Consumer Behaviour 11/10/2012 CASE STUDY ASSIGNMENT # 1 PORSCHE CANADA: SELLING WINTER DRIVING Mrs Leila Hamzaoui Essousi THE TEAM: MONSTERS Safa Hanfi Feriel Babbou Yassine Kacem Ilyes Belhaj 1 Consumer Behaviour 11/10/2012 The Table of Content: I. II. The executive summary Situation analysis (and current problem the company is facing) a. The market b. Micro-environment c. Macro-environment The assignment questions Key marketing issue and expected results III. IV.
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PSA Case Study Q1 – Critically assess the strategic environment and the impact on the organisation. The strategic environment that exists in the motor industry is one of extreme volatility and uncertainty. Since the economic crash affected global car sales in 2008 by $0.4 billion dollars and by 33% in Europe and the US‚ there have been numerous strategies employed by the main players to turn around their fortunes. There has been a strong element of overproduction in the car industry for years
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Local Motors: Designed by the Crowd‚ Built by the Customer Case Study Analysis Table of conten Table of content 2 Introduction 3 Local Motor’s business model vs. “typical” models 3 The CANVAS model 3 Customer Segments 3 Value propositions 3 Channels 4 Customer Relationships 4 Revenue Streams 4 Key Resources 4 Key Activities 5 Key Partnerships 5 Cost Structure 5 Evaluation of the business model 5 Customer involvement according to NIKE 6 “LM template” in the clothing industry 7 References
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FUNDAMENTALS ASSIGNMENT Porsche: Guarding the old While bringing in the new Q 1: From the case identify and briefly explain three specific factors that may influence a consumer to purchase a Porsche (hint: select specific influences from the social and psychological group) Factors influencing the consumer behavior are the situational‚ group and individual. (Elliott‚ Rundle-Thiele & Waller‚ 2010‚ pg.104). Kotler and Armstrong (2012‚ pg.186) state customers of Porsche are strongly influenced
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FEIN India continues to educate the Auto Industry through the FEIN Auto Forum. FEIN Auto forum – a first of its kind event in India hosted by FEIN Power Tools India Pvt. Ltd. for the automotive sector was well received by the automotive fraternity. Chennai‚ November 2014. FEIN‚ the inventors of power tools played host to the FEIN Auto Forum‚ a hugely successful event that saw a splendid turnout from the automotive professionals from all over the country. After the success of the First edition that
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from one business unit to another. Another example by change the tactics to change the game is Porsche company‚ they have their engineering groups as their core competence in the car market‚ After they decided to develop new SUV car instead of only focus on sports car
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|The Porsche | |Individual Assignment | | | |Use the document from: | |_ Principle of Marketing – Chap 5: Consumer market and Consumer Buyer Behavior | |_ website: http://www.mypursuitofhappiness.com
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production facilities across 27 countries around the world. In 2016 VW became the largest automaker by overtaking long leading Toyota with 10.3 million vehicles. It currently controls many other brands such as Audi‚ Bentley‚ Bugatti‚ Lamborghini‚ Porsche‚ Seat‚ Skoda‚ Ducati‚ MAN and Scania operating in different segments. Volkswagen pioneered many technologies over the years such as TDI (Turbo Diesel Injection) engines which become strategically important assets for the company due
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Porsche –True to Brand? 1. Issues on Porsche’s brand equity in related to entering Sport-Utility Vehicle(SUV) market a. Concerns on brand equity with SUV category There are two main concerns related to Porsche’s expansion to SUV category. First is whether entering in to SUV market would be a smart move in brand equity’s point of view. And the other concern how a choice of production location might affect Porsche brand. The case identifies three uncertainty which would be elaborated in the following
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Porsche Cars North America‚ Inc. 980 Hammond Drive‚ Suite 1000 Atlanta‚ Georgia 30328 Dr. Ing. h.c. F. Porsche AG is the owner of numerous trademarks‚ both registered and unregistered‚ including without limitation the Porsche Crest®‚ Porsche®‚ Boxster®‚ Carrera®‚ Cayenne®‚ Cayman®‚ Panamera®‚ Speedster®‚ Spyder®‚ Tiptronic®‚ VarioCam®‚ PCM®‚ PDK®‚ 911®‚ 4S®‚ 918 Spyder®‚ FOUR‚ UNCOMPROMISED.®‚ and other model names and numbers‚ and the distinctive shapes of the Porsche automobiles‚ such as the federally
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