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    Porsche Changes Tack “Yes‚ of course we have heard of shareholder value. But that does not change the fact that we put customers first‚ then workers‚ then business partners‚ suppliers and dealers‚ and then shareholders.” Dr. Wendelin Wiedeking‚ CEO‚ Porsche An Overview of Porsche AG‚ 2005 • • Porsche is a publicly traded family controlled company Porsche is a relatively simple company by product line‚ having three existing and one newly proposed products: • • • • 911 – the only model produced and

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    MINI-CASE 1 Porsche Changes Tack In pursuing the interests of Porsche’s controlling families different from maximizing the returns to its public share owners? Obviously‚ it is clearly to see that in pursuing the interests of Porsche’s controlling families different from maximizing the returns to its public share owners. Porsche had three major vehicle platforms: the 911‚ Boxster roadster and the Cayenne. Sales of these can help Growing portfolio‚ profitable and sustainable business. This is

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    Porsche Changes Tack Yes‚ of course‚ we have heard of shareholder value. But that does not change the fact that we put customers first‚ then workers‚ then business partners‚ suppliers and dealers‚ and then shareholders. Dr. Wendelin Wiedeking‚ CEO‚ Porsche‚ Die Zeit‚ April 17‚ 2005. Porsche had always been different. Statements by Porsche leadership‚ like the one above‚ always made Veselina (Vesi) Dinova nervous about the company’s attitude about creating shareholder value. The company was a

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    the work prior to submission. Marking criteria: Ability to apply complex ideas to a case study (ability to apply the relevant theory to the scenario ) To be able to choose between competing contingencies in a business context (ability to apply the relevant theory to the scenario) Ability to communicate response in a business context ( complete and easily understandable statement ) To identify issues within the case and apply appropriate solutions (ability to identify and apply the correct theory )

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    Porche Changes Tack

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    Porsche Changes Tack 1) What has been causing the changes in Porsche’s ROIC? Porsche’s ROIC was quite impressive compared to other competitors of 15.15% in 2004‚ while others struggled to reach 6% to 7%. They had great strategic planning to keep ROIC high by outsourcing and using a combination of licensing. For example‚ for Porsche Cayenne‚ they co-manufactured with Volkswagen saving a lot on required capital to support its business. In addition‚ Porsche had licensed with Valmet of Finland to

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    Porsche Case Study

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    Case Week 2: Porsche (40 points) Please read the case on page 171-173 and answer the following questions: Question 1: analyse the buyer decision process of a traditional Porsche customer. (10 points) There are five steps to analyse the buyer decision process they are‚ need recognition‚ information search‚ evaluation of alternatives‚ purchase decision and post purchase behaviour. Porsche drivers don’t need to go through all these steps you can see above. Porsche drivers purchase their car because

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    Porsche Catherine J. McConnehead MGT 4070 January 27‚ 2015 Dr. William Hahn South University‚ Savannah Analysis of Porsche “I couldn’t find the car of my dreams‚ so I built it myself‚” Ferdinand Porsche One of the key goals of a company is branding. Many companies strive to create a brand that will be memorable to every consumer over time. It is a part of the chain‚ if done correctly‚ will be the strength of the company and needs to be stronger than ever. Porsche

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    must be known for the Porsche Carrera. If the car is relatively inelastic‚ the company can count on high exchange rate pass-through. Meaning‚ that the Porsche may keep the profit margin by increasing the price of the car as the U.S. dollar weakens in relationship to the Euro. If the car has elastic demand‚ meaning that price elasticity is less than 1‚ the car maker will have to reduce margin in order to keep price constant in order to achieve sales. We suspect that Porsche cars are relatively price

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    THE GROUP...................................................................................... 2 The company’s history ..................................................................................................... 2 Present situation | Porsche in numbers.............................................................................. 3 3 | THE MACRO-ENVIRONMENTAL FACTORS (PESTEL ANALYSIS) ............................................... 4 4 | ANALYSIS OF THE INDUSTRY.....................

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    Situation For years‚ the Porsche brand stands for expensive‚ high-performance sports cars. A typical consumer for Porsche is a young‚ adventurous‚ wealthy male who enjoys living life on edge (19). This single-minded focus would change in 1998 when Porsche made an announcement to develop an SUV to be released in 2003 in the United States. The new SUV would provide traditional Porsche styling and performance however combines components promoting family and outdoor activities. Porsche would be joining an

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