“Porsche: The Cayenne Launch” Case Study 1. Why is Porsche launching the Cayenne product? a. To leverage its brand across a wide range of product categories 2. What are the benefits and risks of the Cayenne launch? a. Risks i. Cayenne would join a competitive and crowded SUV market ii. Potential for new entrants threatens sustainability of Porsche’s sales forecasts iii. Launching a luxury SUV was an expensive bet for Porsche iv. SUVs were under attack in the U.S. by cultural critics v. Potentially
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1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options
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I. introduction Porsche is one the most famous and wanted cars not only for its look but it also have a good system and good prices when it comes to sports cars in general. So today I am going to talk about the invention‚ models‚ best features and qualities of Porsche cars. Like any other quality cars Porsche has its own best features when it comes to the car system. I have thoroughly researched and gathered as many as information on Porsche cars and also visited two Porsche companies in California
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WENDY’S 2008-2011 STRATEGIC MANAGEMENT CASE ANALYSIS LILET D. MINA KEY FACTS: Dave Thomas‚ Columbus‚ OH More than 40 years in history 5‚936 Stores in the US • 1274 company owned 709 International Stores in 20 countries • 376 in Canada o 140 company owned 3rd largest hamburger fast food chain hamburgers (never frozen) and Frosty Made to order (square) burger and fries‚ baked potatoes‚ frosty‚ chicken sandwiches‚ chili and salads KEY DATES 1969:
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1. What has led the LEGO group to the edge of bankruptcy? External threats (macro PEST‚ micro Porter’s 5 forces) giant conglomerates dominating industry (risk of being taken over) p.2 competing rising costs while competitors outsource p.2 pressure from big retail customers with power? e.g. Walmart‚ Target p.2 negative industry trends in toy industry p.1 1) fad toys are rising and product life cycles declining. threat of shortening/declining life cycle despite rise of fad toys
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Samsung 03-12-12 Case Study – Strategic Management Contents 1. What are Samsung’s Business Model and CVP (customer value proposition)? (30 marks) 3 Samsung Business Model – Canvas 3 Key Partners of Samsung 3 Key activities of Samsung 3 Key Resources 3 Cost structure 3 Revenue screams 4 Value Proposition 4 Customer relationships 5 Channels 5 Customer segments 5 Business Model Assessment: 5 Customer value proposition – Samsung 6 2. What are Samsung’s Dynamic Capabilities
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Porsche: The Cayenne Launch – During the more then 60 years that Porsche has been producing automobiles they have implemented a variety of design changes and launched many new models -- some drastic‚ others small. These changes have all been based on the brand’s firm ideals of high performance‚ fine craftsmanship and a high level of engineering‚ With the launch of the Cayenne SUV‚ Porsche experienced an immense challenge in connecting its brand image and identity with the new offering‚ while
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very good price. 2. How did Zara ’s business strategy allow the company to respond to the opportunities andthreats in the external environment? To answer this‚ you may need to first chooseappropriate set of international competitors listed in the case and think about Zara ’srelative "operating economics."We use the Business Strategy Diamond model to give an image of Zara ’s opportunities and threats in the external environment. This model will helps us to exam Zara ’s strategy with regard to competitors
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Case 2: Nike‚ Inc. – 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: Randy Harris A. Case Abstract Nike‚ Inc. (www.nike.com) is a comprehensive strategic management case that includes the company’s fiscal May 31st‚ 2009 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company
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provide their competitors with the same material. 3. How does Netflix add value for customers through distribution functions? When referring to distribution functions we talk about scope and market share‚ for that reason Netflix has to establish strategic relationships with television cable and alliances companies (clearly for television). For example‚ Direct Tv has its own movie channel in which people can interact as in the web right at their room. Also‚ Netflix has another competitor to watch out
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