ACKNOLDGEMENT I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking. I would also like to take the opportunity to thank Mr. Kapil(Sales Executives)‚ Mr. Gaurav(Sales Executives-WFT)‚ Mrs. Dimple Mucchal (FIT)‚ Mrs. Bhavna Tandon(FIT) and all the other employee
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terrorism on tourism? The economic importance of tourism is undeniable. The impact of terrorism on a countries economy may be enormous. In an information free society‚ tourists might travel to destinations regardless of whether a terrorism threat exists or not. However‚ few information free societies exist. Via different forms‚ terrorism generates attention‚ which‚ when relayed back to tourists‚ has an impact on travel plans. Taken as a collective‚ these decisions affect tourism levels‚ which
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Culture and tourism 1. Culture and Tourism 1.1 Definition Culture comprises of “the beliefs‚ behaviors‚ objects‚ and other characteristics common to the members of a particular group or society” (1). Through culture‚ people discover their true identity‚ adapt to social norms and play a vital part in contributing to the society. Therefore‚ culture consists of several aspects of the society such as language‚ values‚ customs‚ norms‚ and so on. On the other hand‚ tourism consists of the practice
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view of beauty. In 2004 cosmetic brand Dove launched a new advertising campaign called Dove`s Campaign for Real Beauty. That`s one of the most successful marketing campaign which revolutionised stereotypes of beauty. In this assignment I will discuss a few questions about this campaign. The first is why Dove`s campaign was so successful. I`ll try answer how the campaign is different from traditional cosmetic brand campaign and also consider the key weaknesses of Dove`s marketing strategy. I also
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in the Travel and Tourism Industry‚ measures and indicators used to monitor performance. Also some examples of tour operators and airlines environmental projects have been discussed to understand the tourism organizations measures implement for the development of sustainable tourism. Strategies used to overcome limitations and benefits of sustainable tourism are also explained with a number of significant points in order to highlight the importance of sustainability in the Travel and Tourism Industry
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INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ brand communications programs over time with consumers‚ customers‚ prospects‚ employees‚ associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945
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Project 1 Scott Larouche Rio Hondo College Psy 123 Debra Kaiser March 11‚ 2012 Project 1 This paper will discuss the American Legacy Foundation and its anti-smoking prevention campaign known as “Truth.” The history of the foundation will be reviewed‚ and the fundamental elements of the program‚ including its claims of success‚ how that success is measured‚ and the basis for the program design‚ will be presented. Foundations‚ Elements and Focus The Master Settlement Agreement (MSA) between
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Killing Is Never Justified Capital punishment‚ by definition‚ is the legal killing of an individual. Now‚ how someone could be killed legally when murder is universally recognized as a violent and serious crime. It is irrevocable‚ meaning that once an inhabitant of death row pays the ultimate price. The death penalty is corporal punishment in its most severe form and is considered to be the ultimate form of retribution for those who have committed society’s most heinous crimes‚ including rape
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Tourism And Sustainability THE WHOLE PICTURE TOURISM Lying on beaches with blue waters; indulging in a delightful package of fiesta and fun; enjoying delicious cuisine and accompany of the local. Probably the pictures that spring to mind when you hear ‘tourism’. Indeed‚ most people long for these when they consider going on a tour. Tourism is travel for recreational and leisure purposes. Apart from this‚ there are also ecotourism‚ educational‚ medical tourism. Sustainable tourism will be zoomed
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Introduction to Tourism BEM1012 James Ince 620021716 number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree‚ or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’. In the industry of tourism‚ there are a number of components that link together‚ to provide a family‚ couple or a group with a vacation. These components
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