PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc.PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles
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American 19th-century suspension bridge. It will be observed like a case study following the framework of a specific analysis tool. The structure that is chosen is the Brooklyn Bridge which was completed in 1883 and that took 14 years to be completed. PESTLE Analysis is a useful tool for identifying the relevant external factors which influenced
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case analysis of Zara and Topshop Company I. Rationale As of the present‚ fashion industry market is growing and booming with the presence of low cost fashion companies such as Zara and Topshop. These kinds of companies have the possibility to dominate the industry of today and in the future and the situation for competition in the fashion industry can be set on high demand on such products and services. Zara is recognized as the most successful fashion retailer in the world and Topshop is
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Bibliography: * arun‚ Pandey. PEST Analysis Singapore. Scrind Inc. 2011. http://www.scribd.com/doc/57814135/Pest-Analysis-of-Singapore (accessed 2012). * Kashyap‚ Paritosh. Management Guru. 2011. http://themanagmentguru.blogspot.sg/2011/01/pest-and-swot-analysis-of-mice-industry.html (accessed October 28‚ 2012). * Trading Economics. 2012. http://www.tradingeconomics.com/singapore/unemployment-rate
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Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group‚ which also owns a number of other retail outlets including Burton‚ Dorothy Perkins‚ Miss Selfridge and Wallis. Its primary sales come from a range of products including clothing and fashion accessories‚ and is mainly known for its women’s clothing‚ with Topman having been created in the late 1970s to cater for male customers. The business has also expanded into the online fashion
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edge‚ highly fashionable styles with affordability by introducing new products and services in various countries worldwide under the new company called ‘TOPSHOP plus’. Realizing the importance of doing so‚ after repositioning itself‚ Top Shop will embark upon a carefully planned journey of simultaneous product and market development strategy as ‘TOPSHOP plus’ Be it Kate Moss’s exclusively introduced designer range‚ in-store ambiance‚ Style Advisor service or its sponsorships for the young and aspiring
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PESTLE analysis‚ which is sometimes referred as PEST analysis is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies the world over to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political‚ E for Economic‚ S for Social‚ T for Technological‚ L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many
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an inTroducTion To PESTLE anaLySiS SMALL BUSINESS INFORMATION SERIES February 2011 Edition > © Housing Industry Association February 2011 Edition > I HIA members: Have direct access to practical advice and professional assistance including the latest information on technical‚ regulatory and business matters; Receive the latest market information on consumer trends‚ new products and materials; and Benefit from increased business opportunities through skills development
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12/3/2012 History of International Business Forces Behind Globalization Pre-industrial Trade around the world Strong manufacturing base of Europe & UK in early 1900 American dominance after WW-II Bretten Woods Monetary Agreement Japan Influence post 1970 Soviet weakness Developing nations stepping up exports Entry of China/India/Mexico/Brazil Worldwide Communication Increase in and expansion of technology Liberalization of cross-border trade Development
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What is PESTLE Analysis? PESTLE analysis‚ which is sometimes referred as PEST analysis‚ is a concept in marketing principles. Moreover‚ this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. 1. Political: These factors determine the extent to which a government may influence the economy or a certain industry. [For example] a government may impose a new tax or duty due to which entire revenue generating
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