RIN v/s TIDE FACULTY:PROF.UDAY SHANKAR MODULE: AD SALES AND MANAGEMENT DATE: 6TH SEPTEMBER‚2010 SHRUTI TYAGI ROLL NO:51442 The tussle between the big two P&G and HUL has been causing ripples in the industry since the launch of its Rin versus Tide comparative advertisement. HUL has been under pressure since quite some time due to the launch of similar products backed by aggressive advertisement by its competitors. The latest conflict appears to have started when P&G introduced
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Effectiveness of Alternative Washing Detergents Using Readily Available Household Products Fruity Four: Natalie Yeo (L) Xie Qiuyang Yap Ching Yit Zhang Jingyuan CHIJ St.Nicholas Girls’ Secondary School Introduction Ever since the first synthetic detergents were developed following World War I‚ chemical detergent has become a household necessity. There are various types of laundry detergents.However‚ most of them cause severe harm to the environment‚ as well as human beings. According
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Time and Tide Time and tide‚ a feature article by Tim Winton expresses the concept of belonging though his reflection and strong connection with the sea. He tells of his belonging through many techniques such as similes‚ metaphors‚ repetition‚ accumulation‚ personification‚ first person persona‚ descriptive language‚ juxtaposition‚ the use of short sentence structure and imagery. The opening paragraph uses deep emotive language of his past in which “sustains a sense of childlike wonder” keeping
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De La Salle University Ramon V. Del Rosario College of Business A CASE STUDY ON PROCTER & GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal‚ Jhon Leonard Mercaldo‚ Monina Pereira‚ Michael Sy‚ Cariza Ventura‚ Vernon 05 June 2013 Table of Contents I. Introduction.…..…..………………………………………………………………..1 II. Statement of the Problem
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Marketing Laundry Detergent Bars in the Philippines Introduction‚ Benefits‚ Corporate Social Responsibility‚ Packaging and Conclusion Redmond Yu (Juro Ongkiko‚ Robert Tan‚ Kevin Cheu) High 3F (Academic)‚ Xavier School School Year 2010-2011 . I. Introduction A. Today’s Market . B. Two Brands . 1) Tide . 2) Surf Thesis Statement: Comparing our product‚ Cleanex‚ with prominent rival brands‚ Tide and Surf‚ in
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Matt Ficke Dr. Megan Gannon English 151 9/27/2012 Tide vs. Arm & Hammer Washing laundry has been a part of everyday people’s lives for a very long time. However‚ what people are struggling with now is what soap to use. In todays world the top leading companies in laundry detergent are Tide and Arm & Hammer. The laundry business is a long term industry with roots tracing back before the invention of washing machines. Both of these products have been around
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[pic] I. Introduction Gone were the days when washing of clothes was considered a burden not only to the person cleaning‚ but also to the environment; this is mainly because of the chemicals in some of these laundry detergents tend to break down the skin’s natural barrier and the water after being rinsed on is already considered useless. Lucky for all of us‚ Victoria Natural Herbal Laundry Powder is here. Its self-proclaimed “Super Cleaning Power” is considered to be
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with its Laundry detergent bar‚ RIN. The overall objective of the marketing planning was to differentiate and position RIN‚ a non-soap detergent bar‚ as a fabric washer that gives consumers a superior cleaning power with much less effort than what is currently obtainable in the market. Lever ‘s seeks to gain an entry into the laundry soap segment where it currently does not have product offering. The Company hopes to capitalize on the success in its two brands of Non-soap Detergent powders‚ Surf
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The poem “The Tide Rises the Tide Falls “ is written by Henry Wadsworth Longfellow . Henry is an American writer born in Portland‚ Maine‚ which was then a part of Massachusetts.In the poem he describes that the tide will rise but will always fall and never again return to the same spot‚ as in life we will live strong but we will all fall and never return exactly to where we were before. This poem talks about the ways that life continues whatever happens. He was exhibiting the way
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Analysis of Woolworth’s plc and WHSmith plc Analysis of how both companies meet their financial objectives and aims. INTRODUCTION: In this report I have decided to concentrate on two companies‚ Woolworth’s plc and WHSmith plc‚ I will be analysing and comparing the two companies on their objectives (what they say their objectives are‚ and how they meet those objectives set) and their performances (if they have made profit or loss). I will research all these from their annual report‚ which is provided
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