Vodafone is the largest telecommunication company in Europe and the second largest after China Mobile in the world. The company did the first mobile call at UK at the beginning of 1985. Since that time‚ company user base grown to 453 million subscribers as of June 2013. “Vodafone owns and operates networks in 21 countries and has partner networks in over 40 additional countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in over 65 countries
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Introduction to the Company Vodafone is a leading telecom player in the UK and other parts of the world including India. The products and services they provide are of high quality and high standards and the market they are operating is highly competitive. The nature of competition requires the management of the company to have a strategic clarity and all the business operations should be working in same direction. Their service portfolio includes mobile phone connection including 2G and 3G networks
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"Vodafone AirTouch’s bid for Mannesmann" (Harvard Business School 9-201-096 - revised on August 22‚ 2003). First of all‚ one has to mention that it is always difficult to evaluate a company. There is no single measure/calculation who can give you the valuation of a company. The value of a company can be different for every single human being. For instance‚ Vodafone Air Touch will try to calculate a very low valuation of the company because it wants to pay as less as possible‚ and Mannesmann
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Segmentation Strategies Vodafone is the world’s largest mobile telecommunication network company‚ based on revenue‚ and has a market value of about £71.2 billion (November 2009). It currently has operations in 31 countries and partner networks in a further 40 countries. [pic] [pic] Vodafone owns 45% of Verizon Wireless‚ the largest wireless telecommunications network in the United States‚ based on number of subscribers. http://en.wikipedia.org/wiki/Vodafone Vodafone has significant presence
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Vodafone segmentation A Global segmentation has been developed and applied across all markets in the last 5 years. It covers consumer and business user segments‚ and in addition they have a chooser segmentation. The key challenge when doing the global segmentation was using variables which they are confident are applicable across all markets. Hence segmentation is predominantly age/lifestage‚ with some variables linked to attitudes to technology. A couple of segments that have been quoted
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Vodafone is one of the largest international cellular carriers in the world. They are also one of the best. They were formed in 1984 as a subsidiary of Racal Electronics Plc. Racal Electronics Plc‚ went public in October 1988. Vodafone separated from Racal Electronics Plc and became an independent company in September 1991‚ at which time it changed its name to Vodafone Group Plc. Vodafone has dedicated itself to international phone service. Vodafone merged with AirTouch Communications‚ Inc. a USA
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POLITICAL FACTORS AFFECTING BUSINESS Monitoring‚ understanding‚ and adapting to the political environment is absolutely essential for any business‚ because it significantly affects every apect of their working. Some political factors includeisPOLITICAL FACTORS AFFECTING BUSINESS Monitoring‚ understanding‚ and adapting to the political environment is absolutely essential for any business‚ because it significantly affects every aspect of their working. Some political factors include • Stability
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Vodafone case study Vodafone improves customer acquisition and retention with Accelerated Intelligence™ Overview The UK mobile telecommunications market is one of the most competitive in the world and‚ as a consequence‚ customer attrition or ’churn’ is high. In 2005‚ as part of a strategy to build on its market leadership‚ Vodafone UK began the quest for a competitor intelligence tool that would help its sales advisors reduce customer attrition and secure new sales. Vodafone wanted a service that
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PEST Analysis of the UK Airline Industry The PEST Analysis of the UK airline industry must take into account the Political Economic‚Social and Technological environment in which the industry is operating in. It will alsoinclude how these environmental factors will impact on the airline operations. Political The political stability of the United Kingdom was severely tested by the London terroristbombings in the summative years of the last decade. This led to a slight drop in the fortunesof the
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am going to describe how political‚ legal and social factors are impacting upon activities in Barclays PLC‚ Diabetes UK and their stakeholders. POLITICAL‚ LEGAL AND SOCIAL FACTORS PLS analysis is very useful for studying the environment in which a company operates and accessing external factors influencing the company in the markets it operates. PLS is the acronym for the following categories of investigation: political‚ legal and sociological factors.
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