IKEA in the Middle East May 2013 Table of contents Executive summary Introduction Purpose Scope Method Findings IKEA’s Marketing Strategy Reforms Discussion / Conclusion IKEA and the Future of the Middle East References Executive summary In 1995‚ IKEA opened their first store in the Middle East in what was called the retail hub Deira. This came at a time when the UAE was at the start of their development plans for Dubai. In terms of economics the UAE was on the way up in the building
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1800s‚ imperialism was also practiced in the Middle East. The prime attraction for most European nations was the presence of vast oil fields. The machinery produced as a result of the Industrial Revolution required oil to keep numerous moving parts lubricated. As the internal combustion engine became more popular around 1900‚ oil was also needed as a fuel. Strategic Location Strategy also played a major role in the European conquest of the Middle East through imperialism. Two areas that Europe paid
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For many people in Europe and North America‚ the Middle East represents an area of danger and disorder – mainly described as a site of wars‚ poverty‚ tyrannical governments and lack of women`s rights. At the moment Middle East is seen as an eruption point of migrants and violent extremist groups and‚ therefore‚ as a threat to the security and stability of the West. Concerns over this region have been raised in the awake of 9/11 and the Madrid and London transport bombing. In addition to the region`s
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The Geography of the Middle East Essay The Middle East is a large and diverse geographical area located in southwest Asia and northeast Africa. It extends over 2‚000 miles from the Black Sea in the north to the Arabian Sea in the south‚ and about 1‚000 miles from the Mediterranean Sea in the west to the mountains of Iran. The term “Middle East” came into common use in the early twentieth century‚ but remains loosely defined. One term sometimes applied to part of this area is “Fertile Crescent‚” which
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There are many issues between the Middle East and America; many of them dating back to the 1940’s. The main reason America wanted to gain power in the area is to have a steady supply of oil. The desire for oil has a major effect on U.S. foreign policy‚ which is another problem. The involvement of the U.S. in foreign policy in the Middle East causes unrest‚ and in some cases‚ religious militancy‚ which is a serious problem. The blame for these problems doesn’t lay with just one country or region
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explosion of Mongol military might from the steppes of central Asia in the early decades of the 13th century to the death of Timur in1405‚ the nomads of central Asia made a last‚ stunning return to center stage in world history. The Mongols brought about changes in countryside economics‚ the power of the states‚ and overall trade‚ with similarities and differences in the two states respectively. Mongol influences and culture trends can still be observed in Russia as well as China today. The Mongols were
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their machines and engines. The Middle East produces over 60% of the world’s oil supply. Demands for this oil increases every year. The United States relies on the Middle East for about 14% of all oil needs‚ but that percentage keeps on growing. As disaster and lack of reserves damage our own oil reserves‚ the United States needs more options for obtaining oil. The Middle East is the cheapest to extract. We need to maintain a healthy relationship with these Middle Eastern nations to be able to
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is not the interests of their states‚ but rather their own survival in power against both internal and external threats.”(Lynch‚ 315). Prior to the 2011 uprisings‚ which engulfed the Middle East‚ Libya and Saudi Arabia are evidently similar states on a number of grounds. Both Saudi Arabia and Libya are Middle Eastern countries and most of the population belong to the Sunni Muslim faith. However‚ unlike Libya‚ Saudi Arabia is a monarchy. In Saudi‚ the ruling family “has broad powers with limitations
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left800007635240The enigmatic region980000The enigmatic region-3500462280-250046863010500072500left700006766560Systemic Analysis of Middle East 940000Systemic Analysis of Middle East 10150071824857000067665602000325001015007182485-2500468630200072500centercenter107000105000left870008242935Owing to its influence and importance in the world‚ Middle East has always been an object of inquiry and conquest throughout its history. Although in International Relation context the region is riddled with several
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The Mongols were a tribe of fighters who left behind a legacy of achievements. The Mongols were the descendants of the famed Empire Builder Ghengis Khan. They have played a more prominent role in world history than any other people of North or Middle Asia. They were able to create a world empire‚ with the help of Ghengis Kahn. Ghengis Kahn had a huge role making the Mongols a world empire. He was a Mongol chieftain who rose to power as kahn. Ghengis Kahn was able to unify
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