chose the international company Hugo Boss. To give advice to the board of management we analysed the company with the help of the 5 forces of Porter‚ the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this country. Hugo Boss AG is a german clothing producer Metzingen-based. Hugo Boss is famous for its various brands‚ as Hugo‚ Boss‚ BOSS Black‚ BOSS Selection‚ BOSS Orange and BOSS Green. Hugo Boss is not only producing clothes
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Hugo Boss is a luxury product company and its core business is in the sales of high-end design clothing. However‚ it also sells royalties such as its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate
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Marketing Communication Plan [pic] Study area: Europe 1°) Hugo Boss Analysis COMPANY In 1837‚ there was first a partnership between William Procter and James Gamble‚ in 1937 P&G celebrates its 100th anniversary. Sales are up to 230 million dollars. In 1954‚ P&G jumped into the cosmetics and perfumes world with the acquisition of Noxell and its products : Cover Girl‚ Noxzema and Clarion. In 1993‚ the sells are up to 30 billion dollars and for the first time more than half of the
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Victor Hugo Many critics would go as far as to say that Victor Hugo was and remains the Charles Dickens of France. Hugo is most well known for the writing of the famous Broadway show and book Les Misérables as well as what became the Disney Hit Hunchback of Notre Dame. A brilliant author‚ artist‚ and poet‚ Hugo is most recognized for his writing of government and revolution. But these themes that are common for many authors to write of have actually deemed Hugo quite unique‚ so much so that critics
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Venezuela All That is Shiny is not Oil President Hugo Chávez Frías passed away on March 5‚ 2013 after battling an unknown type of cancer‚ thus ending fourteen years in office as president of Venezuela. In that time‚ he extended term limits that allowed him to run and win the executive post four times‚ including surviving one recall. Chávez saw himself as the leader of the “Bolivarian Revolution” and saw Venezuela as a model for “socialism for the 21st century.” Was he successful in achieving
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majority African and native decent Venezuelan citizens. The past 200 years‚ especially the last 20 years this country made many great leaps to address these social problems. Under the leadership of Hugo Chávez who took office in 1999‚ he led the country to become a more socialist and equal country (“Hugo Chávez”). The social gap between the rich and the poor narrowed and many social and cultural rights were given to its people. Although under Chávez’s leadership this country have made great leaps in
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Pieter Bruegel the Elder a Hunters in the Snow Peter Soloway ARH 205 6/7/2005 Hunters in the Snow‚ sometimes called The Return of the Hunters[1]‚ is part of a series of landscapes painted on wooden panels and themed around characteristic periods of the year. The series was finished in 1565 by Flemish painter Pieter Bruegel the Elder‚ probably for Antwerp merchant Nicholas Jongelinck‚ who we know entrusted it to the town of Antwerp in February of 1566.[2]
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Hugo Chavez. The name alone is instantly recognizable. The sixty-two year old man from Venezuela has made quite the splash with his entrance into the world of politics. His charisma is both mesmerizing and disarming‚ his upbringing humble and his ideals are revolutionary. Hugo Chavez is a true leader who‚ following in the footsteps of his lifelong rebel great-grandfather‚ aims to change the face and direction of the nation of Venezuela. His movements and decisions have garnered global attention and
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Martin Scorsese’s Hugo No director loves movies more than Martin Scorsese. Knowing that he has spent the past four decades declaring his affection for the movies‚ you won’t be considered foolish to presume that good ‘ol Marty has finally started to calm down. But you would presume wrong. His voice has never been louder and clearer. Founded on Scorsese’s lifelong love affair with the movies‚ “Hugo” is a dazzling and magical gem that embraces the very essence of film itself. You can sense an
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industry‚ was one of the many he fired on live TV. I was only five at the time‚ but I was very much aware of all the pain and distress he caused in my whole family. Slowly‚ as I grew up‚ I started paying more and more attention to the strange character Hugo Chavez was. The way of his speech‚
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