MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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Pharmaceutical Industry’s Marketing Practices (Against) Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. Research and advertising Is a big part of marketing. Marketing involve doing lots of research and is the process by which companies determine what products or service the public wants or needs in order to target the market. Pharmaceutical industry
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Pharmaceutical Marketing Merck “Merck has gone beyond developing and selling prescription pharmaceuticals. It formed joint ventures in 1989 with Johnson & Johnson to sell over the-counter pharmaceuticals; in 1991 with DuPont to expand basic research‚ and in 2000 with Scherigng-Plough to develop and market new prescriptions medicines. In 1997‚ Merck and Rhone-Poulenc S.A. (now Sanofi-Aventis S.A.) combined animal health and poultry genetics business to form Merial Limited‚ a fully integrated
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The discovery‚ development‚ manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the
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R&D and manufacturing facilities receive ISO 9001 certification from RWTUV‚ Germany 1994 Biocon establishes Syngene International Pvt. Ltd. as a Custom research Company (CRC) to address the growing need for outsourced R&D in the pharmaceutical sector 1996 The commercial success of Biocon’s proprietary fermentation plant leads to a 3-fold expansion Biocon leverages its technology platform to enter biopharmaceuticals and statins 1998 Unilever inks a deal with ICI to sell
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Ethics in pharmaceutical marketing xxxxx EMBA 1.1/Academic Skills Subject Outline December 23rd‚ 2012 Prof. xxxxx Ethics and pharmaceutical marketing The pharmaceutical industry has been facing challenges with respect to ethical marketing and promotional practices. The conflict of commercial interests with adherence to ethical practices has been a subject of much deliberation. While such debates tend to have a high degree of subjective and emotive content‚ it is also a concern
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company with principal businesses in pharmaceuticals‚ diagnostics and vitamins. The company is active in more than 150 countries and employs approximately 62‚000 people worldwide. The Roche corporate headquarters are in Basel‚ Switzerland. Roche is committed to improving healthcare by discovering‚ developing‚ manufacturing and providing pharmaceutical products that enhance people’s health‚ well being and quality of life. Values of Roche Pharmaceuticals: • We will operate to high standards
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What is the difference between socialism and communism? Socialism and communism are alike in that both are systems of production for use based on public ownership of the means of production and centralized planning. Socialism grows directly out of capitalism; it is the first form of the new society. Communism is a further development or "higher stage" of socialism. From each according to his ability‚ to each according to his deeds (socialism). From each according to his ability‚ to each according
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licensed brewing arrangements. In Nigeria it trades under the name Guinness Nigeria and will be referred to as such from this point. Over the past few years Africa has been Diageo’s most dynamic growth region‚ delivering the highest proportion of its global growth. Guinness is by far Diageo’s largest brand in Africa accounting for over 30% of the region’s turnover and profits. Moreover in the last few years it has consistently delivered double digit growth. Nigeria overtook Ireland in 2007 as the
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International Marketing Plan Report (Pizza Hut) (Target Market-Nigeria) Submitted to: Dr. Jawahitha Sarabdeen Subject: Marketing in a Global Economy (TBS982) Due date: 5th December 2013 Prepared by: Nithin Suresh 4465702 Noel Philip 4471350 Mohammed
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