Shopping Center Quality Index !!! --- SQI India tops the annual list of most attractive countries for international retail expansion‚ according to AT Kearney’s Global Retail Development Index 2006 .The USD 270-billion Indian retail market is growing at the rate of 13 per cent -- and the organized segment grew nearly 48 per cent in 2006 at prevailing prices. Projected growth rate for the organized segment is about 40 per cent for year 2007 and with major global players and Indian corporate houses
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Contents Executive Summary: 3 1.0 Situation Marketing Analysis 3 1.1 Company Background 3 1.2 SWOT Analysis 3 1.2.1 Macro-Environmental Scanning 3 1.2.2 SWOT Table 5 1.3 Competition 6 1.4 Objectives: 7 2.0 Marketing Strategy 8 2.1 STP analysis 8 2.1.1 Segments: 8 2.1.2 Targeting strategy: 8 2.1.3 Positioning 9 2.1.4 Key to Success: 10 2.2 Marketing Mix 10 2.2.1 Product 10 2.2.2 Price 11 2.2.3 Place 11 2.2.4 Promotion: 11 3.0 Financial Projections 12 3.1 Sales Forecasts
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research I have done secondary & primary research. In secondary research information is gathered by using Internet & Books. Secondary research helped me to familiarize with brand more clearly which includes the factors like their retail history‚ 4p’s‚ STP‚ Brand Strategy etc. It also helped me to lay down the foundation for primary research. While primary research was done by conducting personal interviews of customers in that store only & the sample size was 30.In questionnaire the questions were only
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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U N D E R S T A N D I N G P O L I C Y Understanding Policy q Foreign Trade Policy : § Drafted by Director General of Foreign Trade under the Ministry of Commerce. The governing Act is Foreign Trade Development Regulation Act‚ 1992 and Rules framed there under. § Implemented with the help of various other Departments mainly Customs‚ Excise and RBI. § In order to understand the co-relation‚ one must get familiar with the various laws and functions of various departments. § As far as implementation
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Kwality Wall’s focuses on key consumer markets (the top-20 cities) and has a three-pronged strategy in terms of availability‚ affordability and acceptability." HUL’s market share in the Rs 1‚200 crore (Rs 12 billion) ice-cream market is 9 per cent compared with 37 per cent for Amul. While HUL has focussed on cities and impulse products such as Feast and Cornetto‚ Amul has employed a bigger portfolio and has penetrated the rural market aggressively. "Ice-cream sales are purely determined by the
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Chem 11 Study Guide SCH3U Unit 1 Definitions: * SATP: Standard Ambient Temperature and Pressure ( 100kpa and 25 degrees C) * STP: Standard Temperature and Pressure (101.325kp and 0 deg C) * IUPAC: Intn’l Union of Pure and Applied Chem (approves‚ makes chem names symbols‚ etc. * Representative Elements: an element in any of groups 1‚2‚13-18 * Transition Metal: element of groups 3-12 * Energy level: a space with definite and fixed energy in which an electron is allowed to
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profound gratitude to IFIM Business School for this opportunity to complete the project on time. CONTENTS * Introduction * About Manipal Hospital * STP analysis * SWOT analysis * Decision making process * Consumer perception about the brand * Evaluating the product * Commenting on the overall satisfaction * Conclusion * Bibliography Introduction Hospital is a
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What is Marketing Planning? Formal‚ Informal and Behavioral Approaches to Marketing Planning. There is no commonly accepted definition or approach to marketing planning. This is because of a number of problems that pepper the marketing planning literature relating to the size of an organization‚ the market or sector in which it exists‚ its culture‚ and the human beings that work within it. There is a huge body of research that has considered marketing planning and its models‚ structures and
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Table of Contents Cover Title Page Copyright Publisher’s Note Acknowledgments About the Author Introduction Assessment Test Answers to Assessment Test Chapter 1: Internetworking Internetworking Basics Internetworking Models The OSI Reference Model Summary Exam Essentials Written Labs Review Questions Answers to Review Questions Answers to Written Lab 1.1 Answers to Written Lab 1.2 Answers to Written Lab 1.3 Chapter 2: Review of Ethernet Networking and Data Encapsulation Ethernet Networks
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