Presentation on Beximco Pharmaceuticals Name of the presenters ~ Faisal Bin Kamal 2009-3-10-057 2010-1-10-145 2010-1-10-149 2010-1-40-052 ~ Quazi Aritra Reyan ~ Md. Nayeem Hossain ~ Tahrim Shahriar Background of the Company Beximco Pharmaceuticals (BPL) is a leading edge pharmaceutical company based in Dhaka‚ Bangladesh. BPL started its operation in 1980 and now have grown to become nation’s one of the leading pharmaceutical companies. ~ BPL supplies more than 10% of country’s
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Pharmaceutical Industry’s Marketing Practices (Against) Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. Research and advertising Is a big part of marketing. Marketing involve doing lots of research and is the process by which companies determine what products or service the public wants or needs in order to target the market. Pharmaceutical industry
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The Case: Lorex Pharmaceuticals has come up with a new product‚ Litanol. This medicine seems to have a high potential which is developed for the treatment of high blood pressure. Company has come up with a manufacturing line and production is supposed to be begin next Monday. Following points are considered while analyzing the case: 1. The marketing team has decided to sell Litanol in sealed 10-ounce bottles‚ packaged in cases of 12 bottles each with a wholesale price of $186 per case. 2. The
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Questions for Review 1. Pharmaceutical companies do have a responsibility to distribute drugs for a low cost in developing and poorer countries. Africa’s GDP‚ and per capita income is very low so they cannot afford to buy top quality medicines. One main argument for this approach is the AIDS epidemic in Africa. A main argument against this is that the treatment for AIDS is very expensive to provide to a whole country for free. 2. The principal arguments of pharmaceutical companies that oppose making
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Introduction In 1973‚ the UK based multinational pharmaceutical company‚ ICI plc. Established a subsidiary in Dhaka‚ known as ICI Bangladesh Manufacturers Limited. In 1992‚ ICI plc. divested its share to local management‚ and the company was renamed Advanced Chemical Industries (ACI) Limited. ACI formulates and markets a comprehensive range of more than 387 products covering all major therapeutic areas‚ which come in tablet‚ capsule‚ powder‚ liquid‚ cream‚ ointment‚ gel ‚ophthalmic and injection
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Beximco Pharmaceutical Ltd is the manufacturer and marketer of pharmaceutical product under chemical divisions of Beximco Group. Beximco Pharmaceuticals is one of the leading pharmaceutical companies in Bangladesh. It also is one of the biggest suppliers of pharmaceutical product of any Bangladeshi based company. BPL is the first Bangladeshi company to supply pharmaceutical product to Riffles Hospital the most prestigious hospital of Singapore. The study has been carried out with the following objectives:
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Marketing Assignment One Discuss how the Macro-environment can affect an organisations marketing approach. Use examples of companies who produce white goods to illustrate your points. The Macro-environment‚ factors outside of a firms control‚ have a major affect on a firms marketing approach and as a cause‚ these factors outside the firms control are harder to monitor‚ some of the factors are unpredictable and restricting. To over come this firm sets its marketing approach‚ also known
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The Consumer Packaged Goods (CPG) Industry and Solution Providers By Jay R. Jeffreys‚ PE; Director‚ Wonderware Solution Provider Programs Table of Contents 1. The CPG Industry ................................................................................................................................... 3 2. Industry Comparisons ........................................................................................................................... 4 3. What CPG Companies Need from Solution
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patients” (Abraham 2010:604). According to Abraham (2010)‚ pharmaceuticalization is currently on an upward spiral and this dramatic increase can be attributed to five different factors. These five explanations are biomedicalism‚ medicalization‚ pharmaceutical industry promotion and marketing‚ consumerism‚ and regulatory-state ideology or policy. Each of these explanatory factors are mutually interactive but competing and it will be explained how this is in the following paragraphs. The biomedicalization
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Questions to Consider in Case Write-up: 1. What is the best argument Heather Yates can make to justify charging Windham Pharmaceuticals for impressions instead of click-throughs? Does she have acceptable alternatives? Click-throughs: People showing an active interest‚ but not necessarily sales. Impressions: Viewers. High quality “views” (people who will by eventually) are more valuable than low quality “look-in” click-through. “wanted to learn more”. Is this more accurate?
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