PharmaSim Case Report February 13‚ 2013 Identification / Description of the Problem: Allstar Brands’ over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive‚ but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current
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Allstar Brands’ Allround product is a 4-hour multi-symptom‚ over-the-counter‚ liquid medicine used to treat colds‚ coughs‚ and allergies. Allround is typically used at night because of the strength of the medication and because the alcohol and antihistamine helps consumers rest. When LSD&J took over as Brand Managers‚ our strategy was two-fold; grow the top and grow the bottom of the company. Our goal was to make the company strong and stable to ensure Allstar remains one of the top brands of
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Strategic Marketing Dr. George Balabanis Contents Course Syllabus ………………………………………………………………….…1 Course Schedule ……………………………………………………………….…....2 Coursework ……………………………………………… …………………………8 LECTURE NOTES Session 1. Introduction to Marketing …………………… …………………………12 Session 2. General Approaches to Strategy Making and Planning … ……….……15 Session 3. Marketing Decision Making and Planning………………………………19 Session 4. Analysing the Organisation and Competitors ……………………………24 Session 5. Analysing Channels
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