MNC BRAND AND PRODUCT PROFILE Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in the year 1953. It is the largest franchise with more than 6000 locations in 35 countries. Its major markets are located in UK with 2800 outlets and in Japan with 800 outlets. Its headquarters is in Massachusetts USA. Baskin-Robbins is the King in ice cream marketing; they created a unique positioning for its brand by introducing interesting new flavors. They allow
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and environmental dimensions. Obviously‚ MNCs put lots of efforts on the Triple Bottom Line --- environment‚ social and economic aspect. However‚ some of the MNCs treat CSR as a marketing strategy to enhance its reputation or a compensation for their unethical act. For the environment prospect‚ most of the MNCs have implemented different policies to protect the environment. They reuse‚ reduce and recycle the resources or materials. For example‚ some MNCs reduce the emission of carbon dioxide‚ provide
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COMPANIES Starting a business in India requires one to choose a type of business entity. In India one can choose from five different types of legal entities to conduct business. These include Sole Proprietorship‚ Partnership Firm‚ Limited Liability Partnership‚ Private Limited Company and Public Limited Company. The choice of the business entity is dependent on various factors such as taxation‚ owner liability‚ compliance burden‚ investment and funding and exit strategy. Lets look at each of
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International business China and India Population: Chinas population is 1.351 billion‚ china’s GDP 8.227 trillion USD. However Indians population is about 1.237 billion‚ Indian GDP $1.85 Trillion Economic growth: Gross domestic product (GDP) grew at an annual rate of 7.7% in the October-to-December period‚ down from 7.8% in the previous quarter. But it was still higher than the government’s target rate of 7.5%. China is trying to maintain strong growth while rebalancing its economy. China has
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purpose of this report is to become more familiar with the culture and business etiquette in the country of India. The findings of this report will aid the company’s employees that will be traveling to India later this year to negotiate business contracts. The focus of this study is on the culture and business etiquette in the country of India. Information will be gathered from articles and journals from experienced researchers. India is believed have the second largest population in the world. Knowing
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Why do we want to do business in China? The answer is simple. We are still in a recession‚ and our unemployment rate is high. We have to explore alterative market to make money. What makes China an attractive market? China is attractive because there is big money to be made. [pic] Figure 1 Comparing Population of US and China in Millions China is the second largest economy in the world (Barboza‚ 2010) with 1.3 billion in population. That is more than four times the
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(A)DISSERTATION TITLE Business process outsourcing in India: The present and the future of this industry. (B)FOCUS (B.1) Aim The main aim is to conduct a thorough research and develop an understanding on the history‚ growth and latest trends of the business process outsourcing (BPO) industry in India. (B.2)Objectives In order to achieve the full potential of the aim the following are the objectives * To understand the conceptual background of outsourcing and the reasons why companies outsource
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Business Environment: Telecom Sector An Analysis. Submitted To: Prof. Jagdish Shettigar Submitted By: Shalini (11DM139) Somendra Sahai (11DM154) Subhro Sen (11DM160) Yuvraj Sarda (11DM178) 1 Table Of Contents Introduction: Evolution Of Communication Technology. Privatization of Telecom sector: Transformation government monopoly to space to private sector Growth of private sector: Aggregate as well as selected major players in the field Companies In The Telecom Industry 3 11
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BUSINESS‚ GOVERNMENT & STUDIES – HANDOUT SUMMARIES On 1 August 2009 Contributors: Saurabh Verma Amartya Singh Sadanand Subray Kamat Ashis Nayak Jagadeesh R Om Prakash H Mayank Rohit Jaiswal Bhawna Jain Alok Jain Humbad Abhishek Nirmal D Dineshkumar Shikha Rawat Rangineni Srikanth Hemant Agarwal Ravi M V R Umesh Ram Sevak Sandeep S Nair A V Naga Chaitanya Chayan Mukhopadhyay Anuprakash Kapil Makhija Rajeev Kumar [pic] Contents
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of Contents Executive Summary Multinational corporations (MNCs) are a powerful economic force. In an increasingly globalized world‚ MNCs integrate with developing countries in a multifaceted manner. The concentration of competition among firms leads capitalist processes and labour division creation‚ which are critical to attain economies of scale. At present‚ access to cheap labour is an essential integration that MNCs exploit by outsourcing to small and medium contract firms in producer
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