GORILLA AD CAMPAIGN OF CADBURY Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement‚ which formed the centre piece of their new ad campaign. It was created and directed by Juan Cabral and starred actor Garon Michael. The campaign itself comprised appearances on billboards‚ print newspapers and magazines
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company that has dominated the beer market since 1876. The company has ads featured all over the world in stores‚ on billboards‚ social media‚ and of course‚ television. They have earned a spot on the commercial list for the world famous NFL Super Bowl‚ which over the years has become a spot that is highly respectable. In order to achieve the ratings that Budweiser has obtained‚ they have had to outdo the competition with their ads‚ and as numbers go‚ they are successful. This essay will be analyzing
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Warhol seemed to be a good topic because I have had an interest for pop art for a long time. Andy Warhol is one of the biggest‚ most popular icons from the pop art movement. This movement started the 1950s in the United States and Great Britain. Warhol led the pop art movement and was always on the cutting edge of art‚ music‚ and popular culture. During the course of his career he produced paintings‚ films‚ commercials‚ print ads and many other works. I began researching my topic online to help
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Andrew Warhola his birth name ‚ he was an american artist and a leading figure in the visual art movement known as pop art. After a successful career of a commercial illustrator they made a museum called The Andy Warhol Museum in Pittsburgh‚ Pennsylvania where he was born. In Warhol’s art he had used many types of arts such as; hand drawing‚ painting‚ printmaking‚ photography‚ silk screening‚ sculpting‚ film and music. Andy Warhol’s was also known for being gay and he was very open about it‚ The
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Dr.Pepper launched a new ad during the year of 2011‚ for their new and bold drink called Dr.Pepper 10. There featuring slogan was “It’s Not for Women”. They state that only the most virile gentleman is able to consume this drink‚ and this is also shown with the dull soda being wrapped with a greyish/silver can cover which depicts the lack of femininity in the advertisement‚ suggesting again that the drink should not be consumed by women. We will see how the audience of the 60’s would view the advertisement
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Male Body‚ I was shocked by what she wrote‚ because I had never read any articles like this. It was explicitly telling about naked or near-naked models in advertisement‚ nude women attracted men and also nude men attracted women‚ and these kinds of ads influenced people’s view on what a real man was exactly. There were few books mentioned naked men or women‚ but never in specific detail. I felt really awkward when I read this book in the coffee store; I was afraid other people saw what I was reading
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persuasive communication to lose the impact of source credibility over time. In terms of choice for a spokesperson‚ it is a good idea to select a controversial and famous person that will stick in the consumers mind e.g. celebrity endorsements. The ads should be scheduled first in the commercial block because people tend to remember them the most in comparison to the commercials played in the middle and end of the show. 4. Virgin Airlines uses both magazines and Internet to promote its discount
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Pleasing to the Soul The first ad is part of a long line of vehicles made by jeep‚ introducing a new way of driving. The most typical person to buy a jeep is one that would like to be outdoors a lot‚ maybe travel and be in the woods‚ or go off-road a little. This ad seems to call out to a different crowd‚ like your everyday worker or your family man. At the bottom of the ad it says “Introducing Jeep Compass. The Urban Recreational Vehicle” this is telling you that this vehicle is not
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Recreational Vehicle Magazine Ad The RV model I want to advertise is the most expensive‚ highline. Most people would think that expensive vehicles are not exactly what people need in the economy we’re having at the moment. However‚ I want to make a point that recreational vehicle is not a necessity‚ it is a luxury. Since it is a personal luxury‚ so why not make it luxurious. When I say luxurious‚ the vehicle has to represent the glamour of every little detail. We have to exceed the consumer’s
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need help they’re steps on how to apply makeup. Learning these steps could make your day a lot less miserable. You will see that you have more time in the morning after you know what you’re doing. It’s not only how you dress‚ but rather how your make up looks‚ too‚ with the addition of concealer‚ foundation‚ and mainly products to emphasize your eyes. When getting ready for a night out with the girls‚ putting on makeup is one of the steps to getting ready. The time varies when putting on makeup because
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