IIM Indore | Polaroid Corporation: European Distribution system | Logistics Management system | | Submitted to | Prof. S. Venkatramanaiah | | Group 2 | AludaiyaarasuAsvin VMohan M S Prabu PRajasekar VijayaraghavanSrinivasan DK.M.Venkatraj | Synopsis: Polaroid Corporation‚ headquartered in Cambridge‚ Massachusetts‚ was a company marketed a wide variety of instant photographic products for consumers and industries. After the deregulation of US motor industry consolidation
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A1) Evaluate the quality control program at Polaroid prior to Project Greenlight. Prior to Project Greenlight‚ Polaroid had a plan to shift its quality control efforts from a traditionally QC inspection process to an operator-based quality control process. While it was easy to convince upper management of the cost savings that would be achieved through reduced sampling‚ it was more difficult to prove that Project Greenlight would not give up quality. Following the implementation of Project Greenlight
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Units Unit Cost Total Cost From the Beginning Inventory 1840.00 20.00 36800.00 From the first purchase 600.00 20.25 12150.00 From the second purchase 380.00 21.00 7980.00 2820.00 56930.00 From the Second purchase 420.00 21.00 8820.00 From the third purchase 400.00 21.25 8500.00 From the second purchase 200.00 21.50 4300.00 1020.00 21.20 21620.00 Units Unit Cost Total Cost From the Beginning Inventory 1020.00 21.20 21624.00 From the first purchase 700.00 21.50 15050.00 From the second
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BACKDROP Polaroid is manufacturer of photographic equipment‚ accessories and related items used in instant photography. The organization was divided into two main divisions – The Consumer Photography Division and the Technical and Industrial Division with each of these divisions contributing around 40% of Polaroid’s revenues of $ 1.3 billion in 1984. The company produced two main types of films: 1. The peel apart film which required the user to physically pull the film out of the
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CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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company focus was instant cameras. They were a hit‚ as many could see their pictures immediately. Further‚ the catchy song lyrics “Shake it like a Polaroid Picture” helped spread the brand name to multiple populations. As digital cameras became popular over time‚ Polaroid lost concentration on their main selling point: instant photography. However‚ Polaroid believes that this new decade is the time to recreate their instant cameras with a revised mission and fresh set of values and visions. Current
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Market Analysis 1-People – Target market Polaroid digital-imaging products are targeted to mostly middle and upper income bracket consumers‚ mostly young adults regardless of age or cultural background that invest in these product for personal use. They are also geared to attract photojournalist‚ professional photographers and business such as; real estates and advertising agencies. 2-Product: Digital-imaging products market exploded in 1994 and the demand was rapidly expanding to include various
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POLAROID CORPORATION: EUROPEAN DISTRIBUTION SYSTEM Problems: Polaroid planned to centralize inventories and distribution in Europe because it would save substantial costs and improve service quality. However‚ it lacked support from many European managers who objected to the plan due to following reasons: The central warehouse in Enschede‚ Netherlands: its capacity and service quality may not meet requirements from subsidiaries. In the past‚ some subsidiaires experienced poor services from this
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Company Kodak and Polaroid are both extremely different firms. Polaroid has only one specialization and that is the instant photo market. Kodak on the other hand has reaches in all photo related industries. Kodak had high fixed costs due to their in-house production while Polaroid opted to be flexible and loose by subcontracting most of its production facilities. Therefore‚ Kodak had to reach a certain level of market volume in order to break even and become profitable. Polaroid‚ on the other hand
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Process control at Polaroid Basing your analysis on both quantitative and qualitative tools‚ what evidence is there that quality is getting better? Pod Weight control According to Pod Weight control chart in Appendix‚ the pod weight performance variability is within the control limit (between 2.774 - 2.835)‚ which means the process is in control. This indicates the quality is getting better since the Pod Weight defect rate is normal (Pod Weight measurement is a part of defect report issued
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