Consumer attitudes to Western fast food restaurants 1. The introduction of the program. I am the manager of a restaurant‚ I plan to affiliate a western fast food restaurant. so‚ I have to investigate the attitudes toward western fast food restaurants in Xi ’an city. Among most western restaurants‚ the KFC‚ the McDonalds and the Pizzahut. Therefore‚ I decide to carry on the market survey. 2. The background and history of the three companies. KFC Corporation (KFC)‚ founded and also known as Kentucky
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1. Go strategy * The example that I have selected for the Go strategy is that of Wipro Technologies. Instead of focusing and diminishing competition‚ Wipro launched into a new vertical. Thus‚ it expanded its horizons and followed the goal strategy. * WIPRO is one of the largest IT services companies in India. Established in 1980 as subsidiary of WIPRO limited listed on New York Stock Exchange. WIPRO was initially set up in 1945 with main product of producing sunflower Vanaspati Oil
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Bose Case- Supplier Relationship Management Bose Corporation‚ created by Amar Bose and Sherwin Greenblatt is a successful high-fidelity sound corporation‚ which competes on quality. Their motto and mission both represent their focus on quality by stating‚ “Better Sound Through Research‚” and “providing outstanding sound experience to everyone in the whole world.” By 1990‚ Bose was a $720 million company and still committed to their quality of speakers and sound equipment. The production process
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INTERNAL ANALYSIS OF PIZZA HUT In our visit to Pizza Hut we conducted research on PEST (Political‚ Economic‚ Social and Technological) Analysis. In the internal analysis of Pizza Hut we have considered SWOT of the Company. PEST (Political‚ Economic‚ Social & Technological) i. POLITICAL ISSUES: Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Peshawar affecting Pizza Hut as is lack of
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7 < Papa Gino’s.. Parle Full Toss.. > Papa John’s Pizza Parent Company Papa John’s Pizza Category Fast food eating joints Sector Food Products Tagline/ Slogan Better ingredients better pizza USP Low cost yet hygienic pizza STP Segment People willing to have a hygienic and delicious non conventional meal at a restaurant Target Group Children and youth from middle and upper class Positioning Most tasty pizzas SWOT Analysis Strength 1.Good brand name and high brand loyalty
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paksitan 6 4. mcdonalds 6 5. kfc 8 6. pizza hut
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industry for 2004 are as follows: There is a major increase in globalization‚ no matter where you travel to in this time period you are guaranteed to either see a McDonalds or a Pizza Hut. The fast food industry has diversified it product line by offering semi healthy choices‚ such as chicken‚ salads‚ fajitas or pizza. To this end‚ consumers want choices. Consumers are more likely to be a repeat buyer at a certain fast food chain; if they find something they like‚ they stick to it. To this end
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1. PIZZA HUT Pizza Hut is a global fast food chain‚ a subsidiary of Yum! Brands Inc.‚ the world’s largest restaurant company. It was founded in Wichita‚ Kansas‚ USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters‚ soups‚ salads‚ sandwiches‚ Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness‚ Hospitality‚ Accuracy
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The Brand Value Chain A value chain is the whole series of activities that create and build value at every step Definition: A value chain is the whole series of activities that create and build value at every step. The total value delivered by the company is the sum total of the value built up all throughout the company. Michael Porter developed this concept in his 1980 book ’Competitive Advantage’. Description: The significance of the value chain: The value chain concept separates useful activities
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Papa John’s Pizza Analysis Executive Summary These recommendations will enable Papa John’s to increase their market share and grow their customer base. These recommendations are based upon in-depth analysis of the company’s dominant economic forces‚ macro-environment‚ The detailed findings‚ resulting from this analysis‚ are contained in the appendix that follows the recommendations. The appendix is comprised of seven exhibits‚ and these exhibits are referenced in the recommendations
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