background Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) was established in 1993. The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%)‚ Daihatsu Motor Co. Ltd. (20%)‚ MBM Resources Berhad (20%)‚ PNB Equity Resources Corporation Sdn Bhd (10%)‚ Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). The company’s operations commenced early 1994 and the first vehicle‚ the ever so popular‚ Perodua Kancil was introduced to the Malaysian market
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Perodua – Advertising with social dimension Executive Summary Perodua was set up as a national car project in the year 1993. In the initial years of its inception the company operated in a protected environment marked by both tariff and non-tariff barriers. By the year 1998 leveraging on its high local sourcing strategy the company‚ along with Proton‚ managed to capture up to 90% market share. In 2001 the company set up a joint venture with Daihatsu Motor Co. and Mitsui & Co.‚ the
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Toyota for upgrades 3.A local Malaysian player thus currently limited reach | Opportunity | 1.They should look at newer markets as their home markets are getting saturated 2.Increasing fuel prices will drive people to prefer smaller cars‚ thus Perodua will benefit from the change 3.It can look at newer markets which are favourable for small cars | Threats | 1.Competitors like Proton have higher investment capabilities thus can overtake in terms of R&D investments 2. Low cost substitutes
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companies may be one of the ways to remain competitive in the future. Proton can consider entering small car and SUV segments which are the fastest growing segments. It should ensure that the quality of its cars and logo is the same in all markets. Perodua has a long way to go before it is taken as a serious player. Its model range is too small and also needs to get itself listed as soon as possible. India represents several opportunities for the two Malaysian Auto manufacturers. The two companies
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http://www.perodua.com.my/index.php?section=corporate&id=9 PERODUA Corporate Information Perusahaan Otomobil Kedua Sdn Bhd (PERODUA)‚ established in 1993‚ is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd 38%‚ MBM Resources Berhad 20%‚ Daihatsu Motor Co. Ltd 20%‚ PNB Equity Resource Corporation Sdn Berhad 10%‚ Daihatsu (Malaysia) Sdn Bhd 5%‚ Mitsui & Co. Ltd 4.2% and Mitsui & Co‚ (Asia Pacific) Pte Ltd 2.8%. The company started
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Physical evidence is extremely important in solving crimes; especially where there are no witnesses to the crime and the victim is deceased of the whereabouts of the victim are unknown. There are various types of evidence that can be collected from a crime scene; the evidence is dependent on the physical evidence that can be collected at the particular crime scene. Basically‚ evidence that is collected on a crime scene is deemed valuable for the purpose of investigation. From the crime scene the
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Identifying and Collecting Physical Evidence There are many differents things involved in the identification and collection evidence. In order to do these things you have to know what things like what physical evidence is‚ what impressions are‚ different types of evidence you could find and how to use it and knowing what forensic science is and the different types is important too. Also you need to know the proper labelling technique. In order to prosecute someone you have to be able
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hyPhysical Evidence Physical Evidence refers to the environment in which the service is delivered and where the service industry and customer interact. The aircraft by itself‚ the seating configuration meant to be comfortable and spacious‚ and the in-flight food provide physical evidence to the airline service. The Boeing Company and The Airbus Industry are the best commercial aircraft makers and almost all airline industries make use of one of these airlines. The seating is such that it is comfortable
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you can’t possibly put the Ps to work effectively” (Scott‚ 2004‚). The services marketing mix is an extension of the 4-Ps framework. The essential elements of product‚ promotion‚ price and place remain but three additional variables – people‚ physical evidence and process – are included to 7–Ps mix. The need for the extension is due to the high degree of direct contact between the providers and the customers‚ the highly visible nature of the service process‚ and the simultaneity of the production and
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Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA)‚ in this analysis‚ the various marketing activities such as product development‚ distribution‚ pricing‚ advertising and market research of the company is critically evaluated. The report also evaluates the company’s current position against the automotive industry and its competitors. A concise insight into the consumer’s perception of the brand is also investigated. The
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