Marrybrown Restaurant is a Malaysia based fast food chain and a growing corporation. Established in 1981‚ they now have over 350 outlets serving fried chicken‚ burgers‚ finger food‚ desserts and beverages. Due to the dynamic changes and preferences of consumers‚ Marrybrown has extended the menu that offers exotic local delights‚ which has Seafood‚ Rice Base Products‚ Noodles and Porridge. A famous local Malay rice dish‚ Nasi Lemak is introduced to the menu as Nasi Marrybrown. Marrybrown is the only
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The Founder is a film about a small entrepreneur‚ Ray Croc (Michael Keaton)‚ who sells milkshake machines to fast food companies. The year is 1954 in Illinois‚ America. ‘Fast food’ services haven’t been ‘invented’ yet‚ drive-ins are popular but take long to give out food orders. Ray Croc sells milkshake machines to drive-ins in and around Illinois‚ his secretary phones to tell him that a drive-in‚ in California‚ has ordered 15 milkshake machines. Ray doesn’t believe this and sets out to find this
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chemicals (Popeyes Food Safety Certification Program‚ 2007) Managers should also be prepared to react if an employee comes to work sick‚ with a sore or injury. If the employee’s condition is contagious and may contaminate food or other employees‚ the employee should not work that day. If an employee has a cut‚ wash the area‚ bandage it and require that they use gloves. Manager’s must have the necessary bandages available and switch those employees away from food handling tasks. (Popeyes Food Safety
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customers. Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up‚ that brand has not reached the level of some of the largest fast food chains. The franchise brand may not provide the level of support expected from a larger franchise chain. With that said‚ the combined management experience‚ and synergy between the goals of the franchisor and the company’s goals will lead to the long-term success of our franchise. 2.0 Situation Analysis
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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BRAND AND TRADEMARK: Max’s Restaurant 3. BUSINESS CONCEPT: Max ’s Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today‚ “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics
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In fact‚ whenever a new Chick-fil-A restaurant opens‚ the first 100 customers receive “a year’s worth” chicken sandwich meals. Oddly‚ what sets the organization apart from their competitors are the relationships built with employees and customers. These actions formed a loyal fan base that catapulted Chick-fil-A to the top of the leaderboard as the nation’s top-selling fast food chicken franchise. For continued success‚ the organization must
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After 15 years of working in the fast food industry‚ Cathy discovered a pressure fryer‚ which could ridiculously fast cook a chicken sandwich in the same amount of time it takes to cook a fast-food hamburger. Upon this mind boggling discovery‚ Truett decided to register his company name as Chick-fil-A‚ Inc.‚ with the trademark slogan‚ “We Didn’t Invent Chicken‚ Just the Chicken Sandwich.” He later opened his first Chick-fil-A fast food restaurant in 1967‚ which was located in the Greenbrier Mall in
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McDonald’s as a Global Franchise Everyone knows McDonald’s‚ every kid’s and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before
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In a recent headline story‚ are the allegations against Subway about using only 50% chicken meat in their sandwiches. True or 100% wrong? Recently a research company made a claim that the chicken at Subway is not 100% percent all white meat that they claim it to be. Subway contested the findings and conducted their own test on their chicken in Canada and in the US and lab tests showed it only had trace amounts of soy filler. So‚ who is this company that came up with these findings? The research
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