BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help it return to strong
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Case 1: Geneva Pharmaceuticals ERP Implementation Summary: This case discusses Geneva Pharmaceuticals and the much needed ERP implementation within the organization. Geneva is one of the world’s largest generic drug manufacturers. Geneva needed new organization within the company to help better manage the over 200 SKUs in different size packages. Their old way of doing business caused confusion and errors resulting in setbacks and overall negatively affecting the company. Realizing this
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INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH MD. MASUD PARVEJ ID: BBA 040301009 Department of Business Administration Northern University Bangladesh NORTHERN UNIVERSITY B A N G L A D E S H INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH Supervised by Abdullah Mohammed Ibrahim
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Census Bureau (USCB) estimates that the world population exceeded 7 billion on March 12‚ 2012. According to a separate estimate by the United Nations Population Fund‚ it reached this milestone on October 31‚ 2011. 3. Population of Bangladesh The population of Bangladesh is close to 150 million‚ making it the most densely populated country in the world‚ with the exception of several city-states. On a per sq km basis‚ it is three times more populated than Indian and seven times more populated than
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02 Jul Poverty Reduction in Bangladesh: Recent Progress You are here: Home » Resources » Development Updates » Poverty Reduction in Bangladesh: Recent Progress Share Posted by Web Editor in Development Updates 0 Summary: The Constitution of Bangladesh provides clear directives for formulating pro-people development strategies and goals. Bangladesh’s Constitutional guidelines are rooted in a framework aimed at raising the quality of life through a balanced and equitable growth. To fulfil
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Abstract: As my main goal of the proposed research is to settling down dispute regarding minimum wages in Garments Industry‚ I wanted to know if a change in focus from minimum wages to living wages could be achievable. The question will unfortunately remain unsolved at the end of the essay. To predict the future would be impossible. Instead three possible scenarios are presented. The likelihood of each and every scenario is later discussed. The conclusions at the end of the essay are based on an
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As with any other industry‚ the Pharmaceutical companies too face a multitude of challenges. While not all of these challenges are factors for each and every company certainly each organization face a few of these. These challenges include: * an acute shortage of domain expert skills * challenges in recruiting‚ training * retaining and managing knowledgeable associates in a context of contractors vs permanent staff.. * pressure from external market factors and internal pressure
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Population Problem in Bangladesh Bangladesh is a country of south-east Asia. It is well known as a developing country. There are many problems in this country‚ which are said to be major obstacles in the development of this country. Excessive Population is said to be the worst among all current problems. If we compare to the global population we will see why population causes such damage to the development of Bangladesh. The area of Bangladesh is near to 55 thousand square miles or 1‚47‚570 square
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PHARMACEUTICAL SOCIETY OF UGANDA The Pharmaceutical Soceity of Uganda was founded in 1960 and was established by an act of parliament through the Pharmacy and drugs act‚Cap 280 of the laws of Uganda as the Professional body for Pharmacists. The governing body of the society is the council of the Pharmaceutical society of Uganda whose mandate is to ensure the highest practicable standards In the practice of Pharmacy in Uganda. In executing this mandate‚ the Council annually licenses the Pharmacists
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Social Structure of Bangladesh Introduction Bangladesh officially the People’s Republic of Bangladesh is a country in South Asia. The name Bangladesh means "Country of Bengal" in the official Bengali language. The borders of present-day Bangladesh were established with the partition of Bengal and India in 1947‚ when the region became the eastern wing of the newly-formed Pakistan. However‚ it was separated from the western wing by 1‚600 kilometres (1‚000 mi) across India. Political
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