conceptual models and theoretical frameworks related to social media and brand perceptions. The second was to evaluate Facebook and consumer blogs in their role as reference groups on consumers. The final research objective was to determine optimal strategies to improve sales and brand reputation of cosmetics through an increased presence on social media platforms; specifically Facebook and blogs. The researcher deemed it appropriate to conduct this investigation from a qualitative research paradigm
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Kristin MacKenzie UOP MKT 421 Marketing Mix Paper Wendy Wagner May 8‚ 2006 A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy‚ a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal‚" and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing
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SWOT Analysis for Pizza Connection Strength Pizza Connection demonstrates numerous strengths within the organization when meeting with the owner‚ Dave Collier. Mr. Collier explained to our firm that they have been successful and at the same time benefiting from the rise in popularity of pizza that swept across the country during the past few years. He also stated that‚ with this rise in popularity of pizza‚ his company took advantage of the trend and created the franchiser’s home office to
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Write a 1‚400- to 1‚750-word paper in which you describe the elements of the marketing mix: product‚ place‚ price‚ and promotion. Include the following: 1. Select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. 2. Describe how each element is implemented. 3. Identify your selected organization and the industry in which it exists. General Motors
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Corporations need efficient strategy planning to carry on in our aggressive markets. This does not call for the company to come up with a strategy‚ but to figure out which strategy is best for them given the objectives and resources. They must also consider the strengths and weaknesses of the company as well as opportunities and threats. To enhance the aptitude of the companies‚ a marketing strategy is introduced. The marketing strategy will create lucrative marketing mixes for defined target
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neighborhood gathering place‚ where family and friends come together to share great food and good times. Shakey’s wanted to reach families and remind them that Shakey’s is not just all about food but about fun family and pizza. With its vision to be the leading and preferred pizza restaurant‚ it consistently serves the best tasting‚ high quality food through fast‚ efficient and friendly service in a clean‚ fun and wholesome environment. Shakey’s Pizza was the first important pizza chain restaurant in
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COMPANY PROFILE Amazon.com‚ Inc. REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-C48DBC97815F PUBLICATION DATE: 27 Dec 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Amazon.com‚ Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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“Developing and Managing a Tourism Enterprise” Marta Fernandez Student Number: 2139226 uwqfh Unit Number/Code: D20131 [pic] [pic] Table of Contents Page 1. Introduction 3 1.1 New Tourism Enterprise Descripion and Plan 2. Survey
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Project on McDonald’s Marketing Mix ACKNOWLEDGMENT I would like to express my heartfelt gratitude to all the contributors who helped me in completion of my work. They have enriched my study by sharing their valuable knowledge and views and by helping me on various occasions. I get an opportunity to express my views and thoughts to the best of my abilities. I am thankful to Mrs. Pooja for guiding me and the faculty
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Advertising Campaign Plan For Paul’s Pizza Group name: Advertisement Group members: 090204 Shi Xian 090206 Qi Pengfei 090219 Zhang Xuan 090241 He He 090245 Li Xueyao April 13‚ 2012 Jilin University—Lambton College Introduction This project is an advertising plan for Paul’s Pizza which is located on Guilin Street. We did some research
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