of Solution 4 Introducing Alipay as payment method 4 Create an evaluation system 5 Creating a cash-rebating system as new sales promotion strategy: 5 Benefits and Cost Analysis 5 Estimated benefits 5 Increasing financial gains; 5 Increasing credibility; 6 Enlarging market share. 6 Estimated expense 6 Conclusion 6 Executive Summary To solve the problem of a clear decrease of revenue in September‚ we proposed to update our business model by introducing Alipay as one of
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Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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Philip Larkin was born in 1922 in Coventry‚ England. Like Thomas Hardy‚ he focused on intense personal emotion but strictly avoided sentimentality or self-pity. Deeply anti-social and a great lover (and published critic) of American jazz‚ Larkin never married and conducted an uneventful life as a librarian in the provincial city of Hull‚ where he died in 1985. This short poem touches on a favourite theme of Larkin’s - the distance between what we originally plan and what‚ in the end‚ we achieve
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Shells and shell competition Underwater photo of a hermit crab and gastropod shell Hermit crabs fighting over a shell As hermit crabs grow they require larger shells. Since suitable intact gastropod shells are sometimes a limited resource‚ there is often vigorous competition among hermit crabs for shells. The availability of empty shells at any given place depends on the relative abundance of gastropods and hermit crabs‚ matched for size. An equally important issue is the population of organisms
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the voice of PHILIP ADEYEMI‚ followed by regular HEARTBEAT every 1.5seconds: PHILIP (V.O) Everyman is born with a unique destiny‚ but most people abandon this divine assignment to chase one particular goal; a perfect life. The BLACK RECEDES INT. BAR – DAY MEN in suits‚ looking out of sorts‚ drink hopelessly. PHILIP (V.O) (CONT’D) Millions who have tried and failed will argue there that no such thing exists-– CUT TO: EXT. REUFUSE DUMP – DAY PHILIP (V.O) --Millions
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Philip Larkin Philip Larkin‚ is a famous writer in postwar Great Britain‚ was commonly referred to as "England’s other Poet Laureate" until his death in 1985. Indeed‚ when the position of laureate became vacant in 1984‚ many poets and critics favored Larkin’s appointment‚ but the shy‚ provincial author preferred to avoid the limelight. Larkin achieved acclaim on the strength of an extremely small body of work‚ just over one hundred pages of poetry in four slender volumes that appeared at almost
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Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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Abstract This study entitled “Pulverized Crab Shell Flour as a Potential Substitute for The Commercial Flour” has aimed to determine on the effectiveness of Crab Shell as a substitute for flour. The Researchers want to compare the similarities and differences of the Nutritive Value and Acceptability Level (taste‚ odor/aroma‚ color‚ texture) of Pulverized Crab Shell Flour and Commercial Flour. They used two set up. In set A‚ Pulverized Crab Shell Flour and in set B‚ Commercial Flour. After
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invading Asian shore crab (Hemigrapsus sanguineus)‚ has been a growing cause for concern for over a decade in Southeastern Massachusetts. It is suspected that the species was first introduced in the U.S. as adults or larvae present in ballast water discharged from incoming global trade ships. The first specimen in the U.S. was recorded in Townsend Inlet‚ Cape May County‚ NJ in 1988. The first appearance in Massachusetts was near Woods Hole on Cape Cod in 1992. By 1994‚ the Asian shore crab was identified
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