results of the SWOT analysis Pfizer is a marketing partner of choice for medium and small pharmaceutical companies to commercialize their products (Market Line‚ 2013‚ p. 25). Health care cost containment pressures could affect the company’s top-line growth (Market Line‚ 2013‚ p. 25). Strengths in Pfizer’s favor are big ticket deals with M&A to sustain the leadership position‚ acquiring King Pharmaceuticals‚ and developing stronger commercials. Developing these strengths help give Pfizer the leading
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payment and future royalties avoiding any large capital investment in manufacturing‚ enabling the company to concentrate solely on R&D. Licensing at this early stage would inevitably generate much lower revenues‚ but in addition to that‚ the industry specific circumstances in producing and scaling up complex processes in genetically engineered drugs there would be another consideration against being solely an R&D laboratory. Cloning a molecule in an R&D environment is a long way from
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Dumping is wrong‚ even if there is no law broken. I know this is a matter of opinion‚ however I believe dumping is immoral even if there is no way to objectively determine it. I guess it could be possible to argue that there is nothing wrong with dumping. Companies within the United States often sell their goods at prices that are below the cost of production. And at times if their products are outlawed and unable to be sold in the United States‚ I understand that they are trying to salvage some
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store in 1816. Merck is not only one of the largest pharmaceutical companies but also has published many series of medical reference books. Merck had always been admired worldwide for their brilliance in delivering the best in their reseach and producing medicines of quality and effectiveness. Merck had contributed in poducing a cure for river blindness disease and donating the drug Mectizan. Mectizan had showed its effectiveness
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Biocon Case Assignment Questions 1. Assuming Biocon receives approval for BIOMAb‚ should it launch the drug immediately or conduct phase 3 trials before launch? Elaborate the various elements of your action plan. If Biocon receives approval for BIOMAb‚ the management team will need to carefully consider what the best course of action is moving forward. If the company elects to launch the drug immediately‚ they will be able to have the first mover advantage‚ reaching the market before their
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drug applications incorporate Omniscan‚ Cubicin as well as Teslascan. He has served in various health care organizations which includes Salutar and Catalytica‚ Nycomed Salutar‚ Cubist Pharmaceuticals‚ Relypsa‚ and Novira. Dr. Scott Rocklage was the Chairman and the Chief Executive Officer of Cubist Pharmaceuticals. When he was in Nycomed Salutar‚ he used to serve as the President as well as the Chief Executive Officer of the firm. He carried massive research and established positions in Salutar
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FDA Approved Drugs: Do risks outweigh benefits? Among all of the ailments that are a part of everyday life there is a necessity for remedies from big too small. But in the end are the potential risks and hazards of these medicines worth the questionable outcome. This is the question you must ask yourself‚ for yourself and your family. “A drug is removed from the market when its risks outweigh its benefits. A drug is usually taken off the market because of safety issues with the drug that cannot
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Merck and Co. and river blindness MANUEL VELASQUEZ‚ Business Ethics. Concepts and cases 4th edt.‚ Prentice Hall‚ Upper Saddle River‚ New Jersey‚ 1998 River blindness is an agonizing disease that affects some 18 million impoverished people living in remote villages along the banks of rivers in tropical regions of Africa and Latin America. The disease is caused by a tiny parasitic worm that is passed from person to person by the bite of the black fly which breeds in river waters. The tiny worms
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“Strategic marketing focuses on choosing the right products for the right growth markets at the right time” (Jain & Haley‚ 2009‚ p. 26). When Lipitor hit the market in 1997 that is just what it achieved – the right product‚ the right growth market‚ and the right time. Lipitor quickly gained the No. 2 spot with 18% of the market share within the first year that led the way to gain the top spot as the market share leader. Warner-Lambert developed the drug initially but needed to catch up in
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research-based healthcare and pharmaceutical company. In India‚ it is the number one pharmaceutical company. GlaxoSmithKline plc (GSK) is a British multinational pharmaceutical‚ biologics‚ vaccines and consumer healthcare company headquartered in Brentford‚ London. As of March 2014‚ it was the world’s sixth-largest pharmaceutical company. GlaxoSmithKline Pharmaceuticals Ltd is an Indian subsidiary of GlaxoSmithKline plc‚ one of the world’s leading research based pharmaceutical and
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