Case : Intel BYOD Assignment Questions 1. Does BYOD increase productivity in workplaces? 2. Should it be encouraged or discouraged? 3. How might other firms benefit from Intel’s approach to security (as shown in case Exhibit 2)? 4. How can Intel turn BYOD into a new source of competitive advantage? 5. What decisions can Intel make to ensure security of the corporate data on an employee-owned device that is used in the workplace? 6. How should Intel manage BYOD in the face of its e-Discovery obligations
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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_______% Auditory ________% Tactile 2. Do you agree with the results of the assessment? Why or why not? /P0ODFSUBJORVFTUJPO*XBTOPUHJWFOUIFPQUJPOUIBUCFTUGJUNZBOTXFS4PJTFMFDUFEXIBUXBTUIFCFTU GSPNUIFPQUJPOQSPWJEFE’PSFYBNQMFUPSFNFCFSTPNFPOFTQIPOF*XPVMEOFFEUPQIZJDBMMZEJBMJUPWFS BOEPWFSBOEPWFSBOEXSJUFJUEPXOPWFSBOEPWFSBOEPWFSBHBJO/PUKVTUQVUJUJOUPNZDPOUBDUMJTU 3. Thinking
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product packaging Family values are important to them Materialistic Enjoy spending what they earn Conscious of how society views them Extremely concerned with their status in society Self Esteem holds a very high position in their value system Burberry 4p Product Womenswear‚ menswear‚ Non apparel‚ childrenswear Place Short channel structure with full management Digital- Burberry.com & various social media channels New store openings in new & emerging markets Flagship stores & Concessions Price Physiological-
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These things that I learned at last lesson: 1)Product and service difference: Basically ; Products are tangible and services are intangible.For example; Apple Iphone‚ Coffe Mocha at Starbucks are products‚but healthy services sector‚home repair service‚wireless communication‚trip to somewhere ;they dont result ownership of anything. 2)Customer vs. consumer :Customer and consumer are not same things.For example;mother buy napkin for her baby and then baby consume it in this situation baby is
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1) Describe McDonald’s philosophy for business expansion as explained in the first (India) video case. The world’s largest burger chain developed one of the most challenging initiatives by expanding its business to India. McDonalds was definitively taking huge risks by pursuing a market with a different culture such as India. However‚ McDonalds has been able to adapt its menu and restaurant operations because they understood Indian Culture since the beginning. Because many people in India are vegetarians
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attract and retain these customers making a profit‚ (Kennedy 2007 p59-68). A company’s marketing mix allows it to position products in such a way that makes them attractive to potential customers (Boddy 2009 p293). Kotler defines the marketing mix by 4Ps: Product‚ Price‚ Promotion and Place (Kotler 2006). Analysing these in turn will show how well the business is doing in the marketing function. Place: A three centres are in good locations which are accessible for passing trade. All have large outdoor
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customers‚ but also their lifestyle. Meanwhile‚ the company tries to keep its prices low‚ while still providing perfect quality. Q2: How would you define the company’s target market? What is the current positioning strategy? Briefly explain Mavi’s 4Ps. A target market is a group of customers for which an organization designs‚ implements and maintains a marketing mix intended to meet the needs of the group resulting in mutually satisfying exchanges. Mavi jeans mostly focus on young women. Mavi
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re-analyse the company. You can put your slides if they are relevant in appendix (it is not part of the final word count) 2. This essay is about Nike’s principles of marketing and market evaluation. Nike’s principles of marketing are based on 4Ps‚ products‚ price‚ place and promotions. Nike’s mission statement is ‘’to bring inspiration and innovation to every athlete* in the world’’. This is because Nike mostly sells good clothes‚ bags‚ trainers and equipment for athletes. However‚ its target
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References: Harvard Men ’s Health Watch‚ Optimism and your health. May2008‚ Vol. 12 Issue 10‚ p4-7‚ 4p Brown‚ Doug. Fort Worth Business Press‚ Be optimistic about changing pessimistic behavior‚ 11/29/2002‚ Vol. 15 Issue 48‚ p15. Pursuing human strengths: A positive psychology guide. New York: Worth Publishers.
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