PharmaSim SWOT analysis and 10 year goals for AllStar Brand Management Team MBA 6210 Marketing Management Introduction: Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market‚ by analyzing its strengths‚ weaknesses‚ opportunities‚ and threats. There is also a proposed 10 year goal plan and strategy to establish
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Solution-Focused Therapy Solution–focused therapy (SFT)‚ unlike other forms of therapy argues that a person doesn’t have to understand any problem in order to resolve the problem and that the solution isn’t necessarily related to the problem. The purpose of this paper is to give a brief overview‚ description and rationale of Solution-focused therapy as well as an explanation of the therapeutic processes involved in SFT. This paper will also demonstrate through case example; systemic case conceptualization/hypotheses
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Running Head: SFBT Incorporating the Solution Focused Brief Therapy Model with Teen Substance Abusers in Counseling Abstract This paper serves as a tool for discussion and is divided into four parts: to begin with‚ a brief description of the Solution-Focused Brief Therapy approach is provided. Then provided is a description of the history and development of this therapeutic approach including common developmental and environmental factors. Next an overview of the prevalence of teen
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A) Executive Summary The management team at the over-the-counter cold medicine (OCM) group of Allstar Brands is looking to utilize revenue generated by Allround to help fund new opportunities in emerging markets. Therefore‚ it is critical that Allround maintain its market-leading position in terms of market share‚ profitability‚ and sales in order to fund these new initiatives. While Allround is a leader in brand awareness and brand most frequently purchased‚ there are direct competitors to Allround
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Feminist‚ Solution-Focused Theories‚ and Narrative overview Guy M. Murrell Grand Canyon University: UNV 502 April 17‚ 2013 Feminist‚ Solution-Focused Theories‚ and Narrative overview Theory: Feminist Key Concepts: Girl power‚ Women’s right‚ War on women‚ Effects on Society‚ Feminism in culture‚ Political lesbianism‚ Pro-feminism‚ Anti-feminism Women’s Health‚ Gender equality Key theorist: (Bartowski and Kolmar 2005‚ 45) Judith Sargent Murray (1751-1820) Elizabeth
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therapy for couples and families are provided. A study conducted by Bradley et al. (2008) suggests that when individuals/families seek counseling or therapy‚ they are more likely to encounter a therapist who practices “cognitive behavioral therapy‚ solution focused therapy‚ or Bowen family systems rather than a therapist whose primary orientation to treatment is collaborative language or second order cybernetics” (p. 290). When I think of the term family therapy‚ it not only applies to a traditional
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Solution Focused Therapy Solution Focused Therapies are future oriented and goal directed therapies that focuses on solutions and what the client wants to change in their life‚ rather than dwelling on the why and the history of the problem that brought them to therapy (De Shazer‚ 1985). Solution focused therapies are brief forms of therapy that is applicable to diverse populations‚ making it the therapy of choice in a variety of settings (Corcoran & Pillai‚ 2009). To better understand what solution
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Executive Summary As the brand manager for Allround cold medicine‚ there were many decisions regarding product formulation‚ strategy‚ line extensions and product launches over the company’s last 10 periods. The brand was focused on remaining a profitable‚ mature product family within the cold medicine category‚ but also maintaining a premium brand image. ALAN’S INITIAL STRATEGY. Please add‚ it should only be around 1 paragraph. After a period of declining sales for Allround‚ we increased the advertising
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References: James‚ S.‚ Kinnear‚ T.‚ & Deighan‚ M. (2012). The PharmaSim Manual. Retrieved from http://schools.interpretive.com/fsui/index.php?token=1
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Theory: Solution Focus Key Concepts Solution Focus therapy is illustrated by techniques The miracle question Exception questions Scaling questions Presupposing change. Moving towards solution Goal formulation Solution focus therapy is grounded on a positive orientation. The view of solution focus is people are healthy‚ competent‚ and resourceful‚ and have the ability to construct solutions to enhance their lives. This therapy is concerned with looking for what is working
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