013 Xingyi ZHANG 1. Describe the different techniques that organizations might use in order to develop new product ideas. � Market research‚ the systematic process of collecting and analyzing primary and secondary data about customers and their relationship with products and brands. � Research and development‚ the process of convincing‚ developing and testing possible new products. � � Monitoring the actions of competitors. You can get inspirations from your rivals
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BRAND AWARENESS Portakabin Company Portable and modular buildings for sale or hire I. TIME CONTEXT: Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up‚ explores and develops the idea into a real product or service. In post-war Britain‚ in the late 1940s and 1950s‚ Donald Shepherd saw that there was a need for simple‚ easily made‚ portable buildings. These had the potential to provide
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what they require as well as would like. Portakabin may be the UK’s market top modular creating head with regard to a lot more than 50 years‚ working within 6 nations as well as using a lot more than one hundred three individuals (Yorkon.co.uk‚ 2014). It’s a company that deal with company (B2B) company. Its clients tend to be additional companies. This particular can make its method of advertising dissimilar to much more consumer-focused companies. Portakabin works each within the supplementary as
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highest quality accommodation‚ Portakabin hires and sells permanent and relocatable buildings. Clients include hospitals and schools‚ government ministries‚ universities and major business players such as Sony‚ Vodafone and Tesco. Its mission statement‚ as stated on its website‚ is: ‘To provide peace of mind for our customers across Europe through quality buildings and services’. It is the leading brand in this market with 16% of the UK market. The field in which Portakabin operates is highly competitive
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1. Political (1)Policies to reach energy efficiency. In order to reduce carbon emissions and avoid inefficient use of resources‚ the UK government formulates policies to reduce carbon emissions from buildings. These policies are stated in the National Planning Policy Framework (www.gov.uk). One policy states that new buildings are required to be energy efficient. Another policy says that new homes should be zero carbon in 2016‚ and all buildings should be in coincidence with the content of the
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Research at Portakabin focuses on two key performance indicators (KPIs): • Customer satisfaction - customer surveys determine the level of clients’ happiness and what issues affect them. The results are used to improve customer satisfaction. • Net Promoter Score (NPS) - a tool that shows how popular Portakabin is with existing customers. A high score suggests customers will recommend them and that the business will grow faster. The marketing mix Positioning - Portakabin has positioned
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Student Guide 16-18 Contents A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Acas and effective workplaces Boston Matrix Communication Development of a new product Entrepreneur Functions of an organisation Good customer service Hierarchy of needs Igor Ansoff’s Matrix Juggle Keep up to date Levels of response Managing quality Nestlé: developing a strategy Organisational culture Positioning Qualitative Responsible production – sustainability Stakeholders Total Quality Management Unions
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[online] Available at: http://www.kccandy.com/ [Accessed 9 Feb. 2015]. Businesscasestudies.co.uk‚ (2015). Ansoff’s Matrix - Achieving growth through product development - Portakabin | Portakabin case studies‚ videos‚ social media and information | Business Case Studies. [online] Available at: http://businesscasestudies.co.uk/portakabin/achieving-growth-through-product-development/ansoffs-matrix.html#axzz3RBOUcyvh [Accessed 9 Feb. 2015]. Hjmbd.ie‚ (2015). Use Ansoff’s Matrix to Identify Your Growth Strategy
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pool of capital is then used to provide a core sum of finance‚ which is then added to by borrowing and other forms of finance. Directors run the company on behalf of shareholders who receive a share of the profits as dividends. Examples include Portakabin‚ Argos‚ Polestar and Cadbury Schweppes. 3- Franchises are licensing arrangements whereby an individual or group can buy the right to trade and produce under a well known brand name in a given locality. The franchisee benefits from working for themselves
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