McDonald’s The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets.[5][6] Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently
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products into market * Analyze the performance of the products already in the market * Promote extensively that longer meet market needs Micromax is an Indian consumer electronics company located in Gurgaon‚ Haryana‚ India. It is one of the leading mobile phone manufacturers in India as well as in the world. According to industry analysts‚ as of 2012‚ Micromax leads the Indian tablet market with a share of 18.4%‚ ahead of Samsung and Apple‚ and is the third largest mobile phone vendor in terms of
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Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report‚ it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies‚ Micromax has been able to differentiate itself from the competitors through innovation and
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Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share‚ Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
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COMPETITION Company name: MICROMAX About Micromax Micromax is a consumer Electronics Company found in 1991 and based in Gurgaon‚ Haryana‚ India. It focuses primarily on the sale of Mobile phones‚ LED televisions as well as tablets. It has 23 domestic offices as well as offices in Honk Kong‚ Dubai‚ USA and also employs over 1400 employees.Micromax is the 3rd largest handset manufacturer and the 12th largest manufacturer in the world. As of 2012 ‚ Micromax leads the Indian tablet market
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[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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2.1. SWOT Analysis 5 4 Marketing 7 5 References 9 Introduction Micromax (Micromax Informatics Limited) is one of the leading consumer Electronics Company in India. It is a non-listed private limited company headquartered at Gurgaon‚ Haryana. The company is in the business of manufacturing Mobile Telephones‚ Data-Cards‚ Tablets‚ and LED Televisions. But in our study‚ we will be focusing mainly on the mobile handset business. Micromax started as an IT software company in 2000 and worked on embedded
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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MARKETING MANAGEMENT PROJECT REPORT INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR A Study on Marketing Strategy of Micromax and Future Challenges Group 2 Akshay Aggarwal Ashok Kumar Mayank Singh Saurabh Bhise Mohit Sharma Submitted on: 21st Dec’ 2012 INDIAN INSTITUTE OF MANAGEMENT‚ KASHIPUR Acknowledgement Apart from the efforts made by the team‚ the success of this project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude
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(1) Process Planning Products and their components are designed to perform certain specific functions. Every product has some design specifications which ensure its functionality aspects. The task of manufacturing is to produce components such that they meet design specifications. Process planning acts as a bridge between design and manufacturing by translating design specifications into manufacturing process details. It refers to a set of instructions that are used to make a component or a part
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