Capital Budgeting 1. Barbarian Pizza is analyzing the prospect of purchasing an additional fire brick oven. The oven costs $200‚000 and would be depreciated (straight-line to a salvage value of $120‚000 in 10 years. The extra oven would increase annual revenues by $120‚000 and annual operating expenses by $90‚000. Barbarian’s marginal tax rate is 25%. a. What would be the initial‚ operating‚ and terminal cash flows generated by the new oven? b. What is the payback period for the
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Subject: Marketing assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product
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have not yet addressed a post-sale express warranty claim. Therefore‚ there is not much direct precedent on this issue. Nevertheless‚ it does not appear the Plaintiff’s claim meets the required elements of an express warranty claim. A plaintiff must prove five elements to show a valid express warranty claim: 1) the existence of an express warranty‚ 2) the plaintiff relied on the express warranty when making the purchase‚ 3) the product did not conform to the express warranty‚ 4) the plaintiff’s injury
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PIZZA HUT IN BRAZIL Question 2 1. Should Pizza Hut put more of its efforts in expanding in Brazil or somewhere in South East Asia? Why? 1.1 We shall respond to this question through a high level analysis of Pizza Hut’s respective business environment in Brazil and in South East Asia. 1.2 The business environment is the aggregate of all conditions‚ events‚ and influences that affect a company’s operations. It includes customers‚ competitors‚ stakeholders‚ suppliers‚ industry trends‚ regulations
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In the freight forwarding industry there are three major corporations which make up 85% of the total market; United Parcel Service (UPS)‚ Federal Express‚ and Airborne Express. Combined‚ these “Big Three” ship more than 5 million packages a day with over 98% of which arriving on time. The impact that the express mail industry has made on the U.S. economy in terms of technology‚ logistics support for small business‚ and the overall movement of goods has far exceeded the expectations of many since
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are people who face hardship and poverty are so inadequate? Agatha Christie proves that people from lower socioeconomic classes are prone to be weaker than people from higher classes that are known to be vigorous in the novel Murder on the Orient Express. This is proven by multiple counts of lies‚ deceit‚ knowledge‚ and strength from character’s throughout the novel. Lies and deceit from almost all the characters play a major role in the novel proving the high amounts of uncertainty that is faced
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DHL EXPRESS EUROPE Case: GIS Determines Better Route Planning and Minimizes Fleet Driving Distances 1. General Summary DHL was an innovative leader in the worldwide shipping business for many years. The company joined in Deutsche Post which is modern privatized German mail service. Deutsche Post made Airbone Express to join thier company and integrated Airbone Express in to DHL.By this way‚ Deutsche Post created DHL Express in 2003. DHL Express is a large company‚ which employs 550
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AMERICAN EXPRESS INTRODUCTION In the middle of 1996‚ American Express (AMEX) Travel Related Services (TRS)‚ India was concerned about the course of action it should follow to protect and consolidate its card business in India. The heat from the fiercely competitive card market had finally begun to tell on American Express. Since its entry into the Indian market in 1973‚ American Express had carefully shielded itself from the battle by nurturing a small niche at the top-end of the market. So
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______________________________________________________________________________ Executive Summary: Airborne Express the current underdog in the express mail business has been able to compete with market leaders due to innovation and optimization strategy. The company built on cutting cost and emphasizing reliability now faces pressure from the leaders UPS and FedEx to change their pricing strategy. This change from standard rate pricing to distance-based pricing puts Airborne in a dilemma in which
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1. What are the strengths and weaknesses of the BASES I (concept test) and BASES II (concept + taste test)? Both tests measure market potential to a degree. The results can be used to gauge level of awareness and possible usage of a product as well as to understand customer’s perception of the product/brand. These results can be used to potential sales and marketability of the product. However‚ the BASES I test does not utilize any actual products (taste testing) to ascertain customer reaction
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