International Business Management – 2nd Year -TOPSHOP International Strategies – Final Project Dumitrascu Elena Onitiu Anamaria Pascalau Anca – Diana Tatar Horatiu Table of Contents 1. Presentation of the Company ................................................................................................3 1.1. Topshop – Part of Arcadia Group ..................................................................................3 1.2. Topshop phenomena .....................................
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Situation analysis Customer Insight - “..Building in the voice of the customer‚ seeking customer insights‚ and getting the right market information before Development proceeds are vital requirements.” Robert G. Cooper‚ Winning at New Products Topshop is a fashion forward brand with its flagship store based on London Oxford Street. Topshop have cleverly used social media to get a better customer insight. This is done by using Facebook to like and share posts of what they like. By doing this Topshop
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PESTLE Analysis Political ITC faces stiff restrictions from the government on its tobacco business because of the nature of the product. Discriminatory central taxes are levied on the cigarettes. This has been worsened by the rise in VAT notwithstanding the fact that only 5.7% of all adults smoke cigarettes while almost 35% adults consume tobacco. The per- capita consumption of cigarettes in India is among the lowest in the world while tax per 1000 cigarettes as a percentage of per capita GDP
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Indirect Competition Graph # # # # Competitors ## # # # # # # Customers’ Opinion of the Marketing Mix # # # Conclusion # # # # # # # # References # # # # # # # # # # 3-8# 9# 9# 9# 9# 10# 10# 10# 11# # 12# Page 2 Page 3 Page 4 # Page 5 Page 6 Page 7 Page 8 Page 9 Introduction # Topshop is a British flagship store for women’s clothing and apparel. It has about 300 stores in the United Kingdom
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TOPSHOP History dhvgkjhg STRENGTHS Topshop has over 309 fashion stores nationwide‚ and 50 stores outside the UK. It boasts the worlds largest fashion store in London‚ with over 200‚000 shoppers per week‚ the store gets 2 deliveries per day and 7‚000 looks per season. In 2006 operating profit was £110 million‚ rung through the tills at topshop; topshops annual sales are now £600 million. Over 40 of the stores now offer FREE personal style consultants who work in soundproof VIP changing
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following two areas 1. The environmental factors affecting the organization 2. The important factors relevant in the present context and in the years to come. Please see Table 4.1 with the summarized key Macro Environment analysis Table 4.1 General Environment Analysis PESTLE elements | Description of framework elements | Identification of opportunities (O) and threats (T) | Political | * Government stability * Political values and beliefs shaping policies * Regulations towards trade
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1. Introduction to the assignment and summary of the selected business. This assignment is about the factors that influences the business environment in different ways. This is about environmental analysis which is dynamic process that comprises scanning‚ monitoring‚ disseminating and forecasting. There are different factors which influences the business in 21st century. Somehow these factors have impact on the business in favour of the business and sometimes have an adverse
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Abstract This paper appraised business external and internal environments‚ with specific reference to the Nigerian business environment. The methodology adopted is basically theoretical and narrative based on aggregative and specific SWOT Matrix and PESTLE Analysis models‚ respectively‚ from previous studies. A review of related literature and exploration of theoretical framework provided more insight into the various factors of the environments of business. The appraisal showed that both external and internal
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TOPSHOP- Nicky Schrader (a) Selection of Country – Australia (Currently stores in the UK‚ Europe and some Asian Pacific nations) (b) Top Shop – Women Clothing and accessories TopShop currently export to Australia only through their online orders from their website and therefore would look to establish stores‚ franchises within Australia. Core competencies of the business At forefront of fashion at reasonable prices Product description and target market Topshop on top - gaps in
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A PESTEL ANALYSIS BY Judit Baksa Gergely Csaba Brian Fellers Iulian Ion Tamas Orbán company background • Pepsi-Cola Company was founded in 1898 • Today‚ PepsiCo is a world leader in convenient • • • • snacks‚ foods and beverages Revenues of more than $43 billion Over 198‚000 employees Merged with PepsiAmericas and Pepsi Bottling Group in 2009 Major brands among others: • Pepsi‚ Tropicana‚ Mountain Dew‚ Dole‚ Lipton‚ Starbucks‚ 7UP‚ Lay’s‚ Doritos‚ Gatorade‚ etc. political
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