NET@GMAIL.COM International Burch University CEN553 Electronic Business Spring 2011 Assignment 1: Case study analysis Assignment type: Worth: Length: Due date: Required: individual 20 % 2-3 pages Week 5 (Wednesday‚ 23 March 2011) Read a case study Lonely Planet‚ on the following pages and complete the task specified below: Task Your task is to evaluate the existing business arrangements at Lonely Planet and to offer recommendations about possible new eBusiness initiatives. To help guide your thinking
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Reebok’s Goals Reebok’s goal should be to maximize profits‚ while taking into account the production costs‚ the revenue it can get from a sale‚ inventory holding costs and salvage value of the excess jerseys. This is because although Reebok may want to minimize inventory‚ it needs to consider the impact such an action will have on the service level and its profitability. A low inventory may mean lower holding costs and lower risks of having excessive dressed jerseys after the end of season‚ which
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foundation. Nike should promote more campaigns to stop hunger and poverty. 4. Threats - Strong competition from Adidas‚ Reebok and Puma. - Accusations of poor work conditions. - The increase of counterfeit products in overseas markets. Reebok Swot Analysis. 1. Strengths -Low manufacturing cost since the manufacturing chain comes from Asia were labor costs are low. -Since Reebok does not own the physical factories‚ production can be switch to another location if needed. - High return on equity
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A Passion for the Planet Case Study 1. What role‚ if any‚ does McGregor’s Theory Y play at Patagonia? Explain. First‚ McGregor’s Theory Y is a modern and positive set of assumptions about people. McGregor believed managers could accomplish more through others by viewing them as self-energized ‚ committed‚ responsible‚ and creative beings(Kreitner and Kinicki‚2010‚ pg.8). According to the passage‚ “Patagonia’s philosophy is the handiwork of Chouinard....He helped pioneer modern rock-climbing
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Richard Gutierrez From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2012) Richard Gutiérrez Born Richard Kristian Rama-Gutiérrez (1984-01-21) January 21‚ 1984 (age 28) Beverly Hills‚ California‚ US Occupation Actor‚ Commercial model Years active 1987–present Website http://www.richardgutierrez
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The retail chain Planet M is basically engaged in four different types of product line. Their core business was basically the music retailing as an organized player but with the new opportunities coming out‚ they have diversified into the following: • Music retailing Planet M product portfolio comprises audio CDs and cassettes‚ VCDs and DVDs‚ CD-ROMs and other music accessories. The company is an important player in the home video market. Planet M has successfully forayed into high end ‘personal
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mobile marketing by SK Planet The partner now behind Shopkick‚ SK Planet‚ is large with very significant resources. SK Planet is South Korea’s largest player in the mobile commerce industry. With the acquisition‚ Shopkick’s growth is expected to be accelerated by SK Planet’s experience in mobile marketing. This acquisition also allows Shopkick to directly tap into SK Planet’s existing customer base. Shopkick envisions recreating the SK Planet’s success in the US. SK planet in a nation of 50 million
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Planets of our Solar System The Earth: The earth is the fifth largest planet of the solar system. The life is possible on the earth because its gravity is sufficient to hold atmosphere and best conditions for sustaining life. It contains a large amount of water in the form of oceans. 71% parts of the total area is covered with water and the remaining 29% is covered with land. The temperature of the centre of the earth is 2000° C. The circumference of the earth is 40‚000 km. The earth completes
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R “Reebok” case questions 1. How could viral marketing be used to complement or replace traditional media in this case? In this case‚ Reebok created “buzz” to attract the potential customers since its markets changed and its target consumers moved their attention away from the traditional media. Therefore‚ Reebok moved its advertising resource away from magazines and newspapers to online and mobile platform. Moreover‚ Reebok also advertised at sporting events‚ such as in NBA basketball
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Challenges to Corporate Social Responsibilities Company: Reebok International Ltd. Student Name: Jedy Wang Student #: 250476511 Teacher Assistant: Mike Dove Due Date: 11/14/2008 Executive Summary The 20th century illustrated a dispersing trend of capitalism as the end of the Cold War illustrated evident economic prosperity in Western countries. Consequently‚ many former Communist countries implemented economic reforms due to the perception that capitalism was the economic ideology
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