"Plan and justify an integrated promotional campaign for a travel and tourism" Essays and Research Papers

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    Tourism Project

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    mountains of Himalayas‚ all are such attraction for the tourists‚ rarely found in other country or continent to the world. Tourism in India is the largest service industry‚ with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits.[2][3] The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018

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    Myanmar Tourism

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    MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range.  To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of

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    Travel Portals Analysis

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    SEARCH ENGINE MARKETING FOR BUSINESS GROWTH TERM PAPER “INDIAN TRAVEL WEBSITES ANALYSIS & RECOMMENDATIONS” BY Mayank Gupta - 1212034 Vikram Gupta - 1212068   TABLE OF CONTENTS 1. Introduction and Objective 2. Website Design 2.1 User friendliness 2.2 Loading Time 2.3 Search & Booking effectiveness 2.4 Aesthetics 2.5 Recommendation and Personalization 3. Search Engine Optimization 3.1 SEO site checkup 3.2 Organic Search comparison 3.3 Alexa ranking & data analysis 5. Revenues and Operations 5

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    A Report on the Product/Services/Promotional Strategies Offered by Nike I visited the website of Nike‚ one of the most widely known sellers of athletic footwear‚ equipment and apparel in the world. The message that I got from Nike is “if you have a body‚ you are an athlete”. This is a very clever message because not only is the company trying to target athletes‚ they are targeting everyone in the whole entire world. Everyone has a body so everyone has the potential to be an athlete. This is

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    Tourism in Perspective

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    Darryl Eugene Collins Tourism Management Hospitality 450 Instructor: Professor Marco Albarran Week 1 Assignment Chapter 1: Tourism in Perspective Chapter 2: Tourism through the Ages Chapter 3: Career Opportunities September 9‚ 2012 Chapter 1: Tourism in Perspective CASE PROBLEMS 1. Suppose that you are a high school economics teacher. You plan to visit your principal’s office and convince her that tourism should be included as part of one of your courses. What arguments

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    business of travel agencies

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    future work of business travel agencies Nevmerzhitskaya‚ Julia Master’s Thesis Degree Program of Tourism 2013 Abstract Date of presentation Degree programme Author or authors Julia Nevmerzhitskaya Title of the thesis Scenarios of the future work of business travel agencies Group or year of entry YMA11 Number of pages and appendices 68 + 2 Supervisor(s) Jarmo Ritalahti This study focused on the future work of travel agencies in the business travel segment. It aimed at

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    Barnardos Campaign

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    Barnardos campaign Media coursework the usual purpose of advertising is to make the target audience aware of the company’s products and or services. It is also a way of attracting people to spend money on their goods or services‚ so they can make money. A lot of advertisements are designed to compete with other rival companies‚ so the customers will buy or use their products instead of their rivals. However charity advertising is very different; it doesn’t seek to sell any product or service‚

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    Tourism Essay

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    guiding the guests/tourists about the information that shows on the brochure and a further explanation of it. Theory of authenticity of tourism and tourist typology‚ motivation and determination are linked together with the brochure which would be expounded as well. Table of Content Introduction 1 Table of Content 2 Definition of tourism 3 Highlights and plans of the day tour 3 Theories link to brochure 3 Authenticity of the day tour 3 Theory of authenticity 3 Link to brochure 4 Tourist typology

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    Dark tourism

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    Dark tourism scholarship: a critical review Philip Stone Philip Stone is Executive Director: Institute for Dark Tourism Research (iDTR)‚ School of Sport‚ Tourism and The Outdoors‚ University of Central Lancashire (UCLan)‚ Preston‚ UK. Abstract Purpose – Commonly referred to as dark tourism or thanatourism‚ the act of touristic travel to sites of or sites associated with death and disaster has gained significant attention with media imaginations and academic scholarship. However‚ despite

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    Obama Campaign

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    The Obama Campaign Strategy Case Study Analysis 1. Executive Summary This case attempts to provide an understanding of the main reasons of success in the Obama campaign strategy in 2008. Obama`s victory was a result of a well-planned marketing campaign that targeted the right market segments with the right message. When Barack Obama announced his candidacy for the American presidency in 2007‚ the newly released Gallup Poll of Democratic Presidential Candidates demonstrated that Hillary Clinton

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