The Global Business Strategy of McDonald and how it reached All the Corners of The World at Lesser Cost This report presents how McDonald’s has achieved enormous success‚ its best practices in the global food industry‚ international growth trends and effect on its operating income and number of increasing restaurants across the globe from their expansion in foreign countries. GHAN SHYAM RATHI 10/23/2013 3235960192402100 The Global Business Strategy of McDonald and how it reached All the Corners
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Macdonald’s Industry: McDonalds is the leader of the industry with more than 33 500 restaurants serving nearly 68 million people in 119 countries each day. McDonalds‚ with headquarters in the United States‚ opened First store in 1940 by the McDonald brothers. The Industry is the Global Food Service. The Industry is at mature stage of its cycle in US. This is demonstrated by the low average growth rate about 4%-6%. * Combined annual revenue of about $120 billion * Industry is highly fragmented:
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Statistics: • Science of gathering‚ analyzing‚ interpreting‚ and presenting data • Measurement taken on a sample • Type of distribution being used to analyze data Descriptive statistics: Using data gathered on a group to describe or reach conclusions about that same group only. Descriptive statistics are the tabular‚ graphical‚ and numerical methods used to summarize data. Collect‚ organize‚ summarize‚ display‚ analyze Eg: According to Consumer Reports‚ General Electric washing machine
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billion (in EUR). IKEA was also the first company in the world to realize the benefits of flat pack furniture in 1956. With this flat pack method its does not only help to save material‚ but is also saves the transportation costs with efficient distribution and warehouse storage space. Franchises are part of IKEA expansion plan. All the franchised are granted by Inter IKEA System B.V.The IKEA Group which has over 267 stores in 25 countries and franchisees outside IKEA Group in 16 other countries/territories
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Albert Heijn Logistics My name is Charlotte den Heijer and I would like to tell you something about the logistic process of Albert heijn. During my presentation‚ I wouldn’t like if you ask me some questions but if a question pops into your head you can ask it after my presentation. I chose to tell something about this‚ because I work at Albert Heijn in Heemskerk. I told the boss of the supermarket where I work that I had to do an English presentation on the logistics of Albert Heijn. She told
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placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However‚ looking closer‚ one can recognize that McDonald’s primary target market is children
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incentives‚ foreign trade regulations‚ environmental and labor law‚ trade embargo‚ tariffs‚ political stability‚ industrial relations and others. In the context of logistics M&A‚ these will be important especially for firms that are operating in China‚ India‚ Vietnam. Using India as example‚ apart from the non-uniform tax structure‚ logistic companies in India have to pay numerous other taxes‚ octrois‚ and face multiple check posts and police harassment. High costs of operation and delays involving compliance
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UNFAIR DISTRIBUTION OF RESOURCES Resources in the world are distributed differently amongst different people. The developed countries are granted with more resources than the developing countries such as countries in Africa. They have to of thrive on the resources of their own countries‚ most of the time they have no resources at all that can be useful. North Korea has a lack of food and because of that they support their families by eating grass‚ while the people with power and wealth get
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enters Distribution Centres and Warehousing Distribution centers are the foundation of a supply network‚ as they allow a single location to stock a vast number of products. Some organizations operate both retail distribution and direct-to-consumer out of a single facility‚ sharing space‚ equipment‚ labour resources‚ and inventory as applicable. Main aim Goods and items should be stored and shipped in a manner that encompasses aspects such as availability‚ proper hygienic storage(prevention
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satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: • Style‚ Shape‚ Design‚ color‚ quality and other Physical features of a Product. • Packaging and labeling of a product. • Branding and Trademark given to the Product. • Product Innovation. • Guarantees and Warranties given to a product. • Special features of the product
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