1. Introduction Corporate social responsibility (CSR‚ also called corporate responsibility‚ corporate citizenship‚ and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers‚ suppliers‚ employees‚ shareholders‚ communities and other stakeholders‚ as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations
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385 Philip Morris International Inc. Cigarettes an Ethical Dilemma For a Prosperous Company By Matthew Murray Table of Contents Company Overview Company Success and Campaigns Tobacco Regulation and Effect on the Company An Ethical Look on an “Evil” Company Philip Morris and Positive Ethical Behavior Company Views and the Utilitarian Approach The Fact of the Matter for Philip Morris In Conclusion References Company Overview The Philip Morris founded a cigarette
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P HILIP MORRIS INTERNATIONAL Financial Analysis Executive Summary In this paper we have analysed the performance of Phillip Morris in order to decide whether or not to invest in the company. We have completed an overview of the competitive scenario‚ profitability and risk indicators‚ as well as contingencies and aspects to keep in mind for the future development of the firm. We think that in order to evaluate the current situation of the firm we have to give enough weight to quantitative
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Kraft Foods Romania Kraft Foods Romania Tudor Corneliu Master Fabiz‚ An II‚ Gr. II 12/23/2011 Tudor Corneliu Master Fabiz‚ An II‚ Gr. II 12/23/2011 Contents 1. Kraft Foods Int 1 1.1. History 2 1.2. The Business 2 1.3. Sales evolution 3 1.4. MNE characteristics 4 2. The internationalization process of Kraft Foods 5 2.1. Kraft Foods in Romania 5 2.2. 2008/2009 turn around 6 3. Kraft Foods strategic management 7 3.1. Kraft foods mission‚ vision
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Kraft Food Company Sometimes in order to make money you have to think long term. Putting your money somewhere where it has the chance to grow. Someplace such as a publicly traded company. In order to find a quality company to invest in‚ sometimes you have to do a little research. I have done that research and decided upon Kraft Food Company. Kraft Food Company has done well over the past ten years‚ with their stock shares selling at about 32 dollars a share as of October 21‚ 2010. When looking
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global production in 2006. But it has been change a lot in last 10 years. Cigarette consumption per capita in Turkey is 1399 by year 2014. Nowadays Turkish State is trying to reduce the number of smokers. In addition‚ they also make it harder tobacco companies to market their projects to young people. So‚ the price of the cigarettes in the country is become more expansive and the current price per packs is between $7 and $10. In Turkey‚ the smoking prevalence significantly decreased from 32.2 percent‚
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Philip Morris the makers of Marlboro cigarettes‚ amongst other leading brands‚ have taken steps to alert its customers of the dangers of smoking. The company have faced a number of major legal actions in the United States the most recent being a $10 billion (£6 billion) damages settlement related to its marketing of ’light’ cigarettes. The company have taken out adverts in major newspapers to advise customers that ’light’ cigarettes offer no significant health benefits over any other type of cigarette
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Lanzenby‚ 2009). Strength this refers to a resource capability that the organisation has that is an advantage relative to what competitors has. Below are the strengths of the coca cola company: * Have the world’s most valuable brand and a strong brand loyalty. According to Inter brand‚ The Coca Cola Company is the most valued ($77‚839 billion) brand in the world. * Coke is the dominant leader market leader of the global soft drink industry. World’s largest market share in beverage. Coca
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3.2.2 PEST The key micro-environmental factors which might affect future performance of PMI can be identified as below: POLITICAL/ LEGAL Political barrier such as legal factor and government tax might become the hindrance for PMI to emerge its strategy in business operation. Cigarette is a product which has bad effect on the health‚ therefore imposes many strict regulations. A report on Tobacco Free Initiative (TFI) stated that there are 2.3 billion of people protected from smoke free law
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Burkay 251311001 STRATEGIC ANALYSIS FOR PHILIP MORRIS *PEST ANALYSIS - Political and Legal Forces • The laws regulated by the governments against the cigarette companies and cigarette advertisements‚ since early 90s. • Increasing tax rates on cigarettes especially in U.S. and Western Europe • The barriers against outside producers in china
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